One aspirin may be good, but the whole bottle isn’t.
As the NFL tries to resolve the headache (see what I did there?) arising from reduced TV ratings, the NFL is considering the elimination of the early-morning TV window arising from games played in England, according to Adam Schefter of ESPN.
The NFL has been playing the England games at 9:30 a.m. ET, creating a 14-hour, four-in-a-row experience. The league is realizing they may be saturating Sundays with too much football, which would result in the England games being moved to 1:00 p.m. ET.
It would be a significant concession, given that the league likes having the ability to televise live games during prime time in Asia; the 9:30 a.m. ET start allows them to do it. But many believe the NFL has become too accessible; scarcity could be the key toward pumping up interest.
Here’s who won’t be complaining if the 9:30 a.m. ET game goes the way of the worm that encounters the early bird: the networks that televise Sunday pregame shows.