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Packers-Cowboys draws highest divisional round rating in 20 years

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Sunday afternoon’s Packers-Cowboys game has done blockbuster TV ratings for the NFL on FOX.

Packers-Cowboys drew a 28.2 overnight rating, which is the highest rating for a divisional playoff game in 20 years.

The combination of two popular teams and a great game that was decided as time expired gave the NFL an absolutely phenomenal rating — the kind of rating that can be topped only by the conference championship games and the Super Bowls. Other sports simply can’t draw those kinds of ratings, even for the biggest and best games. For context, Game 7 of the 2016 World Series drew a 25.2 overnight rating, while Game 7 of the 2016 NBA Finals drew an 18.9 overnight rating.

That’s very good news from the NFL, which spent much of the 2016 season mired in low television ratings. Those ratings began to rebound after the election, and the playoffs have been particularly strong.

From a ratings standpoint, the Cowboys losing is not great news for the NFL and FOX, as the Cowboys are the league’s biggest television draw. But Packers-Falcons and Steelers-Patriots are both attractive matchups as well, and the league should expect strong ratings for the conference championship games and the Super Bowl.

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62 Responses to “Packers-Cowboys draws highest divisional round rating in 20 years”
  1. cafetero1075 says: Jan 16, 2017 10:13 AM

    And it was one of the best games in 20 years.

  2. imsomeguy says: Jan 16, 2017 10:14 AM

    Goodbye Cowboys, goodbye ratings…

  3. packfntk says: Jan 16, 2017 10:16 AM

    It was an epic match with two very popular teams. Awesome to see that it did well.

    Sunday in ATL should be another great one!

  4. whatjusthapped says: Jan 16, 2017 10:17 AM

    Now that all the National Anthem kneelers are sitting at home, the ratings will come back.

  5. avpackfan says: Jan 16, 2017 10:18 AM

    One of best Packers/Cowboys games I have ever seen, and I’ve been watching these two go at it for years!

  6. nyneal says: Jan 16, 2017 10:20 AM

    Of course it would have great ratings. After all, the game featured America’s Team!
    And the Cowboys played, too.

  7. riraider says: Jan 16, 2017 10:26 AM

    I wonder what the ratings were in Vikings Country?

  8. jag1959 says: Jan 16, 2017 10:27 AM

    cafetero1075 says:
    Jan 16, 2017 10:13 AM
    And it was one of the best games in 20 years.
    ________________

    Definitely one of the best last 5 minutes…and the right ending

  9. v2787 says: Jan 16, 2017 10:28 AM

    That was a great game. I was rooting for Dallas, but it was an awesome contest nevertheless. It’s a shame someone had to lose that one.

  10. haughville says: Jan 16, 2017 10:29 AM

    The blatant holding that the Cowboys got away with might suggest the NFL knew the ratings factor? Hmmm….

  11. r502 says: Jan 16, 2017 10:35 AM

    The fact that the tv ratings will necessarily suffer because the Cowboys lost should give fans pause; tv ratings are now far more important than the integrity of the competition.
    When the league desires revenue generating results first and foremost, the temptation to make sure these things occur become far more likely.
    I hear more about the tv ratings now than I do the assurance from the league mouthpieces that the perception of the consumer as to the absolute integrity of the result is the most important thing.

  12. twoteamsforlosangeles says: Jan 16, 2017 10:37 AM

    Fox must be doing backflips after this game. At least CBS gets a nice consolation prize next week with Steelers and Patriots.

  13. tigerlilac says: Jan 16, 2017 10:38 AM

    In the last three years the Packers have dealt the Cowboys heartbreaking losses in Dallas’ two playoff appearances. Jerry Jones sells the future better than a mega church pastor. Then again, Jones and the pastor both have devout followers that believe salvation follows hardship and they both rake in the money.

  14. beedubyatoo says: Jan 16, 2017 10:40 AM

    avpackfan says:
    Jan 16, 2017 10:18 AM
    One of best Packers/Cowboys games I have ever seen, and I’ve been watching these two go at it for years
    —————————–
    You must be a young Pack Fan. The best game these 2 teams ever played was in GB on 12/31/67, the famous Ice Bowl. I know that at least 10 million people will say the same thing, but I was in attendance at that game.

  15. whatjusthapped says: Jan 16, 2017 10:40 AM

    riraider says:

    I wonder what the ratings were in Vikings Country?
    ===================================
    Higher than you think, it’s true that they are not used to professional football but they constantly commenting on Packer articles so they must be watching.

  16. factschecker says: Jan 16, 2017 10:43 AM

    There is an APB out on Clay Mathews jock. It was last seen laying on the turf of AT&T stadium in an attempt to tackle a “spinning Zeek.” Any information on it’s current whereabouts can be sent to the field offices set up in the greater Atlanta area.

