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Revisiting Ryan Kalil’s Super Bowl ad guarantee

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In 2012, Panthers center Ryan Kalil raised plenty of eyebrows by taking out an ad in the Charlotte Observer and making a bold preseason guarantee: “One hundred-percent, sterling silver victory. The Lombardi trophy. And it reads: CAROLINA PANTHERS SUPER BOWL XLVII CHAMPIONS!

“It was one of those things I was literally up all night and I was thinking about it, and just went to my computer and started writing,” Kalil explained at the time.

His head coach and teammates applauded the move, and Kalil later explained on PFT Live that he primarily was hoping to get fans excited.

After the 2012 season ended in a 7-9 record for the Panthers, Kalil had no regrets. “Look, I have no misconception about how hard it is to win in this league,” Kalil said as the 49ers were preparing to face the Ravens in Super Bowl XLVI. “But I’m not the kind of guy who can buy into managing expectations or rebuilding or timing.”

The Panthers have followed Kalil’s failed guarantee with three straight playoff appearances, proving that the organization has embraced a culture of winning that has vaulted it to a Super Bowl that it enters as the favorite. And it’s entirely possible that Kalil’s introduction of the concept that Carolina can win a Super Bowl into the city and the locker room helped make it happen.

It also doesn’t hurt that the have a nucleus of highly-talented players, including Cam Newton, Greg Olsen, Luke Kuechly, Kawann Short, and Josh Norman. Still, Kalil’s decision to embrace the idea that the Panthers can win a Super Bowl possibly assisted with the creation of a mindset that the Panthers can become a team that contends for Super Bowls on a year-in and year-out basis. Right now, it sure seems as if they will, at least for the rest of the decade if not longer.

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11 Responses to “Revisiting Ryan Kalil’s Super Bowl ad guarantee”
  1. jgedgar70 says: Jan 26, 2016 8:20 AM

    I loved it at the time, and I still do. Living in this instant news environment, where people can be cowards and hide behind screen names and speak evil of people, Kalil stepped up and put his expectations out there for everyone to see. True, it didn’t happen when he predicted it would, but the team is in a great position and hopefully he will be holding the Lombardi trophy in a few days.

    KEEP POUNDING!!!

  2. donaldmaltba says: Jan 26, 2016 8:27 AM

    The Panthers will destroy the Broncos count on it.

  3. flvikesfan says: Jan 26, 2016 8:50 AM

    Can you please teach your brother how to block now that you are done writing newspaper articles?!

  4. nextmanup81 says: Jan 26, 2016 9:03 AM

    Johnny Manziel must be writing right now…”Why the Cleveland Browns will win Super Bowl LI”

  5. aavengern7 says: Jan 26, 2016 9:56 AM

    Be confident not arrogant. Stay humble. Charlotte getting here was a LOT of hard work and the team staying healthy. Many things lined up to get them here. Enjoy the moment, anything can happen on any given day. Cam could slip in the shower and get injured. It’s all in God’s hands we as individuals. God loves the Broncos players and the Panthers. Hope we get an awesome and memorable game with the Panthers winning an exciting game. Whoever wins The 50th SuperBowl and who won will be remembered. It’s been an amazing season. Let’s win one more Carolina and put one in the history books!!!

    KEEP POUNDING!!!

  6. milehighcityboss says: Jan 26, 2016 11:28 AM

    donaldmaltba says:
    Jan 26, 2016 8:27 AM
    The Panthers will destroy the Broncos count on it.

    ________________________________________

    Okay.. The Broncos have been underdogs all season. We like that role. Make sure you are here after the SB.

  7. johnniemayes says: Jan 26, 2016 5:44 PM

    All Panthers fans can say is, “Panthers are going to destroy the Broncos.” I applaud your level of football understanding and explanation. Let me bring you back down to the real world and inform you how the Broncos will destroy the Panthers.

    Broncos will have Von and Ware set the edges, not pass rush, to contain Cam in the pocket so he can’t run. They’ll also be in position to shut down screens and options. After the Panthers run game has been stopped and they become one dimensional Cam will have to read a defense with the best secondary in the NFL that Wade Phillips gets 2 weeks to draw a gameplan up. Welcome to interception city and the end of the Panthers season.

    Broncos Super Bowl 50 champions!

  8. letherton says: Jan 26, 2016 5:45 PM

    Carolina is like the Blues Brothers they’re on a mission! There’s no way the Broncos can beat them. Manning won’t be able to engineer enough points! It might be another blow out 35 points to a few field goals !!

  9. broncodanny says: Jan 26, 2016 6:24 PM

    Johnnie mays… Speaks the truth!!!!

  10. doctorpancake says: Jan 26, 2016 7:02 PM

    Johnnie Mays must not know that one of the recurring weaknesses with Wade Phillips’ defenses is against a North and South running team. And please, please, please have Miller and Ware not rush and just play contain. The 2016 MVP will pick the defense apart like did to a couple of other top-5 defenses the last 2 weeks.

  11. stevonnesmith says: Jan 27, 2016 8:10 AM

    “Broncos will have Von and Ware set the edges, not pass rush, to contain Cam in the pocket so he can’t run. They’ll also be in position to shut down screens and options. After the Panthers run game has been stopped and they become one dimensional Cam will have to read a defense with the best secondary in the NFL that Wade Phillips gets 2 weeks to draw a gameplan up. Welcome to interception city and the end of the Panthers season.”

    I’m sure the Panthers will do absolutely NOTHING to be prepared those second-tier linebackers… C’mon man, there are offensive schemes to fool guys like them. They’ve been doing this all season. Also, the offense goes up against that great defense everyday at practice. One other thing, there IS an offensive line there that will block and create holes. So, with that, why don’t we let the two teams just play it out and see who wins…

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