Last year, the Nikefication of the NFL expanded to the Color Rush concept, with teams wearing jerseys and pants of the same color in certain Thursday games. In addition to the whole red-green colorblind glitch from the Bills-Jets game in which the concept debuted, many weren’t impressed with the change.
But that’s hardly enough to pull the plug on a concept that brought a ketchup-mustard vibe in a game between the Bucs and Rams, and a Star Trek homage when the Jaguars faced the Titans. Lions president Rod Wood said Thursday that “all teams that play on Thursday this year will wear a Color Rush uniform,” via Dave Birkett of the Detroit Free Press.
The reality is that a dislike of the uniforms likely won’t prompt people who otherwise are watching the game to change the channel. Meanwhile, plenty of those who like them may buy the jerseys and related “Color Rush” merchandise.