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Networks generating record ad revenue for NFL games

NFL Union TV Complaint Football AP

The season hasn’t started yet, but the TV networks are already seeing once again that it’s good to be in business with the NFL.

Every network that shows NFL games — NBC, CBS, FOX and ESPN — is seeing record ad sales for the coming season, Sports Business Journal reports.

Some in the industry didn’t think that would be the case, for a few reasons: DraftKings and FanDuel, two of last year’s top football advertisers, have scaled way back. Some advertisers that target sports fans have already spent a large portion of their advertising budgets on the Summer Olympics. It’s a presidential election year, which may draw some attention away from the NFL. Cord cutting has affected the entire television industry. And issues ranging from brain injuries to domestic violence have caused the NFL to take a great deal of criticism.

But car companies, restaurants, insurance companies and pharmaceutical companies have spent even more for commercial time on NFL games than ever before. Networks typically charge from $300,000 to $700,000 for a 30-second commercial during an NFL game.

“The NFL is still that live appointment television that delivers a mass audience,” Seth Winter, NBC Sports Group’s executive vice president of sales and marketing, told Sports Business Journal. “The advertisers know that predictability and scale are the two most important things when they invest their media dollars.”

NFL games are the most popular programming on American television. As long as that’s the case, advertisers will spend a pretty penny to put their products in front of NFL viewers.

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60 Responses to “Networks generating record ad revenue for NFL games”
  1. sportmigos says: Sep 6, 2016 2:30 PM

    smh they should be spending this money on the oppressed like Kap said.

  2. salscobrakai says: Sep 6, 2016 2:32 PM

    Here comes the Cialis commercials. I often feel the time is right while out on a canoe.

  3. esdawt says: Sep 6, 2016 2:40 PM

    Of course they are generating more, there is almost as much ad time as there is time for the actual game.

  4. rufustfireflyjr says: Sep 6, 2016 2:40 PM

    Is it any wonder that broadcast rights fees keep going up and up? And that the NFL keeps expanding to more nights of the week?

  5. celticsforever says: Sep 6, 2016 2:40 PM

    Alternative headline:

    Goodell will be here for a long long time

  6. Iknowitall says: Sep 6, 2016 2:42 PM

    1 hour of action.
    2+ hours of commercials.
    Commercials before a kickoff.
    Commercials after a kickoff.
    The greed is destroying the game and the experience for fans.

  7. tonebones says: Sep 6, 2016 2:43 PM

    Roger Goodell may not be popular in New England, but he’s a great commissioner.

  8. mvp43 says: Sep 6, 2016 2:43 PM

    …… which is why Goodell still has a job.

  9. celticsforever says: Sep 6, 2016 2:43 PM

    The NFL makes ZERO dollars from off of me

    – family & friends are instructed to not buy me anything NFL related
    – I only watch games on network tv
    – I watch every game delayed by 30 minutes so I can skip all the commercials
    – I don’t play fantasy or subscribe to the NFL Network
    – I wouldn’t go to a game if the ticket was given to me

    I’m really close to flipping my football to college.

  10. captainwhodat says: Sep 6, 2016 2:44 PM

    and, in the not too distant future, 4 hour games will become the new norm…

  11. 2since96 says: Sep 6, 2016 2:44 PM

    NFL Games are going to be the last pillar holding up cable TV…

  12. lionsfan123 says: Sep 6, 2016 2:45 PM

    Oh great! More commercial breaks!

    I’m already DVR’ing games and starting them 2 hours after they truly begin. I can see there eventually being a point where I simply don’t even watch the football that comes between the commercials…

  13. laxcoach37 says: Sep 6, 2016 2:51 PM

    salscobrakai says:
    Sep 6, 2016 2:32 PM
    Here comes the Cialis commercials. I often feel the time is right while out on a canoe
    __________________________________

    Or in His/Her Bathtubs overlooking the lake😉

    Seriously, let them advertise all they want. This is their last year to rape customers for profit. Cialis goes generic and most likely OTC in 2017. It was a great run Pfizer considering the cost of the pill is about 2.8 cents and the side effect was discovered by accident (for prostatic hyperplasia). So, you paid for FDA Trials and advertising with very little R&D. The legal expenses were pretty large to get a patent on Tadalifil (which you did not invent)and keep others from using even for other causes that require PDE5 inhibitors. N-I-C-E ! Only in America…

  14. jmac1013 says: Sep 6, 2016 2:52 PM

    I record the games and skip the commercials and kickoffs/punts (unless something pertinent happens). I can watch a three hour game in half the time or less.

