For years, the NFL has provided fans inside access to training camp through the Hard Knocks series. The NFL has a new idea for giving access to much more of a team’s season.
A new series that will premiere on Amazon this summer provides an inside look at the 2015 Cardinals. Called All or Nothing, cameras and microphone followed the Cardinals throughout a season that culminated in a loss in the NFC title game.
“All or Nothing will deliver the ultimate behind-the-scenes look at America’s most popular sports and entertainment media property — the NFL’s regular season — and we couldn’t have asked for a better franchise for our inaugural season than the Arizona Cardinals,” NFL Media Chief Content Officer Jordan Levin said in a press release. “We’re thrilled to team up with Amazon on this new series, providing fans even more ways to engage with award-winning NFL programming over a variety of digital channels.”
“We take tremendous pride in the dedicated and talented people that make up our organization and welcomed this opportunity to showcase them,” Cardinals president Michael Bidwill said. “This unprecedented look into what it takes to compete in the National Football League is something that we think viewers will find fascinating. We all know the quality of work NFL Films does and are just as excited to work with Amazon to find such an innovative way to distribute this series.”
For comments from Cardinals coach Bruce Arians on the new series, check out Tuesday’s PFT Live on NBC Sports Radio and NBCSN for a one-on-one that touched on a wide variety of topics.
And, yes, it’s possible I wrote this item merely as a vehicle for promoting Tuesday’s PFT Live. At least I’m honest.