In late April, Ezekiel Elliott showed up for the draft wearing half of a dress shirt. Since then, the full-length version of his football shirt has sold better than any other through the NFL’s online shopping portal.
Via Randall Liu, the NFL’s director of NFC Football Communications, Elliott has the No. 1 jersey at NFLShop.com since April.
Elliott, the fourth overall pick in the draft, is expected to hit the ground running, hard and repeatedly. With the rushing attack diminished in 2015 following the departure of DeMarco Murray, Elliott creates an expectation that he’ll quickly become a star.
If he does, the jerseys will keep on selling.