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FOX apologizes for Sam Bradford photoshop fiasco

In a season of apologies of all shapes and sizes, FOX has responded for its attempt to blend two Vikings quarterbacks into one.

A promo of the Week Seven Vikings-Eagles game had a real photo of Philly quarterback Carson Wentz along with an image of Sam Bradford that consisted of slapping Bradford’s head onto Teddy Bridgewater’s body, with Bridgewater’s 5 painted into an 8. Via Chris Tomasson of the St. Paul Pioneer Press, FOX has apologized for the gaffe.

“It was a mistake and we apologized to both players and to the Vikings and we tried to get it corrected right away,” FOX spokesman Jonathan Butnick told Tomasson.

Tomasson says FOX explained that the error occurred when a placeholder graphic was quickly prepared and accidentally not removed before broadcast.

Still, someone had to create the thing in the first place. Timothy Burke of Deadspin points out that FOX had previously used the image on September 6 for FS1’s Speak for Yourself.

That graphic actually had a pair of photoshopped images, with the notorious Sammy Bradfridgewater image in the middle of the page and another (much better) effort in the graphic at the bottom of the screen.

Back then, there was no image of Bradford in full Vikings gear, because he hadn’t played for the team yet. The question becomes why FOX felt compelled to create a phony image at all. A photo from a Vikings practice should have been used, or from Bradford playing with the Eagles in the preseason.

No one would have criticized FOX for using an accurate image of Bradford, especially at a time before any accurate photo of him in game-day Vikings gear existed. Instead, FOX opted to go the Frankenstein monster route, and it eventually came to life and attacked its makers on Sunday.

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61 Responses to “FOX apologizes for Sam Bradford photoshop fiasco”
  1. skittlesareyum says: Oct 19, 2016 6:00 PM

    It was funny but I’m not sure an apology is required.

  2. sloiggles says: Oct 19, 2016 6:01 PM

    From the creators of Faux News comes: Faux Sports!

  3. bergencountyjc says: Oct 19, 2016 6:01 PM

    So what? Did the NFL give Fox a call or something and threaten them with some fines and draft picks from the pool reporters?

  4. guitarfreak21 says: Oct 19, 2016 6:01 PM

    lol I don’t think anyone was offended… it was kinda funny and opened the door to some humorous conversation.

  5. elmerbrownelmerbrown says: Oct 19, 2016 6:03 PM

    Perfect is boring

  6. artic19 says: Oct 19, 2016 6:03 PM

    not bad for a multi billion dollar network

  7. chicagosportsfan11 says: Oct 19, 2016 6:04 PM

    I liked it

  8. Frazier28/7 says: Oct 19, 2016 6:06 PM

    I thought Brad Stanford looked a little weird, especially since he’s never worn white gloves before in a viking uniform.

  9. maxkingpin says: Oct 19, 2016 6:06 PM

    Offended sensibilities is the new norm.

  10. paulg44 says: Oct 19, 2016 6:11 PM

    While we’re at it, I’m still waiting for FOX’s apology for such uninspiring golf coverage. Somebody please bring the U.S. Open back to NBC. PLEASE.

  11. skolvikes says: Oct 19, 2016 6:14 PM

    I can’t believe anyone really cared that much about it.

    It was funny to point out, and that’s about it.

  12. marcinhouston says: Oct 19, 2016 6:19 PM

    This is unacceptable, an outrage, and goes all the way to the top, the CEO of Fox must resign immediately.

  13. skol4life says: Oct 19, 2016 6:19 PM

    Made me miss Teddy a little but Bradford doesn’t look right with gloves and no sleeves.

  14. hillarystandswhenshepees says: Oct 19, 2016 6:21 PM

    FOX please get rid of Joe Buck. Thank you .

  15. darcrequiem says: Oct 19, 2016 6:23 PM

    I guess this is the end of Thad Bradwater

  16. kcchefs58 says: Oct 19, 2016 6:24 PM

    More networks should do things like this. It’s hilarious and it might help with ratings.

  17. harrisonhits2 says: Oct 19, 2016 6:25 PM

    “It was funny but I’m not sure an apology is required.”

    The politically correct internet lynch mob would demand the perpetrator be fired at the very least had fox not apologized.

    Probably tarred and feathered and beaten as well for such an error.

  18. schmitty2 says: Oct 19, 2016 6:25 PM

    10 years ago this would have barely been mentioned but in todays world………

  19. tajuara says: Oct 19, 2016 6:34 PM

    Keyboard warriors are killing all the fun.