  15. maust1013 says: Sep 6, 2016 2:56 PM

    tonebones says:
    Sep 6, 2016 2:43 PM
    Roger Goodell may not be popular in New England, but he’s a great commissioner.
    ===============

    Wake up, Roger Goodell is an empty suit. The owners make every important decision.

  16. mixjuan says: Sep 6, 2016 2:58 PM

    And so nothing will change for the better. But you have to know there is a ground fire that has yet to surface that is going to destroy this great empire. Every empire that gets too big for itself feels it will never fall. And at that moment, they crumble.

  17. orange and blue idoits says: Sep 6, 2016 3:03 PM

    Iknowitall says:
    Sep 6, 2016 2:42 PM
    1 hour of action.
    2+ hours of commercials.
    Commercials before a kickoff.
    Commercials after a kickoff.
    The greed is destroying the game and the experience for fans.

    Hey, what about the $11 beers?

    I know, everyone likes to remind that it’s a “xbillion dollar industry”. Take a look around next time you watch a game. There’s probably 2500 people working, all want to get paid. Players want to get paid, coaches,trainers, concession workers, security, housekeepers (the MOST underpaid and underappreciated of all) on and on.

    Somebody has to pay for all of this. Did anyone think the owners would do it out of the goodness of their hearts?

    Watch at home or at the field, you pay directly or indirectly. But you should feel good about contributing to a guy makes $xxxmillions and metaphorically urinates on the flag because he hates oppression.

  18. charger383 says: Sep 6, 2016 3:07 PM

    wasting their money, I am trying to not buy anything advertised on games for 4 weeks

  19. milwaukeeguy says: Sep 6, 2016 3:11 PM

    Good for the NFL and bad for everyone else. I was looking forward to Thursday’s kickoff but then remembered all the BS associated with the NFL Inc and decided to skip it and just stick to watching my home team games. Yeah, it doesn’t mean much in the bigger picture but I’m at the point where I don’t feel the need to consume the NFL Inc’s product anytime, anywhere anymore. I did the same with the NBA in the 90’s.

  20. marcuswelby1 says: Sep 6, 2016 3:17 PM

    I will watch the NFL because I love football. However I will not purchase one single product that is advertised before during or after the game.
    This is my protest to CK’s protest!

  21. tylawspick6 says: Sep 6, 2016 3:18 PM

    It’s all due to the magic of Goodell! bawhaha

    What a bunch of morons.

    Goodell couldn’t even negotiate the last Lockout appropriately.

  22. silverhat78 says: Sep 6, 2016 3:22 PM

    That is all we need, more commercials that are unrealistic and make no sense half the time. I record the games and then watch them back and fast forward over all the commercials.

    Advertising is too much in our faces now of days.

  23. jag1959 says: Sep 6, 2016 3:22 PM

    How did that work out for NASCAR?
    The chinks are already appearing in the armor. The league has damaged it’s credibility on so many issues that it has gotten to the point where there are plenty of discussions to be found regarding whether or not we can trust the validity of game results, think about that.

  24. aj66shanghai says: Sep 6, 2016 3:31 PM

    I feel like the XFL was a brilliant idea that came along a little too soon. As NFL gets more and more bloated, someone will try again soon enough.

    In my opinion that the XFL failed by being too “motocross” or “mt. Dew-fueled guitar riff” in their image. Maybe they’ll get it right next time and we can have the option of watching football that more closely resembles the game we grew up with, that would be swell.

  25. bleedingfacemask says: Sep 6, 2016 3:33 PM

    “Cord cutting has affected the entire television industry.”

    ESPN, and every other narrowcast network, absolutely yes.

    But not NBC, CBS and FOX. They are all broadcast networks, and are actually beneficiaries of the cord cutting movement. Which is likely the reason why the article specifically calls out that NBC has seen the most growth of all the networks, posting 10 to 12 percent increases.

  26. tootitan says: Sep 6, 2016 3:33 PM

    “Cord cutting has affected the entire television industry.”

    What is “cord cutting”?

  27. jamaltimore says: Sep 6, 2016 3:36 PM

    they say there’s actually on about 6 minutes of full live action in a nfl game. the rest is walking back to and from the huddle, lining up and penalties. the amount of careers and money generated from that little live action is AMAZING.

  28. doe22us says: Sep 6, 2016 3:38 PM

    Well, if there is anything positive those obnoxious commercials have been scaled back.

    On length of games, kinda ridiculous, i didnt grow up here so watched soccer and played soccer. Games within an hr and 45 mins you are out of the stadium. Unless of course it is a major competition and has to go to ET and Pens, if its a draw.

