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Lions raise ticket prices this year, plan to keep doing so

The Lions want fans to spend more to attend games at Ford Field.

Despite a 7-9 record last season, the Lions raised ticket prices by 7.8 percent for this season — the third consecutive year they’ve raised ticket prices. And Lions President Rod Wood says the Lions plan to keep raising ticket prices so that they can get their ticket prices to the league average, or perhaps above average. This year the Lions are expected to rank about 24th in the average price of their tickets.

“I would like to get to the point where we’re at least average, because unless we’re average, we’re going to be struggling to compete nationally with other teams that have more resources from investing in things that help the football team,” Wood told season ticket holders at an event on Thursday, via Kyle Meinke of MLive.

Of course, raising ticket prices only raises revenue if the fans are willing to pay those prices. If the Lions continue to raise ticket prices while also continuing to miss the playoffs, they’re likely to find themselves playing in front of larger and larger numbers of empty seats.

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56 Responses to “Lions raise ticket prices this year, plan to keep doing so”
  1. jimlahey916 says: Apr 1, 2016 5:28 AM

    sounds like a typical detroit plan. seems to have worked really well in city politics there.

  2. psubeerman21 says: Apr 1, 2016 5:43 AM

    Stay competitive with other teams? All the teams get to spend the same amount, almost all of which comes from TV money. So please, next time you F the fans, please take them out to dinner first

  3. ajc7nfl says: Apr 1, 2016 5:50 AM

    I would suggest Lions go to the secondary ticket market if they want to go to a game. Lions tickets sell for below face value for most games. The Lions are trying to defy the laws of supply and demand if they are going to raise prices again. Based on the value of Lions tickets, they should be lowering prices instead. It’s a shame that instead of giving their best customers, the season tickets holders, a good deal they are trying to fleece them instead. They clearly don’t care about making going to games affordable for the average fan.

  4. buckstalion12965 says: Apr 1, 2016 6:07 AM

    Since they are still 24th in the league in ticket prices, I don’t see anything wrong w/it.

  5. billh1947 says: Apr 1, 2016 6:10 AM

    So because the Lions are not a playoff team every year they should not be on par with ticket prices throughout the League. if the fans dont want to pay the price of watching them play they will stay home but the players will still be collecting their millions,the Fords will still be making their billions and the stands will still have thousands of empty seats on Sundays.as if this is something new to the Lions,as a losing franchise for so many years this is the norm.

  6. razzlejag says: Apr 1, 2016 6:13 AM

    When is enough going to be enough? Paying a player $15 million dollars (or whatever) a year to play football is, IMO, insane. This, on top of having taxpayers foot the bill for stadiums too. My, my…we are what PT Barnum talked about.

  7. dirtdawg54 says: Apr 1, 2016 6:23 AM

    “I would like to get to a point where we’re at least average …”. Pretty much sums up the entire state of that football program, doesn’t it?

  8. tooz72 says: Apr 1, 2016 6:25 AM

    gotta pay for those Rings somehow

  9. hollymolley says: Apr 1, 2016 7:05 AM

    This from n Eagles fan; sold my season tickets three years ago. Don’t miss “the NFL experience” at all. The parking lot was more entertaining than the game, and not to forget the costs for parking, food and drink and that horrid drive in and out and the costs associated with the trip. Just reading my own words brings back bad thoughts. Just my experience, other folks may love every second of it, be my guest ……

  10. typicalnipple says: Apr 1, 2016 7:19 AM

    They better bring in Big John Football.

  11. unnamedxsource says: Apr 1, 2016 7:25 AM

    “I would like to get to the point where we’re at least average, because unless we’re average, we’re going to be struggling to compete nationally with other teams that have more resources from investing in things that help the football team,” Wood told season ticket holders
    _____________________________

    That is horse*&!t. Each team is alotted the same dollars under the salary cap to spend, so I don’t see his point here. Making prudent football decisions and winning games are what will make you more competitive. Not fleecing a fan base that has had to suffer through your chronic incompetence.

  12. chut26 says: Apr 1, 2016 7:25 AM

    Maybe they should try and stay competitive as a football team instead of staying competitive for ticket prices.

  13. pastabelly says: Apr 1, 2016 7:47 AM

    Is this the first April Fool’s Day joke or is this 7-9 team really raising ticket prices?

  14. streetyson says: Apr 1, 2016 7:54 AM

    April Fools stories just aren’t as funny as they used to be.

  15. rutherforddabrave says: Apr 1, 2016 7:54 AM

    And when people don’t show up, they can just raise ticket prices again to cover the lost revenue. What could go wrong?

  16. 12brichandfamous says: Apr 1, 2016 8:00 AM

    More revenue can help pay for:

    Trainers
    Medical equipment to aid healing
    Exercise equipment
    Training facilities
    Stadium experience for the fans
    Capital improvements to stadium

    While these are not player costs, they are ancillary to the football operation.

