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Richie Incognito: Unspoken rule in Buffalo is playoffs or bust

NASHVILLE, TN - OCTOBER 11: Head coach Rex Ryan of the Buffalo Bills celebrates with Richie Incognito #64 after the game against the Tennessee Titans at Nissan Stadium on October 11, 2015 in Nashville, Tennessee. The Bills defeated the Titans 14-13. (Photo by Joe Robbins/Getty Images) Getty Images

Before the 2015 season ended, there was a since-refuted report that Bills owner Terry Pegula told coach Rex Ryan and General Manager Doug Whaley that making the playoffs was the lowest expectation for the team in 2016 and former Bills quarterback Jim Kelly shared a similar opinion about the stakes for this year in June.

Ryan shrugged that off as one man’s opinion, but Kelly isn’t the only one who feels that way. Guard Richie Incognito said that Sunday’s game against the Ravens is the first contest in a season that needs to end with a postseason berth.

“That’s the unspoken rule around here, that it’s playoffs or bust for us,” Incognito said, via “We have to get there and this is the first step in the journey.”

Linebacker Preston Brown said it’s a “fast league” that sees players and coaches go left and right, so the Bill have “to come together and make this right so we can be here long-term.”

Ryan hasn’t been swayed, saying that he doesn’t believe he will definitely lose his job if the Bills miss the playoffs for a 17th straight season.┬áHaving players motivated to keep that theory from being tested is probably a good thing for his future in Buffalo.

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48 Responses to “Richie Incognito: Unspoken rule in Buffalo is playoffs or bust”
  1. novajoemicmac says: Sep 8, 2016 1:14 PM

    Well, there goes the “unspoken” part.

  2. adamk23 says: Sep 8, 2016 1:17 PM

    Playoffs!?? -Jim Mora (And I’m a Bills fan)

    Let’s table this discussion until later in the season.

  3. saaladin says: Sep 8, 2016 1:19 PM

    Bills Fans Everywhere: “Doh”

  4. micronin127 says: Sep 8, 2016 1:20 PM

    They’ve got a good shot. They get the Patriots without Brady week 4. If they can go 4-2 or better in the division, that’s half the battle.

  5. footballboozer says: Sep 8, 2016 1:21 PM

    I wonder who’ll be the Bills coach come March 2017.

  6. ravenbiker says: Sep 8, 2016 1:22 PM

    My opinion is ‘bust’ if those are the only options.

  7. magnumpimustache says: Sep 8, 2016 1:24 PM

    But Ted Wells and Roger Goodell said you were the worst person on the planet.

    Even though all Miami players were on Richie’s side (must have all been racists)

  8. eazeback says: Sep 8, 2016 1:24 PM

    if its unspoken why speak it????

    Nebraska education system I suppose

  9. eazeback says: Sep 8, 2016 1:25 PM

    must be that Nebraska education hard at work….

  10. jeffreyshulenburg says: Sep 8, 2016 1:28 PM

    Ownership has been touting their commitment to continuity. Ryan only goes if he cant hit 8 wins. The GM Whaley, despite the opinions of some fans, is the best GM the Bills have had since Bill Polian left for the Colts and he only gets fired if there is a complete and total meltdown of the roster this season.

    The front office is much more safe than people outside think it is.

  11. weepingjebus says: Sep 8, 2016 1:28 PM

    There are rumors of a Bills lineman that started growing a playoff beard in 2004. Ten years later he was found dead in a parking space that groundskeepers had just assumed was a huge bush.

  12. mvp43 says: Sep 8, 2016 1:31 PM

    Bust it is……….

  13. viesczyd says: Sep 8, 2016 1:36 PM


    Does anyone in the Bills have a clue how they’re making the playoffs? Beyond 2 or 3 plane crashes I mean?

    They’re not going to win their division and they’re far from a strong enough team to guarantee a wildcard spot.

  14. rabidbillsfan says: Sep 8, 2016 1:37 PM

    Atleast its acknowledged. It starts there, anyways, in the locker room. Coaches can only do so much, you can argue it’s coaching all day long, but it’s not Rex fumbling balls, or getting 4-5 personal fouls per game, or missing tackles. Rex does himself no favors with his bravado, but, if you are from Buffalo, and know the Bills, we are beyond blaming coaches. These players need to perform.

  15. Irsay's Bong says: Sep 8, 2016 1:39 PM

    Bust it will be

  16. TheCakeIsALie says: Sep 8, 2016 1:40 PM

    There should be only one goal: beat the ravens.

  17. TheDPR says: Sep 8, 2016 1:41 PM

    I don’t see it. This is a 5 or 6 win team. 7-9 if they catch a few breaks.

  18. dgrimes248 says: Sep 8, 2016 1:43 PM

    Guess it’s no longer unspokwn??

  19. MiamiDolphinsNationTravelingtoSeattle says: Sep 8, 2016 1:50 PM

    Richie does stand up now too? Hey, where’s Jonathan Martin?

  20. streetyson says: Sep 8, 2016 1:51 PM

    What 8-8 team last year would not set a target of reaching playoffs this year?

  21. helldog33 says: Sep 8, 2016 1:51 PM

    “Ownership has been touting their commitment to continuity. Ryan only goes if he cant hit 8 wins.”_____________________________

    In that case, he’s good as gone.

