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NFL, Cirque du Soleil teaming up in Times Square

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The NFL may have a team in Las Vegas in the near future and they’ll be able to ask one of their new marketing partners about life in Sin City.

Cirque du Soleil has been putting on shows in Vegas for a long time, although that won’t be the location of their new venture with the league. The NFL and the theatrical group are coming together to build an interactive exhibit in Times Square that’s expected to open in November 2017.

The New York Times reports that the exhibit will be housed on four floors of a building currently in construction. Cirque du Soleil is paying to build out the space and giving a licensing fee to the league, which will provide access to NFL Films and memorabilia while sharing in the profits. The 40,000 square foot space is expected to feature digital displays and a theatrical show that aims to “recreate what it is like to be on the sideline.”

“This attraction is both a simulation of what it’s like to go to a live game for 20 minutes and an exhibition,” NFL chief marketing officer Dawn Hudson said. “There will be something for everyone.”

What any of this will actually look like is a matter for the future, but the intent of the arrangement is less difficult to suss out. The partnership gives the league a way to reach people from across the world who might not be football fans, but who may be interested in seeing a Cirque du Soleil show during their visit to New York City. It fits with the league’s ongoing push for a larger international footprint and, based on the reported financing, doesn’t offer much financial downside for the league should it fail to catch fire.

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30 Responses to “NFL, Cirque du Soleil teaming up in Times Square”
  1. ctiggs says: Jun 23, 2016 7:52 AM

    Staring Rex Ryan, Jerrah Jones? special appearances by Jed York and Trent Baalke

  2. kwf484 says: Jun 23, 2016 7:53 AM

    Hopefully it’s free of charge, cuz I ain’t payin’

  3. mazenblue says: Jun 23, 2016 8:00 AM

    If I was a ballerina, Id be worried about being around football players

  4. rhamrhoddy says: Jun 23, 2016 8:30 AM

    The 40,000 square foot space is expected to feature digital displays and a theatrical show that aims to “recreate what it is like to be on the sideline
    ___________

    The exhibit can also double as a training aid for Mike Tomlin

  5. dabears2485 says: Jun 23, 2016 8:33 AM

    Yeah….no thanks. If I’m going all the way to NYC, this wouldn’t be on my list of things to do.

  6. bstngrdn says: Jun 23, 2016 8:38 AM

    How about making Goodell walk a high wire without a net? Now that would be an attraction worth watching!

  7. Mo Pro Babble says: Jun 23, 2016 8:55 AM

    NFL, Circus? You couldn’t write comedy this good if you tried.

    Suggest that Cirque not let anyone from Park Ave get involved in the rigging upon which lives depend.

  8. ricko1112 says: Jun 23, 2016 9:11 AM

    You really can’t make this stuff up. Park Ave has enough clowns already.

  9. sdelmonte says: Jun 23, 2016 9:24 AM

    Jokes out of the way now…

    I can’t imagine a less likely pairing than the lunchpail NFL and the effete Cirque.

  10. lscottman3 says: Jun 23, 2016 9:31 AM

    I thought they cleaned up Times Square?

  11. kd75 says: Jun 23, 2016 9:40 AM

    NFL should team with Madame Tousaud’s right next door for a wax statue exhibit.

  12. imodan says: Jun 23, 2016 9:59 AM

    Well I’m glad that’s over. The NFL is now admittedly a circus. Acknowledging the problem is the first step to recovery. The second step is getting rid of that clown Goodell.

  13. 345snarkavenue says: Jun 23, 2016 9:59 AM

    I hope they didn’t allow anyone at 345 Park Avenue to do the engineering.

    They are having a hard enough time solving X in this equation:

    X= 1 + 1

  14. jag1959 says: Jun 23, 2016 10:02 AM

    Cirque du Soleil?
    Barnum & Bailey maybe…but Cirque du Soleil???

  15. streetyson says: Jun 23, 2016 10:05 AM

    kd75 says:
    Jun 23, 2016 9:40 AM
    NFL should team with Madame Tousaud’s…for a wax statue exhibit.
    ——————–
    Oh, so they haven’t already? Guess I must have seen the real Jim Caldwell.

  16. manasewitsch says: Jun 23, 2016 10:07 AM

    Those circle O Lay dudes are just as good of athletes than 50% of the players in the league. They should be payed just as much IMO.

  17. DaveKShape says: Jun 23, 2016 10:10 AM

    The NFL has also announced luxury boxes that have recliners, each with individual flatscreen TVs, and access to food/beverages, all starting at $100,000 each.

  18. ruthlessburgher says: Jun 23, 2016 10:21 AM

    This has got to be an idea straight out of Mel Brooks “The Producers” in which they think they can actually make more money with a surefire flop than quality product. Or maybe someone bet a Broadway producer that he couldn’t come up with a worse idea than “Spiderman; Turn Off The Dark.” I cannot imagine who would be the target audience for this. Who wants this? Seriously! Who?

  19. cheeseisfattening says: Jun 23, 2016 10:24 AM

    According Green Bay would like to team up with the NFL and their Cheese Curd Festival wh,ich is a big deal in Green Bay.

  20. dstegesaurus says: Jun 23, 2016 10:34 AM

    How do ballerinas recreate the NFL experience?

  21. patsbrat says: Jun 23, 2016 10:44 AM

    Cirque du Soleil is cool. Take it to the next step and team them up with a band to put on a killer SB halftime show.

  22. TedHurtz says: Jun 23, 2016 10:50 AM

    doing everything they can to distract people from the absolute cheating that’s going on with this league.
    WWNFL.

  23. charger383 says: Jun 23, 2016 10:51 AM

    A new place to keep Goodell and his clowns

  24. phleaglesfan says: Jun 23, 2016 10:54 AM

    Future home of the next decade of NFL Drafts…

  25. boca12 says: Jun 23, 2016 12:10 PM

    Most likely R rated…. topless ‘sideline’ cheerleaders and F bombs galore….

  26. hawksfansince77 says: Jun 23, 2016 12:34 PM

    I like when the little car comes out and all 38 NE ball boys pile out and try to deflate things….its so realistic!

  27. spotsdad says: Jun 23, 2016 12:56 PM

    Watch out for the circus freaks. Goodell and his red nosed pals can’t be trusted.

  28. imodan says: Jun 23, 2016 1:29 PM

    hawksfansince77 says:
    Jun 23, 2016 12:34 PM

    I like when the little car comes out and all 38 NE ball boys pile out and try to deflate things….its so realistic!
    ———————————————————-
    About as realistic as that “dynasty” seahawks fans proclaimed after lucking their way to one SB victory.

  29. imodan says: Jun 23, 2016 1:32 PM

    Also, I can’t wait for the circus balloons to go limp in the cold air of Times Square.

  30. bocadiver1 says: Jun 23, 2016 3:31 PM

    That’s not the Cirque…. that’s the Jet’s in tutus and tights.

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