More than 14 months after he arrived as the NFL’s first COO since Roger Goodell was promoted from that role into a slightly bigger job, Tod Leiweke is ready to make a major impact.
Per a source with knowledge of the situation, Leiweke will unveil a new strategic plan for the league office during a Tuesday meeting of various NFL committees, in advance of next month’s full ownership meeting.
The goal will be to encourage more cooperation among the various NFL departments. Currently, they often operate as silos, without much coordination among them. Leiweke will propose an approach more conduct to getting and keeping everyone on the same page.
The existing approach hasn’t kept the NFL from becoming a $13 billion per year behemoth. Better business practices, however, could make the NFL even bigger and better. If Leiweke’s plan works, he’ll deserve plenty of credit for finding a way to make that happen.