  17. Youknowimright says: Jan 16, 2017 10:44 AM

    That game was the equivalent of Russel Wilson losing to Atlanta in his first playoff game. This will spring board Dallas to multiple sb wins in the next four yrs. Disappointing loss but they are two or three fa/ draft pieces on def away from being dynastic. No surprise when Claiborne went down the def got better. He was not ready to be in there. and they played the completion to cook at the end like time was going to expire. You cannot rush three in that situation. Marinelli and garret responsible for that loss yesterday.

  18. teal379 says: Jan 16, 2017 10:46 AM

    I believe Rodgers did something Favre never did – win in Dallas in the playoffs. A lot of eyes were checking that out.

    A few years back – 2011 or 2012 – Packer games were 7 of the top 10 rated TV shows for the year. Not sports contests – ALL TV shows across the spectrum.

    It’s less about being the Cowboys or even the Packers – it’s more about teams with a good national following playing well and in meaningful games.

  19. jdillydawg says: Jan 16, 2017 10:52 AM

    I watched that game. The only commercial I remember is the one where Rodgers’ house burns down.

    Great commercial for the fire department!

  20. bannedfromchoirpractice says: Jan 16, 2017 10:52 AM

    Does this mean all the people who were “done with the NFL forever — never going to watch another game” were just kidding? Those drama queens always make me laugh.

  21. mazenblue says: Jan 16, 2017 10:53 AM

    Would a real leader ditch their family over fame????

    “the feud began a “few months” after Aaron Rodgers started dating actress Olivia Munn in 2014. The football player has not spoken to his parents or two brothers since.”

  22. jsrdc says: Jan 16, 2017 10:54 AM

    @ haughville,

    There were blaant no-calls for both teams. Witten was mauled 2 plays in a row and no flags flew. Had the flag cortectly been thrown, it would have been 1st and goal at the 1 yard line. Instead, the Cowboys had to settle for a field goal.

    Both teams deserved a lot better officiating. No excuses, as it was a great game, and the Packers were just able to hold iff the Cowboys. Had it gone into OT, whoever had the ball first likely would have won it.

  23. bspurloc says: Jan 16, 2017 10:57 AM

    .

    Yeah cuz the Giants that had absolutely no chances to beat the Pats 18-0 wasn’t even close, huh.
    and then the Giants doing it again 4 years later.
    noboday cares about the cowgirls, bra

    ———————
    cafetero1075 says:
    Jan 16, 2017 10:13 AM

    And it was one of the best games in 20 years.

  24. thermalito says: Jan 16, 2017 10:57 AM

    Looks like people are beginning to forget about Colon Krapperscum and his vile protest.

  25. cowboyfan45 says: Jan 16, 2017 10:59 AM

    “America’s Team” and ratings, that’s why the Cowboys have that name plate…no other team can draw the ratings the Cowboys do

  26. sillybillywillyrillyinphilly says: Jan 16, 2017 11:00 AM

    I hate that the Pack won, but it was a great game.

    Not the blowout by the Packers that I expected, but the better team still won, and deservedly so.

    Hoping to see a Rodgers-Brady SB with Brady winning again!

  27. gauchosporlife says: Jan 16, 2017 11:07 AM

    Cowboys might not make it far in the playoffs, but they make it into most of the NFL watching households, which makes them the undisputed America’s Team.

  28. 345snarkavenue says: Jan 16, 2017 11:10 AM

    it’s the playoffs….I would have watched no matter which teams were in it.

  29. JSpicoli says: Jan 16, 2017 11:12 AM

    The ratings for 2016/2017 NFL all season was down across all demo’s and all regions.

    The article is out there if you want to find it.

  30. brettfavreisapacker4ever says: Jan 16, 2017 11:13 AM

    I can only hope our Viking fan friends to the west will be pulling for the Packers to take it ALL – ALL THE WAY TO HOUSTON BABY !!!!!!!!!! Make the NFC North proud !

  31. codythao35 says: Jan 16, 2017 11:19 AM

    Nope, Packers will lose at Atlanta. #1 offense will torch those busted Packers secondary all day. They got exposed by the rookie qb, Dak.

  32. cowpiesnotcowboys says: Jan 16, 2017 11:20 AM

    gauchosporlife says:
    Jan 16, 2017 11:07 AM
    Cowboys might not make it far in the playoffs, but they make it into most of the NFL watching households, which makes them the undisputed America’s Team.

    =========================================

    Ratings are high for the Cowpies not because of any “America’s Team” BS but because how fun it is to watch them lose, especially in the playoffs!

