As one of the premier organizations in the NFL, the Denver Broncos could be aloof, distant, and uncooperative with the media. They’re the exact opposite.
The team’s P.R. staff, led by Patrick Smyth, has won this year’s Pete Rozelle Award. Bestowed by the Professional Football Writers Association, the prize acknowledges a consistent effort to strive for excellence in the team’s dealings and relationships with the media.
Other nominees were the Cardinals, Bengals, Dolphins, and Giants.
The award is well deserved, based on PFT’s dealings with the Broncos. Many other teams are worthy of acknowledgement; PFT’s nominees for the award based on the past year would have included the Dolphins, Jaguars, Cardinals, Vikings, Falcons, and Panthers.