  29. bryonneufeld says: Sep 6, 2016 3:41 PM

    For those saying that Goodell is an empty suit I would point you to a Peter King spotlight of Goodell from a couple years back. King followed him around for a week and reported on what he saw. He talked about watching him in negotiations with NBC for the Thursday night package. King noted how Goodell went from a nice guy to a very competitive, almost harsh, with the NBC executive when they pushed back on the cost of the package. The NFL ended up getting the number they had stipulated for the Thursday night games.

  30. hellonewman47 says: Sep 6, 2016 3:44 PM

    I guess that explains why there seems to be more commercial breaks then ever and is making the game less enjoyable as a result

  31. haughville says: Sep 6, 2016 3:48 PM

    Just extend the commercials after a score instead of a kickoff and more commercials. That’s one of the most annoying parts of watching a game. They need to keep some sort of flow to the game. I hate the kickoff, touchback, commercial!

  32. bosb88 says: Sep 6, 2016 3:52 PM

    NFL games are taking way too long. We should not be seeing games that kickoff at 1:05 pm (or whatever time they actually kick off) running into the 4:05 and 4:25 games. The only time there should be commercials is between quarters and at half time.

    For a league that has aspirations to draw in fans in Europe, they sure need to work on ways to limit the amount of commercial time if you want to get fans who are used to few commercials during the game.

  33. coloradical420 says: Sep 6, 2016 4:01 PM

    Hence I think is the reason for some ‘questionable’ calls on nationally televised games in order to prevent a blow-out thus deterring people from wanting to change the channel. And I don’t think I would have it any other way.

  34. JSpicoli says: Sep 6, 2016 4:06 PM

    We all have alpha-dog TV’s and DVR’s with access to multiple games.

    Why would I go the game? To pay $40 to park and $200 for a seat? Of course TV viewership is growing.

  35. lingsun54 says: Sep 6, 2016 4:07 PM

    Ad rates are up 7%-9%. In other words, less than the rate of real inflation.

  36. mmack66 says: Sep 6, 2016 4:08 PM

    Iknowitall says:
    Sep 6, 2016 2:42 PM

    1 hour of action.
    2+ hours of commercials.
    Commercials before a kickoff.
    Commercials after a kickoff.
    ———————

    There’s actually only about 11 minutes of football action during the entire game.

  37. dropkickbanana says: Sep 6, 2016 4:12 PM

    NFL gamepass and Netflix. No cable, No commercials. I watch the game the next day in less than 90 minutes.

  38. samgeyser says: Sep 6, 2016 4:13 PM

    Greed, stupidity and Goodell have ruined the game. It will only continue to get worse.

  39. msarcher1 says: Sep 6, 2016 4:15 PM

    “Cord cutting” is dropping cable for Netflix, Hulu, Amazon Prime etc.

  40. hugeheavywoman says: Sep 6, 2016 4:18 PM

    Wow, with no Brady for 4 weeks I thought all advertising would stop.

  41. planeluvr says: Sep 6, 2016 4:22 PM

    Cord cutters are not affecting ESPN’s ratings because they were not watching ESPN. They are affecting ESPN’s sub fees because everyone pays.

  42. truckinmack says: Sep 6, 2016 4:23 PM

    Which is why the NFL and the NFL-PA will work together to stop the Kaepernick issue from catching fire. Nobody wants to kill the golden goose.

  43. johnwaldron8 says: Sep 6, 2016 4:25 PM

    Roger Goodell may not be popular in New England, but he’s a great commissioner.
    ———————–

    Yep, before Goodell was hired, the NFL was giving advertising time away for free.

  44. citizenstrange says: Sep 6, 2016 4:34 PM

    There has got to be a way to use taxpayer money to buy commercials.

  45. harrisonhits2 says: Sep 6, 2016 4:48 PM

    “I feel like the XFL was a brilliant idea that came along a little too soon. As NFL gets more and more bloated, someone will try again soon enough”

    And all a new league has to do to attract nfl caliber talent away from the nfl other than have enough money is make one simple statement. “All our teams will be located in states with medical marijuana programs and team doctors will be allowed to proscribe it for players.”

    I’d love to see that happen and the looks on the nfl owners faces

  46. bleedingfacemask says: Sep 6, 2016 4:55 PM

    msarcher1 says:
    Sep 6, 2016 4:15 PM
    “Cord cutting” is dropping cable for Netflix, Hulu, Amazon Prime etc.
    —————
    …which requires a cord and a broadband subscription with your cable company.

    “Cord cutting” is dropping cable for an antenna.

  47. orange and blue idoits says: Sep 6, 2016 5:27 PM

    hugeheavywoman says:
    Sep 6, 2016 4:18 PM
    Wow, with no Brady for 4 weeks I thought all advertising would stop.

