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Dolphins closing in on new stadium naming-rights deal

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The place where the Miami NFL franchise plays has been known by many names. From Dolphins Stadium to Joe Robbie Stadium to Pro Player Stadium to Pro Player Park to Dolphin Stadium to Land Shark Stadium to Sun Life Stadium to a stadium that currently has no naming-rights partner, the venue has carried plenty of labels since it opened in 1987.

Soon, it could have another new name.

During a Wednesday visit to PFT Live on NBC Sports Radio, Armando Salguero of the Miami Herald said that Hard Rock International may buy the rights.

Later in the same show, Dolphins president Tom Garfinkel offered this response to a question on the status of the naming rights: “I can’t disclose who the companies are [negotiating], but I can tell you we’re in sort of what I call late-stage discussions with a few different companies. I’m optimistic that we’ve got to get one into the end zone here, but I think we’re in the red zone and pushing towards the goal line. So hopefully we get one done soon and [I’m] excited about the potential of getting a new name on it.”

Getting a Super Bowl necessarily makes the naming rights more valuable to any company that thinks there’s value in having its name attached to a stadium. Fortunately for major sports teams throughout the world, more than enough corporations see the value treating a place where football is played like a giant billboard.

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27 Responses to “Dolphins closing in on new stadium naming-rights deal”
  1. sportmigos says: May 26, 2016 11:44 AM

    they should call it “sleeping with the fishes stadium”

  2. patsbrat says: May 26, 2016 11:48 AM

    Need a new stadium pick. They have that cool roof thing now…

  3. magnumpimustache says: May 26, 2016 11:53 AM

    Perfect Name:

    “8-8 Stadium”

  4. weepingjebus says: May 26, 2016 11:59 AM

    Land Shark stadium? Like the SNL skit? That can’t be right, they aren’t even sharks. I need to check that.

    Haha it was! Who runs that place, anyway. Haha!

  5. huggybear2014 says: May 26, 2016 12:00 PM

    “6-10 Again”

  6. revren10 says: May 26, 2016 12:01 PM

    ” The Bully Stadium”

  7. FinFan68 says: May 26, 2016 12:12 PM

    weepingjebus says:
    May 26, 2016 11:59 AM
    Land Shark stadium? Like the SNL skit? That can’t be right, they aren’t even sharks. I need to check that.

    Haha it was! Who runs that place, anyway. Haha!
    ~~~~~~~~~~~
    It was due to Jimmy Buffett’s beer, Landshark Lager but the naming rights was only for 1 season

  8. handsatlanta says: May 26, 2016 12:19 PM

    weepingjebus says: May 26, 2016 11:59 AM

    Land Shark stadium? Like the SNL skit? That can’t be right, they aren’t even sharks. I need to check that.

    Haha it was! Who runs that place, anyway. Haha!

    Landshark is Jimmy Buffett’s beer. They had the naming rights for a year or two

  9. mongo3401 says: May 26, 2016 12:20 PM

    Jonathan Martin Memorial Stadium

  10. mcrummel says: May 26, 2016 12:24 PM

    It’s Joe Robbie Stadium! He built the place that was privately-financed! Not Tax Payer Money!

  11. mmack66 says: May 26, 2016 12:24 PM

    How about Crybaby Fans Stadium?

  12. mmack66 says: May 26, 2016 12:25 PM

    revren10 says:
    May 26, 2016 12:01 PM

    ” The Bully Stadium”
    ——————-

    Going for irony. I like it.

  13. 345snarkavenue says: May 26, 2016 12:32 PM

    I suggest “First Cheater Stadium” in honor of Don Shula

  14. bonitalocal says: May 26, 2016 12:35 PM

    The Vagisil Bowl.

  15. nouhoh64 says: May 26, 2016 12:35 PM

    “The stadium formerly known as” or the stadium at 347 Don Shula Dr,

  16. chesswhileyouplaycheckers says: May 26, 2016 12:37 PM

    Stadium names are always better when they suit the locale and the team. Depends would be a good ‘fit’ for it. Considering the team stinks and they get a lot of coaches axed as well as So. Florida’s status as America’s armpit: Axe Deodorant Field. Or they could just name it for where their seasons end up: The Ty-D-Bowl.

  17. VenerableAxiom says: May 26, 2016 12:43 PM

    mmack66 says:
    May 26, 2016 12:24 PM
    How about Crybaby Fans Stadium?
    ————
    Pats fans already have the rights to it.

  18. tformation says: May 26, 2016 12:47 PM

    Someone suggested: ” The Bully Stadium”

    Hey, why stop there? May I recommend : “The Richie Incognito Memorial Stadium”

    Just announce that at a press conference and then drop the mike. Let ’em sit there slackjawed, and pan the camera over to Dan Marino looking dumbstruck. Then pan the camera over to Richie Incognito looking equally dumbstruck at why the word “memorial” is being used to describe him.

    That would be brilliant.

  19. Grugenhagen says: May 26, 2016 1:07 PM

    Ray Finkle Stadium

  20. idpfantasyfootball says: May 26, 2016 1:14 PM

    No matter what they call it — it will always be ‘Joe Robbie’ to me.

  21. criticaldsj says: May 26, 2016 1:28 PM

    Hard Rock International’s corporate headquarters are in Orlando, so they are a natural fit.

    Also, they just announced they’re closing the Cleveland location and can probably get the naming rights for about the same price they were paying annually for the lease there.

    Miami > Cleveland again.

  22. ragnarthemagnificent says: May 26, 2016 1:33 PM

    Is there anything the fans hate more than knowing their going to have to call their stadium “Corporate Name X” for the next 20 years? Dear NFL, we hate this just in case you didn’t know.

    I would like to see Depends step up and throw their diaper in the ring.

  23. vikings1234 says: May 26, 2016 1:58 PM

    Porpoise Playpen

  24. fishyinalittledishy says: May 26, 2016 3:01 PM

    I knew this would provoke some funnies and you did not disappoint. The first cheater stadium was my favourite. Untrue of course but funny.

  25. thingamajig says: May 26, 2016 3:45 PM

    This just makes it easier for the Raiders to move to Las Vegas. The Hardrock all ready has a hotel and casino there. So now you have a gambling business sponsoring an NFL team.

  26. controlaltdeletedeletedelete says: May 26, 2016 10:27 PM

    …’cause they’re always between a Rock and a Hard place?

  27. dolfan72 says: May 27, 2016 6:20 AM

    How About the NO NAME STADIUM? And I don’t mean in honor of the No-Name Defense of ’72. I mean don’t give it a name until Stephen LOSS SELLS THE TEAM!

    I’ve said it before, and I’ll say it again. This team will not win as long as Stephen LOSS owns it, and the team plays where it does. Think about it. When the Dolphins won in the ’70’s, what other major league franchise was in Florida? None of them. There were no Bucs, Heat, Magic, Marlins, Panthers, Rays, or Jaguars. In ’77, Joe Robbie wanted to move the team to Birmingham. If he had, they’d be winning because they have no pro team there. It’s no accident with the right ownership and fan base, a team wins. Look at Indianapolis after the Colts relocated or the Ravens in Baltimore after they left Cleveland.

    Plus, in Miami, the daytime is South Beach while sporting events dominate the night. It’s no accident the Heat, Marlins, and Panthers draw well at night. Compare the Dolphins’ crowds when they play a night game versus a day game.

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