If you thought the hype surrounding the Super Bowl couldn’t possibly get any more overdone, think again.
The NFL has announced that it is shifting the long-standing Media Day, which always took place on Tuesday in the late morning or early afternoon, into “Super Bowl Opening Night,” a primetime extravaganza on the Monday night of Super Bowl week.
Super Bowl Opening Night will be a three-hour show at the SAP Center in San Jose, starting at 5 p.m. Pacific on Monday, February 1. In addition to appearances from the players and coaches on the two Super Bowl teams, the event will also feature musical performances.
The league is selling tickets to fans, but this is mostly about creating more Super Bowl week content for NFL Network. And although plenty of people will roll their eyes at the idea, it’s sure to get good ratings. Fans have an insatiable appetite for football, especially during Super Bowl week.