    In your head, zombie🙂

  48. californiaqid says: Sep 6, 2016 5:45 PM

    Don’t let rising ad rates fool you–the NFL is in a Death Cross just like live music and movie theaters:

    PRICES ARE INCREASING AND FANS ARE LEAVING.

  49. TheBrownswillstinkagain says: Sep 6, 2016 6:21 PM

    One time on a Sunday night, i forget who the Saints were playing, maybe 5-7 yrs ago, in tje 1st half, in real time, not clock time, real time the longest period of time before there was a commercial was 5 minutes and 38 seconds.

    Makes the game unwatchable

  50. jetsjetsjetsnow says: Sep 6, 2016 6:38 PM

    Games are almost unwatchable because of all the commercial breaks… I dislike the unproportional balance immensely. It really breaks the flow of the game. I watch much less because of it…

  51. factpurveyor says: Sep 6, 2016 6:51 PM

    This would be a good week for the NFL to give the networks the PSI information that was collected during the 2015 season so they can report the results to all football fans.

  52. mmack66 says: Sep 6, 2016 6:55 PM

    bleedingfacemask says:
    Sep 6, 2016 4:55 PM

    …which requires a cord and a broadband subscription with your cable company.

    “Cord cutting” is dropping cable for an antenna.
    ————————

    Cutting the cord is dropping cable, but has nothing to do with internet access. Most people still need that. I know I do.

  53. tylawspick6 says: Sep 6, 2016 7:07 PM

    the corporate partnerships and real fan based revenue are 2 different things

    this is like when bud selig claimed baseball was never so popular back in 2006, meanwhile there are empty seats are all over the place

    facts don’t lie

    they are squeezing the fan and their vision is only for the short term

  54. granadafan says: Sep 6, 2016 7:23 PM

    So many damned commercials and ad placements it’s unwatchable.

  55. buttfumbles says: Sep 6, 2016 7:45 PM

    Games are almost unwatchable because of all the commercial breaks… I dislike the unproportional balance immensely. It really breaks the flow of the game. I watch much less because of it…
    ————————-

    Did you just start watching sports yesterday?

  56. sob617 says: Sep 6, 2016 7:53 PM

    Roger and the gang of 31 keep winning. As long as we keep watching (I count myself among this crew), they keep winning. Domestic violence didn’t turn us away, abandoning St. Louis didn’t turn us away, charging the Armed Forces for honor ceremonies didn’t turn us away, Article 46 and concussions and catch rules didn’t turn us away. I wonder what it will take. I also wonder what would happen if we all didn’t watch for just one quarter of one game (Titans v. Lions in week 2 anyone).

  57. vavikingfan says: Sep 6, 2016 8:21 PM

    Next the NFL will increase the amount of challenges. 1 challenge =2 minutes of commercials.

  58. californiaqid says: Sep 6, 2016 8:22 PM

    Joining in the NFL boycott!

  59. boca12 says: Sep 6, 2016 10:30 PM

    Iknowitall says:
    Sep 6, 2016 2:42 PM
    1 hour of action.
    2+ hours of commercials.
    Commercials before a kickoff.
    Commercials after a kickoff.
    The greed is destroying the game and the experience for fans.

    ____________________________________

    Personally, for those of us that GO to the games, it is awesome. The bizzillon commercial breaks allow for a pee, beer, game….pee, beer, game……and repeat. AND never miss a play!

  60. bleedingfacemask says: Sep 6, 2016 11:51 PM

    mmack66 says:
    Sep 6, 2016 6:55 PM
    bleedingfacemask says:
    Sep 6, 2016 4:55 PM

    …which requires a cord and a broadband subscription with your cable company.

    “Cord cutting” is dropping cable for an antenna.
    ————————

    Cutting the cord is dropping cable, but has nothing to do with internet access. Most people still need that. I know I do.

    —————–

    That is incorrect. Soon after Channel Master saw a 1200% increase in sales during this year’s Olympics, they were quoted by cordcutternews and other sites:

    “Cord cutting started with the digital transition in 2009,” said Shelley O’Connell, director of marketing for Channel Master. “It wasn’t about streaming, it was about the HD signal from the major broadcast networks that you could now get from your TV antenna for free. There is still no value in TV today that can hold a candle to the television antenna, and U.S. consumers are catching on.”

    But hey, if you like buffering, ramping up from 360p to a low-quality HD picture, pixelation, 2.0 audio in many situations, and inaccurate color reproduction and various other visual anomalies, by all means…pay a monthly fee for it over the cord.

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