  17. george1859 says: Apr 1, 2016 8:02 AM

    I’ll be laughing as I watch them Implode from the comfort of my home.

  18. thegrey7 says: Apr 1, 2016 8:04 AM

    “we’re going to be struggling to compete nationally with other teams that have more resources from investing in things that help the football team” —- What haven’t you been able to invest in that would have helped the Lions win more games? I highly doubt this is about increasing spending on the team. It’s about increasing profits.

  19. captainwhodat says: Apr 1, 2016 8:06 AM

    ah, pity the Detroit fan…but it’s the NFL way: crappy product and stick it to the fans…

  20. ReligionIsForIdiots says: Apr 1, 2016 8:11 AM

    Embarrassment of a franchise.

  21. jayhawk6 says: Apr 1, 2016 8:22 AM

    Is this one of those April Fool’s Day gags about which you warned us?

  22. abninf says: Apr 1, 2016 8:23 AM

    Too bad wages haven’t increased in the last 8 years to match rising prices.

  23. gooboy6 says: Apr 1, 2016 8:23 AM

    APRIL FOOLS !

  24. bksk07 says: Apr 1, 2016 8:24 AM

    CBA mandates spending to the cap, which comes from revenue generated from the TV contracts that’s shared equally among owners.
    Just say you want more money next time.

    And who wouldn’t want to pay more to watch the lion’s am I right.

  25. vegaskid21 says: Apr 1, 2016 8:26 AM

    Lose the most exciting play maker on the team, then raise ticket prices. Morons

  26. 2manyconcussions says: Apr 1, 2016 8:27 AM

    The owner may want to step outside and look at the economy in Detroit. Detroit is not a mecca for the rich and famous. Rather it is a poster child for what is wrong with our national economy. Comparing ticket prices against averages is fine and dandy, but Detroit isn’t located in Los Angeles or New York. Get over it.

  27. nels1959 says: Apr 1, 2016 8:30 AM

    Has the Ford family hit on hard times? Do they need a loan? Multi billionaires crying poor is a bad look. Go ahead and raise your tickets but I’d advise them to leave the editorial out next time

  28. excusemewhileiwhipthisoutagain says: Apr 1, 2016 8:36 AM

    buckstalion12965 says:
    Apr 1, 2016 6:07 AM

    Since they are still 24th in the league in ticket prices, I don’t see anything wrong w/it.

    ____________________

    24th in ticket prices
    30th in value

    I dont know whats more brutal, having to pay more for Lions tickets, or having to live in Detroit.

  29. bornahawker says: Apr 1, 2016 8:38 AM

    Great idea
    Go Hawks!

  30. jsu3125 says: Apr 1, 2016 8:50 AM

    Shouldn’t matter everyone in Detroit is super rich……

  31. mazenblue says: Apr 1, 2016 8:54 AM

    Your 24th ranked prices match your 24th ranked team over the last decade. Its not like there is a supply and demand. New people arent dying to go see the Lions play. And the same folk that do, have been shying away. Dont empty the stadium detroit

  32. pauldeba says: Apr 1, 2016 9:01 AM

    The fact that the Lions are trying to be “average” has got to be an April Fool’s joke. No way would they ever aim that high.

  33. weepingjebus says: Apr 1, 2016 9:02 AM

    Your best player just retired early – again. They are like the DC Metro, raising fares every time there’s a train wreck.

  34. honalulublue says: Apr 1, 2016 9:24 AM

    The extra money would be for continuously improving practice facilities, aesthetics, stadium updates, dietitians and many other off field amenities that make for an attractive and productive work place. Besides, the Lions paid by far the bulk of the stadium costs.

  35. In Teddy We Trust says: Apr 1, 2016 9:26 AM

    If the Lions worked as hard at getting their team up to the league average as they do at getting their ticket prices up to the league average, people might not mind the increase in ticket prices.

  36. topcide says: Apr 1, 2016 9:31 AM

    2manyconcussions says:
    Apr 1, 2016 8:27 AM
    The owner may want to step outside and look at the economy in Detroit. Detroit is not a mecca for the rich and famous. Rather it is a poster child for what is wrong with our national economy. Comparing ticket prices against averages is fine and dandy, but Detroit isn’t located in Los Angeles or New York. Get over it.

    ———————–

    The people going to Lions games are from the wealthy Detroit suburbs

  37. rlpftt says: Apr 1, 2016 9:33 AM

    Unfortunately, raising ticket prices to an undesirable teams stadium in an undesirable city doesn’t help their chances of winning games!

    1 playoff win in 60 years!

    LoLions!!!

