The Lions want fans to spend more to attend games at Ford Field.
Despite a 7-9 record last season, the Lions raised ticket prices by 7.8 percent for this season — the third consecutive year they’ve raised ticket prices. And Lions President Rod Wood says the Lions plan to keep raising ticket prices so that they can get their ticket prices to the league average, or perhaps above average. This year the Lions are expected to rank about 24th in the average price of their tickets.
“I would like to get to the point where we’re at least average, because unless we’re average, we’re going to be struggling to compete nationally with other teams that have more resources from investing in things that help the football team,” Wood told season ticket holders at an event on Thursday, via Kyle Meinke of MLive.
Of course, raising ticket prices only raises revenue if the fans are willing to pay those prices. If the Lions continue to raise ticket prices while also continuing to miss the playoffs, they’re likely to find themselves playing in front of larger and larger numbers of empty seats.