  20. knew8411 says: Oct 19, 2016 6:35 PM

    What’s the big deal?

  21. bucsorbust says: Oct 19, 2016 6:35 PM

    Well, this is a lot less traumatic that some situations could be. Imagine photo shopping Jon Gruden’s face on Carrie Underwood’s body. THAT WOULD BE AN OUTRAGE!

  22. youdrivemenutseagles says: Oct 19, 2016 6:41 PM

    Networks should do this more often, it’s funny as hell.

  23. granadafan says: Oct 19, 2016 6:43 PM

    It was Sam Bradford complaining: “My hands aren’t THAT small!!!”.

  24. chippys lost binky says: Oct 19, 2016 6:46 PM

    A shopped still is no where near as bad as the sorry excuse for football we have been shown so much of this year. The NFL should be apologizing for every Thursday telecast in advance and posting a warning that the following material may be unsuitable for actual football fans before starting the game and on the return from every break.

  25. maiphatdong says: Oct 19, 2016 6:47 PM

    too bad hes wearing gloves

  26. rogerWWEgoodell says: Oct 19, 2016 6:55 PM

    paulg44 says:
    Oct 19, 2016 6:11 PM
    While we’re at it, I’m still waiting for FOX’s apology for such uninspiring golf coverage.
    Your talking about golf, how would anyone make that inspiring?

  27. getyourownname says: Oct 19, 2016 6:57 PM

    It’s horrifying that they would misrepresent Bradford’s number, er, uniform, er, face as a Viking….

    Or maybe it’s not, really.

  28. metalman5150 says: Oct 19, 2016 6:59 PM

    Pretty good photoshopping

  29. honalulublue says: Oct 19, 2016 7:04 PM

    OMG! What a crime!

  30. ketchupaholic says: Oct 19, 2016 7:06 PM

    The politically correct crowd strikes again. Sad…

  31. jaymeister says: Oct 19, 2016 7:06 PM

    Well, it seems everything required an apology these days, so I apologize for making this post. So Sorry…

  32. RandyinRoxbury says: Oct 19, 2016 7:16 PM

    I think a Ted Wells investigative report is warranted here asap!

  33. ukviking1 says: Oct 19, 2016 7:23 PM

    The only thing the NFL can be held accountable on Thursday Night Football is the choices of matchups they chose during the offseason and, not the quality of the games themselves. They can pick a game with 2 great teams but, if they play a crappy game, it’s not the Network’s fault.

  34. carloswlassiter says: Oct 19, 2016 7:28 PM

    I need to read several more articles on this topic before I’ll be able to take a position on it.

  35. mediasloppy says: Oct 19, 2016 7:28 PM

    It’s just lazy and dumb. I mean the fix is simple and whoever is in charge of graphics should get a kick in the butt. It has nothing to do with political correctness.

  36. Pete Carroll is a 9/11 truther says: Oct 19, 2016 7:29 PM

    Not surprising from the network that tried to sell us on the Sentient Cheeto that is running for prez.

  37. guadalahonky says: Oct 19, 2016 7:35 PM

    Good. The next thing it can apologize for is it’s news organization.

  38. weepingjebus says: Oct 19, 2016 7:35 PM

    The same people upset about this think Hillary Clinton doesn’t dye her hair and is healthy as a horse.

  39. TomsulasMustache says: Oct 19, 2016 7:44 PM

    I think Fox should do this every week. I’d like to see Belichick’s head on Rex’s body. It could be a new pregame segment

  40. yesser12 says: Oct 19, 2016 7:51 PM

    Please do Geno on Fitzpatrick body.

    They had 5 weeks to get a Vikings Bradford pic, so this quick change of Geno for the Jets should send the networks into a frenzy.

  41. lindacasethebusybody says: Oct 19, 2016 7:57 PM

    Vike fans were more upset by that than the fact that the team hud a DUI by one of their coaches for five months

  42. stellarperformance says: Oct 19, 2016 8:00 PM

    He’s actually quite fat. The Vikings asked that he be photoshopped and slimmed down as they approach the SuperBowl.

    Har de har har! Isn’t that freaking funny??? We’re all so glad you Viking fans have such a tremendous sense of humor! I don’t want to see any thumbs down now….you’ll shatter the illusion.

  43. bigbroncomama says: Oct 19, 2016 8:19 PM

    Roger? Fine Fox $10M, suspend them from broadcasting games for 100 years and put your big boots to their throats. This is outrageous, the children of our country are permanently damaged! Come on, help make the NFL great again! Rog, you there man? Wake up man. $$$$$$$$ Smell it, roll in it and charge us all more!!! We love you Rog!

