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McVay: Rams will be “built on character”

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The Jeff Fisher Rams periodically drew criticism for chippy play that often crossed the line. The Sean McVay Rams apparently won’t be that way,

“[W]e’re going to be a team that’s built on character,” McVay told reporters on Friday. “We feel that true leadership is about building and developing relationships that are going to help us create a unified vision that’s sustainable over time.  Our character will be the foundation and it will be the glue that holds us together as an organization. We’re going to be committed to our process and we’re going to be committed to a standard of performance. And those things are going to be focused on – daily improvement and daily excellence. That’s what’s going to help guide us on our journey to try to achieve a world championship and bring it to this great City of Los Angeles. . . . .

“[W]hat does a Ram look like, what do we want our tape to look like? A Ram, for us, they’re going to be mentally and physically tough players that are smart and love to compete. And our tape is our resume and we know that. But, in order to be able to put out that product that our fans deserve, that we want to see that’s going to give us a chance to compete and win games week-in and week-out, we’ve got to be committed to that process and that standard of performance. And that’s something that we will be doing.”

Those comments imply plenty about the status of the Rams organization before McVay’s arrival. These comments do even more of the same.

“[W]e know that before we can become a consistent winner, we have to act like winners – and that starts with implementing a culture,” McCoy said. “So we want to set a culture, maintain a culture and then that’s going to allow us to achieve that sustained success. The similarities in what we believed we needed to implement in this organization — creating a culture of we, not me — are the things that really excited me about the opportunity to work with [COO] Kevin [Demoff] and [G.M.] Les [Snead].”

Those comments imply that the culture previously was one of me, not we, and that the players aren’t acting like winners or otherwise demonstrating character. Which surely had to make things a little awkward for Snead, since he had a direct and significant role in creating the culture that McVay is determined to change.

Snead’s presence at the press conference in front-and-center capacity, including having a hand on the jersey with McVay’s name on it for the photo op, would tend to suggest that Snead’s status may not be as tenuous as previously believed. McVay’s comments, however, subtly but clearly suggest that the person who set the table for Fisher may not be setting the table for McVay.

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28 Responses to “McVay: Rams will be “built on character””
  1. tokyosandblaster says: Jan 14, 2017 9:56 AM

    That alone will differentiate them from other perennial disappointments such as the browns and –worse– the Vikings.


  2. realtruthteller100 says: Jan 14, 2017 10:00 AM

    lets just hope he doesnt start practice off with oklahoma drills. no offence.

  3. TheDPR says: Jan 14, 2017 10:08 AM

    Am I getting older or are coaches getting younger? Either way I wish McVay luck.

  4. logicalvoicesays says: Jan 14, 2017 10:12 AM

    He got dressed all by himself this morning.

  5. greg3117 says: Jan 14, 2017 10:16 AM

    “[W]e know that before we can become a consistent winner, we have to act like winners – and that starts with implementing a culture,” McCoy said.

    You mean McVay?

  6. alfredogarciashead says: Jan 14, 2017 10:21 AM

    Well he certainly couldn’t say they would be built around offensive talent.

  7. Florio Believer says: Jan 14, 2017 10:28 AM

    That’s very nice to say…but history tells us this Organization is a mess, and we’ll see the 1st time one of the Stars ends up in Jail what the response is….

  8. SouthStander says: Jan 14, 2017 10:28 AM

    Then the owner better sell the team – he has no character.

  9. JSpicoli says: Jan 14, 2017 10:32 AM

    They should go like Subaru and the “Built with love” mantra.

  10. stl45fan says: Jan 14, 2017 10:41 AM

    StanK the owner, Demoff & Snead have none so he won’t find any character there!

  11. pftrocks says: Jan 14, 2017 10:48 AM

    Good Luck correcting the “Make a splash” QB choice of Snead & Demoff, if you can’t make Goff a star, they will be gone as well as U!

  12. NFLexpert says: Jan 14, 2017 10:48 AM

    They’d better hope Goff isn’t a bust…

  13. mongo3401 says: Jan 14, 2017 10:50 AM

    Snead got that hair gel going

  14. fearsome4 says: Jan 14, 2017 10:55 AM

    Having my morning coffee and just soaking up the wisdom so intricately woven into the comments here. Can’t believe this site is free.

  15. cardinealsfan20 says: Jan 14, 2017 11:09 AM

    Snead has been caught in the classic middle management quarmire between Demoff and Fisher. It’s impossible to assign total responsibility to Snead for not getting more from the draft, no one knows for sure how much Fisher and Demoff influenced the selections. Perhaps McVay will help empower Snead to perform his function as Snead deems necessary.

  16. tomtravis76 says: Jan 14, 2017 11:24 AM

    30 year old Hc of one of the LA NFL teams…sure hope he is single as the the buffet is open in Hollywood.

  17. motleytrap says: Jan 14, 2017 11:34 AM

    Wade Phillips isn’t Gregg Williams, I’ll say that.

  18. mactimo says: Jan 14, 2017 11:53 AM

    The Rams are lucky, young coach, qb of the future (potentially) on the roster, RB on the roster, defensive talent. Draft O line O line and O line. Protect your investment and see it grow in 2 years

  19. kingpel says: Jan 14, 2017 11:55 AM

    Hopefully this isn’t Steve Spagnuolo’s “The Four Pillars” all over again. God this team has sucked for a long time. It seemed like Fisher had them ready to turn the corner but he didn’t have the balls to instill any discipline into this current squad. But I guess if the coach is going to make the same mistakes over and over, why are we shocked that the players do the same.

  20. Ferdinand says: Jan 14, 2017 12:00 PM

    Uh huh. Sure. We’ll see what kind of character the organization and YOU have when one of your stars/above average players gets arrested for something. Exactly what kind of character.

  21. tylawspick6 says: Jan 14, 2017 12:29 PM

    what a tool

    he thinks he is his grandfather

    he is clearly not qualified

    a millennial at 30 coaching other millennials?


    expect failure in la

  22. Frazier28/7 says: Jan 14, 2017 12:47 PM

    yeah, we almost went 0-16 after starting 5-0. idiot.

  23. scoreatwill says: Jan 14, 2017 12:53 PM

    So help me understand how you are going to instill character in your players when Kroenke and Demhof have none?

    This is not going to end well for McVey!

  24. orivar says: Jan 14, 2017 1:27 PM

    He forgot who the owner was. Reid couldn’t overshadow the blight known as Lurie

  25. donbat67 says: Jan 14, 2017 1:52 PM

    Looney Tunes Characters maybe

  26. SouthStander says: Jan 14, 2017 1:55 PM

    tylawspick6 says:
    Jan 14, 2017 12:29 PM
    what a tool
    Good self-reflection!

  27. tonebones says: Jan 14, 2017 3:13 PM

    I think some people are creatively reading between the lines here. McVay wasn’t saying anything negative about Snead or anyone else in the organization. McVay is way, way too classy of a young man to go on the attack through the media in his first presser. It was a speech that was given by a very confident new coach. If McVay has a message for Snead, it will be done in private. I know that sounds boring, and I’m not competing with other media outlets/tabloids, so I can say the truth.

  28. kingpel says: Jan 14, 2017 3:27 PM

    Start with getting rid of those horrendous collars and going back to a traditional look. Your tradition in LA is the one thing you can’t F up as hard as you are trying.

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