  22. silvernblacksabbath says: Sep 8, 2016 1:57 PM

    Will the defense get worse again?

  23. kissbillsrings says: Sep 8, 2016 1:59 PM

    I guess it’s BUST for the Bills… Once again

  24. mmack66 says: Sep 8, 2016 2:11 PM

    Aren’t the playoffs the goal of every team?

    I mean, except for the Dolphins, of course.

  25. haywoodjablomey says: Sep 8, 2016 2:11 PM

    Meanwhile, in Cincinnati, the spoken rule is “Playoffs then Bust”

  26. codiablo says: Sep 8, 2016 2:15 PM

    no need to play this year, I guess…

  27. dohczeppelin says: Sep 8, 2016 2:26 PM

    It’s not entirely out of the question. The chances of a wildcard are slim due to the difficulty of the schedule but with Brady out for 4 games and at his age, there is a small opportunity to take the division. The Bills were 4-2 in the division last year so one win over the Brady-less Patriots is probably all they would need if they can repeat last year’s performance.

    I give the Bills a 20-30% chance of playoffs this year and I think the route goes through the division. Somewhat unlikely, but not impossible.

  28. firerogergoodellnow says: Sep 8, 2016 2:31 PM

    Didn’t they win the offseason?

  29. jonathankrobinson424 says: Sep 8, 2016 2:36 PM

    …….It’s the start of week 1…ANY team that doesn’t have goal to make the 2016 season playoffs should have EVERY PERSON in the organization FIRED!…….

  30. valentino8100 says: Sep 8, 2016 2:46 PM

    Not that it’s going to make any difference, but at least someone finally gets in Buffalo regarding the Ringling Bros. Barnum & Bailey coaching staff. Worst thing that ever happened was for Rex to kick Schwartz to the curb immediately upon getting there. I thought the Bills had the best defense in the league until the year Rex showed up.

  31. LyinRogerMustGo says: Sep 8, 2016 2:53 PM

    You know field goals are supposed to go THROUGH the uprights…not to the right!

  32. Mo Pro Babble says: Sep 8, 2016 3:02 PM

    Thanks to the NFL’s new parity system they don’t have to play Brady twice.

  33. revren10 says: Sep 8, 2016 3:14 PM

    ill take bust for the 17th season in a row for 500 Alex

  34. elyasm says: Sep 8, 2016 3:20 PM

    Put me down for $20 on bust.

  35. catquick says: Sep 8, 2016 3:25 PM

    Sans injury to the Bills triplets(TT, Watkins, Shady) they will win the division. They are built to compete and beat the Pats. The Jets are a team Rex knows in and out and the Dolfins have a freshman coach. Rex’s teams have always played the Pats tough, and blew the game in NE last year. In TT’s second ever start, he started slowly, caught up quickly, and gave the Pats the scare of their life, falling 40-32. if you think the Pats rested on their laurels, you don;t know the Pats. A very slightly underthrown ball in the last minute(and a great defensive play) are the only think that kept the game from a 2 pt conversion to go to OT. If it cleared by one more inch, the receiver was gone. All Pats fans who know and speak the truth know this is true. None of them post on here, unfortunately.

  36. arzcardinals says: Sep 8, 2016 3:27 PM

    Cleveland says, “Playoffs….what are you talking about…never heard of them.” …sorry Clev fans…us Cardinals fans had many many many many years of the jokes.

    Richie is the #1 rated Guard in the NFL…amazing how he was under the bus just a little while ago and teams were shying away from him.

  37. jags2daship says: Sep 8, 2016 3:41 PM

    so BUST it is!!!!!!!!!!!!!!!!

  38. quizlingclinic says: Sep 8, 2016 3:43 PM

    It’s not unspoken if you speak it. 0-4 to start. Ryan fired then a late season push to give delusional Bills fans hope.

  39. firecracker87 says: Sep 8, 2016 3:51 PM

    Don’t worry Richie, you won the off-season. January should be no problem.

  40. joetoronto says: Sep 8, 2016 4:07 PM

    Just bust baby!

  41. silvernblackpride says: Sep 8, 2016 4:07 PM


  42. tonebones says: Sep 8, 2016 4:19 PM

    The Bills are loaded on defense. The only question I have is the QB. If he’s good, the Bills should be a 13-3 team

  43. corkspop says: Sep 8, 2016 4:21 PM

    Wild Card. Jobs saved.

  44. dispozblcopy says: Sep 8, 2016 4:27 PM

    Oh, Richie, and you were doing so well!

  45. wwwmattcom says: Sep 8, 2016 7:41 PM

    I love all the hate/respect.

    It’s awesome.

  46. MichaelEdits says: Sep 8, 2016 8:14 PM

    Richie Incognito knows all about unspoken rules.

  47. frankiesweep says: Sep 8, 2016 9:14 PM

    8-8 tatted on Rex’s forehead.

  48. HeakRavocSports says: Sep 10, 2016 9:49 PM

    I mean you guys know this isn’t cloudy with a chance of meatballs. What you say doesn’t come to life. This isn’t next season. Next season won’t even be next season. It is Rex “The Gusto” Ryan who can talk way better than he can coach. See record.

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