  44. cowboylover says: Oct 19, 2016 8:30 PM

    Before I knew the story I thought that picture looked weird. Someone thought it caused no harm but you can’t just Frankenstein two players and pass them off as real if you’re a news organization. Think about it.

  45. oscarxray says: Oct 19, 2016 8:35 PM

    Fox got the idea from Abraham Lincoln pasting Stephen Douglas’s head on his own body on a debate flyer.

  46. stevejjones says: Oct 19, 2016 9:27 PM

    A photo from a Vikings practice should have been used, or from Bradford playing with the Eagles in the preseason.

    Uh why? Should they eliminate the dodgeball playing robot on The Ocho too? It’s a graphic not a piece of investigative journalism.

    I really don’t think sports are for progressives. They are ruining it. Stay out of my man space and go attend the V. Monologues.

  47. webofbelief says: Oct 19, 2016 10:12 PM

    Who really cares about this?

  48. tonebones says: Oct 19, 2016 11:19 PM

    FOX should be given an award. This is probably the most accurate thing ever to come from FOX.

  49. Teddy2Tready says: Oct 19, 2016 11:26 PM

    Can’t wait for Dak Romo to be used in about 4 weeks. Never knew he had so many tattoos.

    While we’re at it, how about Knile Lacy, the new RB in Green Bay.

    But whoever called for Geno Fitzpatrick above, that takes the cake. Maybe have a teammate punching him in the jaw for old times’ sake.

  50. bigdog2372 says: Oct 19, 2016 11:42 PM

    Stop it. Networks use an outdated logo of my team all the time and nobody “apologizes” for it. Graphics departments do stupid things all the time. Acknowledge it and move on. No lame apologies necessary.

  51. janneywheels says: Oct 19, 2016 11:48 PM

    what do you have in an AP/Asiata blend?

  52. kolbydoerge says: Oct 20, 2016 12:05 AM

    CFL right?

  53. youbettercallsaul says: Oct 20, 2016 12:51 AM

    @ TomsulasMustache says:
    Oct 19, 2016 7:44 PM

    I think Fox should do this every week. I’d like to see Belichick’s head on Rex’s body. It could be a new pregame segment

    I was thinking Joe Buck’s head swapped out with Rex’s body would be more apropos.

  54. Lemmy Aksyadis says: Oct 20, 2016 5:30 AM

    paulg44 says:
    Oct 19, 2016 6:11 PM

    While we’re at it, I’m still waiting for FOX’s apology for such uninspiring golf coverage. Somebody please bring the U.S. Open back to NBC. PLEASE

    watching golf is the same or without sound.

    hit the ball, find the ball, repeat.

  55. bnwpnw says: Oct 20, 2016 5:47 AM

    Fox has been phoning in their NFL coverage for years now. I’m surprised it wasn’t a sock puppet.

  56. screamingyellowzonkers says: Oct 20, 2016 6:22 AM

    Come on folks. It’s not about being so PC that you must apologize.

    It’s about doing something so obviously unprofessional that they thought nobody would notice their sloppy work. It’s like hiring a plumber who used duct tape to fix your pipe.

    BTW…’s hilarious. Our feelings aren’t hurt.

  57. TylerHills says: Oct 20, 2016 8:41 AM

    It’s common in the graphic design field to use PHO (place holder only) image or text. This is a natural consequence when you don’t double and triple check all your work. Easily an honest mistake, but one that should have been avoided.

  58. factschecker says: Oct 20, 2016 8:58 AM

    Half assed millennials.

    “Who cares? Nobody will notice anyway.”
    (while staring at their phone.)

  59. realityonetwo says: Oct 20, 2016 9:05 AM

    Gawd, how damn lazy can you be? Can’t even request a photo of Bradford in a Vikings uniform from the Vikings’ PR people?

  60. aj66shanghai says: Oct 20, 2016 1:58 PM

    The faux outrage is always from the red end of the spectrum. Appalling that people are claiming otherwise here. Same people that will talk your ear off about Benghazi and the 4 Americans but don’t seem so upset about the actual Commander in Chief who let 3000 people die on September 11th 2001.

    Or all the American lives lost due to lies about WMDs and phantom ‘yellow cake’.

    And when your tangerine hero loses by 250 electoral votes, that will be liberals fault too. Not just, you know, how most Americans feel, liberal or otherwise

  61. katientony says: Oct 21, 2016 11:09 AM

    Why is everybody always apologizing in this world? Why do we even give a damn about this?? Ugh.

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