  38. hahalolrofl says: Apr 1, 2016 9:40 AM

    jsu3125 says:
    Apr 1, 2016 8:50 AM

    Shouldn’t matter everyone in Detroit is super rich……

    ——————————–
    Birmingham yes.

    Detroit no.

    Detroit sucks.

  39. laxcoach37 says: Apr 1, 2016 9:47 AM

    What for?… the Lions don’t need the money anymore now that the Dolphins stole Suh away.

  40. kevster02 says: Apr 1, 2016 10:21 AM

    NFL teams love to say they need to be competitive financially with other teams and that is why they always justify raising prices.

    Don’t fall for it. The Lions need to be worth their salt in Detroit; it doesn’t matter what the Bears are charging.

  41. collectordude says: Apr 1, 2016 10:53 AM

    Why field a competitive team, when you can just make money by raising prices.

    Gordon Gekko – “greed is good”.

  42. rcali says: Apr 1, 2016 11:15 AM

    Overall, teams are not getting rich by raising tickets a few dollars here and there as the real money comes from all the TV/Revenue sharing. So really this is just some extra cash so the exec’s can double up on their steak and martini lunches.

  43. psubeerman21 says: Apr 1, 2016 11:23 AM

    If the owners wanted to, they could let everyone in the games for free and make a hefty profit on concessions, parking, in stadium advertising, and jersey sales.

  44. grumpysal says: Apr 1, 2016 12:05 PM

    Perhaps if Matt Millen had thought of just raising ticket prices every year, he’d still have a job there.

  45. mrtullymars says: Apr 1, 2016 12:07 PM

    Someone should explain to Mr. Wood that raising ticket prices also raises the average ticket price across the league. If every team were constantly chasing the “average,” then half the league would be raising ticket prices every year. Dumb.

  46. darkneptune73 says: Apr 1, 2016 12:11 PM

    Waiting for the Lions to say APRIL FOOLS DAY!

  47. TheBrownsareClowns says: Apr 1, 2016 12:17 PM

    I love the ole we need to raise prices to stay competitive schtick from the gravy trainers in marketing and the VPs. Very predictable BS excuse to say we are raising prices because we want to

  48. unkleruckus says: Apr 1, 2016 12:22 PM

    All the comments about “I’ll watch it from the comfort of my couch”…blah, blah, blah. While you’re at it why not buy the latest CD instead of going to a concert or tune in to the travel channel instead of taking a flight overseas. Don’t bitch and moan because YOUR pockets are light. I don’t see anything wrong with them raising prices, actually it’ll probably help keep the riff raff fans out. As a season ticket holder I’ll go to a nice restaurant, blow some cash at one of the casinos , then walk over to the stadium to watch a live game. You let me know how that compares to you watching from your basement. The only suckers are people who work their entire lives and never get to enjoy the perks of busting their asses year after year.

  49. grumpyoleman says: Apr 1, 2016 12:40 PM

    Being one of three teams to never go to the Super Bowl, maybe 24th on the list is too high.

  50. svengali666 says: Apr 1, 2016 12:47 PM

    I haven’t been to an NFL game in almost 10 years, and this is why. It’s basically just a tv sport now. But I may even skip that from now, because of the incessant commercials. If it wasn’t for fantasy leagues with my buddies and co workers, I might have stopped caring altogether. The league doesn’t treat it’s fans well. Takes them for granted.

  51. daramsman says: Apr 1, 2016 2:40 PM

    Well at least here in St. Louis they won’t be raising ticket prices for Jeff Fisher’s crappy product.

  52. senatorblutarsky says: Apr 1, 2016 2:44 PM

    abninf says:
    Apr 1, 2016 8:23 AM

    Too bad wages haven’t increased in the last 8 years to match rising prices.
    __________________
    Salaries have increased if you have the appropriate skills in the areas where they’re in short supply.

  53. snoiLtiorteD says: Apr 1, 2016 3:08 PM

    Typical Detroit.. how about putting out a product that’s above average first?

  54. unnamedxsource says: Apr 1, 2016 4:33 PM

    senatorblutarsky says:
    Apr 1, 2016 2:44 PM

    Salaries have increased if you have the appropriate skills in the areas where they’re in short supply.
    _______________________

    Tell that to all the tech workers who are being laid off and replaced in favor of incoming lower wage foreign workers with H1b visas.

  55. FattyWayneFontes says: Apr 2, 2016 1:25 AM

    Precisely the reason they need the Fontes to return…….Ayyyyyyyy!

  56. kaow15 says: Apr 2, 2016 12:54 PM

    by my quick calculations they will gain about 2.7 million extra dollars if they sell out every game.

    Seems like a small amount to piss of your fans.

    calculations were take the avg price for this and last season multiply by capacity then multiply for 10 home games then multiply by 60% (the amount of revenue home team gets) then subtract the two totals

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