  33. codythao35 says: Jan 16, 2017 11:21 AM

    I bet my money on Atlanta winning already, and they will.

  34. hyprcaffeinated says: Jan 16, 2017 11:25 AM

    TV ratings were high because everyone enjoys #CowboysEliminationDay that national day of celebration when Dallas and its fans evaporate from the national scene until the next September.

    The power surge you noted is the Cowboys excuse machine springing to life. Cue reasons for 2016 Dallas loss and 2017 domination in 3-2-1…

  35. 72DolphinsStillUnmatched says: Jan 16, 2017 11:31 AM

    Anyone seen Jerrah yet? 🙂

  36. nyneal says: Jan 16, 2017 11:33 AM

    Of course the ratings were high. The game featured “America’s Team”!

    The Cowboys played, too.

  37. mmack66 says: Jan 16, 2017 11:49 AM

    mazenblue says:
    Jan 16, 2017 10:53 AM

    Would a real leader ditch their family over fame????

    “the feud began a “few months” after Aaron Rodgers started dating actress Olivia Munn in 2014. The football player has not spoken to his parents or two brothers since.”
    ———————-

    More than a few guys might choose Olivia Munn over their family.

    Rodgers is already pretty famous.

  38. goldtooth80 says: Jan 16, 2017 11:51 AM

    Tony Romo went to Cabo during the bye week. It’s his fault.

    *Sigh

  39. webofbelief says: Jan 16, 2017 11:52 AM

    It was an entertaining game involving two closely matched, exciting and competitive teams. Green Bay and Dallas represented the NFL very well in this game, and my opinion of the Cowboys has gone up.

  40. pkrlvr says: Jan 16, 2017 12:01 PM

    I’d trade my family for just a night with Olivia Munn!

    Why do MN fans care anyway? It’s OK to get behind a child abuser but shame and disgrace on Rodgers? Grasping at straws they are.

  41. mazenblue says: Jan 16, 2017 12:20 PM

    Aaron Rodgers has no reason to feud with his parents. They attended his games. Regularly visited him. Then all of a sudden stone wall. If you become rich and famous you can take care of your family AND be rich and famous. The guy is full of himself just like almost every single Pack fan. Its only fitting. Who turns their back on their parents??? Only packers fans think thats ok lol because Aaron is their hero. Talk about having blinders on. Adrian Peterson should be banned from the league. Aaron shouldnt, but his leadership qualities are not what you think. More on the coward side. But Pack fans dont see it that way 😉

  42. liftheavyorliftheavy says: Jan 16, 2017 12:25 PM

    Helluva game.

    The rookies [who according to many would flop on the big stage] shone bright and Rodgers, well … Rodgers.

    Helluva game!

  43. mccarthyisamoron says: Jan 16, 2017 12:31 PM

    I would think the Seahawks departure is a bigger ratings drop than Packers over Cowboys.

  44. skittlesareyum says: Jan 16, 2017 12:51 PM

    codythao35 says:
    Jan 16, 2017 11:19 AM
    Nope, Packers will lose at Atlanta. #1 offense will torch those busted Packers secondary all day. They got exposed by the rookie qb, Dak.

    —————–

    To be “exposed”, wouldn’t it have to be a surprise that you performed poorly? No one expects the GB defense to do wonders; if they win it’s because of Rodgers and his ability to make anyone look like the Packer’s defense.

  45. shaggytoodle says: Jan 16, 2017 1:21 PM

    codythao35 says:
    Jan 16, 2017 11:19 AM
    Nope, Packers will lose at Atlanta. #1 offense will torch those busted Packers secondary all day. They got exposed by the rookie qb, Dak.

    —————–
    Pacer will lose to the great Giants defense and carve up secondary, Packers will get steamrolled by the 1 seed Cowboys and their great offense. Now they are losing to Atl. Just enjoy the ride man, you spend too mu,h time being salty instrad of appreciating one of the best ever to play.

  46. cardinealsfan20 says: Jan 16, 2017 1:33 PM

    “Does this mean that all the people who were “Done with the NFL forever – never going to watch another game” were just kidding?”

    Unfortunately no, it means they are just morons. They are not smart enough to kid.

  47. fngs1 says: Jan 16, 2017 1:54 PM

    codythao35 says:
    Jan 16, 2017 11:21 AM
    I bet my money on Atlanta winning already, and they will.
    ————————————————————

    Didn’t you say that about your Viking Team?

  48. cb2gbequalssb says: Jan 16, 2017 1:54 PM

    codythao35 says:
    Jan 16, 2017 11:19 AM

    Nope, Packers will lose at Atlanta. #1 offense will torch those busted Packers secondary all day. They got exposed by the rookie qb, Dak.

