As the NFL continues the process of dipping a toe in the water regarding the streaming of games, the league has opted to loosen the limits on the ability of teams to post video content on their social media accounts.
Per a source with knowledge of the situation, the league has relaxed previously tight restrictions on the ability of franchises to use game content and other footage recorded in the stadium on game days. The video can be used on any platform.
When it comes to Facebook Live, the rules remain rigid. Teams will now be permitted to stream press conferences during the week on Facebook Live, but not much more than that.
With the expanded ability to use video on social apparently comes an increased price for violating the new rules. Via Albert Breer of TheMMQB.com, a memo circulated this week to the teams specifies that a first offense triggers a fine of up to $25,000 for a first offense, up to $50,000 for a second offense, and up to $100,000 for a third offense.
Still, these enhanced penalties come with the enhanced ability to use social media, which ultimately could be one of the key devices for gathering an audience of millions through platforms unrelated to traditional TV.