    Lol, they’ve been exposed all year nothing new there yet their one win away from the Super Bowl. hah

  49. varangia says: Jan 16, 2017 1:56 PM

    mazenblue says:
    Jan 16, 2017 10:53 AM
    Would a real leader ditch their family over fame????
    ————————————————–

    Your family shouldn’t be a burden and create fake drama. Anyway, the Bible says to cleave unto your new woman or wife, and that takes precedence over meddling family members.

  50. 1captain1 says: Jan 16, 2017 2:05 PM

    Ha ha ha and all those standing fools on here said the NFL was dead in the ratings. HILARIOUS.

  51. theimmaculatedeception says: Jan 16, 2017 2:21 PM

    It should have! It was the marquee, most delicious matchup we have had in a while. Two legendary NFL franchises on the Sunday stage. If the NFL product was consistently good like this, the ratings wouldn’t be a problem.

    The suits and the schedulers need to TRY HARDER! Give your devoted, consistently taken-for-granted fan base some marquee weekly matchups.

    Maybe they should announce the season’s first 8 games in April like always, then, based on performance, announce the second half of the season matchups in week 7 based on the juiciest matchups

  52. thermanmerman99 says: Jan 16, 2017 2:53 PM

    So where are the whiny buffoons and their “Mark Cuban was right” garbage pail statement now?

  53. aarons444 says: Jan 16, 2017 2:54 PM

    Would a real leader ditch their family over fame????
    ===

    Probably the same guy who criticized Tony Romo for hanging out at the beach with Jessica Simpson.

    You WISH you had those choices to make in YOUR life.

  54. aarons444 says: Jan 16, 2017 2:57 PM

    Props to the Cowboys crowd yesterday!

    I didn’t see many cheeseheads at Jerrah World.

    .. hold your head up guys! You’re setup for sustained success better than any other NFC team!

  55. timswog says: Jan 16, 2017 3:13 PM

    i’m glad so many cowboy fans got to watch their team deliver the annual playoff flop. …one and done cowboys.

  56. shaggytoodle says: Jan 16, 2017 3:34 PM

    Packer fans care how you preform on the football field.

    They aren’t worrying about who you date, whom you may or may not get along with. Mostly because it’s none of their business.

  57. varangia says: Jan 16, 2017 4:31 PM

    1captain1 says:
    Jan 16, 2017 2:05 PM
    Ha ha ha and all those standing fools on here said the NFL was dead in the ratings. HILARIOUS.
    ———————————–

    Actually, the minor boycotting had a great effect. The NFL has decided to cut down on commercials and make other changes. Sometimes you have to challenge the establishment to get some reform.

  58. cheeseisfattening says: Jan 16, 2017 7:21 PM

    “the feud began a “few months” after Aaron Rodgers started dating actress Olivia Munn in 2014. The football player has not spoken to his parents or two brothers since.”
    ———————–
    That is not accurate. It was Rodgers’ family who stopped talking to him after he cruelly dumped Kevin Lanflisi in 2014.

  59. zinjaboy says: Jan 16, 2017 7:52 PM

    codythao35 says:
    Jan 16, 2017 11:21 AM
    I bet my money on Atlanta winning already, and they will

    *******************************

    Good, cuz you’ve got a LOT of financial ground to make up – dude you are in a serious hole after the Giants and Cowboys games. Packers just keep taking your lunch money.

  60. txmidnite says: Jan 16, 2017 10:54 PM

    codythao35 says:
    Jan 16, 2017 11:19 AM

    Nope, Packers will lose at Atlanta. #1 offense will torch those busted Packers secondary all day. They got exposed by the rookie qb, Dak.
    ………………………………………………………….

    Got exposed? Dak has been spectacular all season. Have you been under a rock the last 5 months? Two heavyweights slugged it out in a match that went to the final second. Across the board it was predicted to be a close game. And it lived up to the billing. You best hope Atlanta, as good as their season has been, can live up to the billing.

  61. swyve says: Jan 17, 2017 10:39 PM

    …now if the NFL could only find a competent officiating crew not afraid to throw deserved flags against the Packers while playing against the Cowboys.

    It’s difficult to defeat Aaron (love that hold/tackle on David Irving during my amazing pass) Rodgers and the zebra crew simultaneously.

  62. zinjaboy says: Jan 18, 2017 2:44 PM

    It’s difficult to defeat Aaron (love that hold/tackle on David Irving during my amazing pass) Rodgers and the zebra crew simultaneously.
    *******************************

    i know right? they missed sooo many calls – like those 2 flagrant holds on adams – his jersey practically got ripped off!! jeesh …

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