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Source: Facebook encouraged Antonio Brown to do locker-room live broadcast

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Steelers receiver Antonio Brown’s ill-advised decision to broadcast live from the post-game locker room in Kansas City can no longer be chalked up to an exercise of unbridled enthusiasm.

Per a league source, Facebook actually encouraged Brown to engage in a Facebook Live session from the locker room after the game.

A Facebook spokesperson declined comment on the situation. One other source, speaking on condition of anonymity, admitted that there has been contact between Facebook and Brown but insisted that Brown was not directed to broadcast live from the locker room.

Of course, this doesn’t eliminate the reality that one or more Facebook representatives may have thrown out ideas for ways to generate more interest and bigger audiences for Brown’s Facebook Live broadcasts. Coupled with the report from NFL Media that Brown has a six-figure deal with Facebook, it would hardly be a surprise to learn that Facebook has tried to steer Brown toward strategies for using Facebook Live that would have maximum impact.

It provides another layer to Brown’s blatant violation of the league’s social-media policy, and it pulls a corporate behemoth into the middle of the potential violation of the league’s broadcast deals by infringing on the exclusive rights of the networks to broadcast locker-room video and audio.

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63 Responses to “Source: Facebook encouraged Antonio Brown to do locker-room live broadcast”
  1. infectorman says: Jan 22, 2017 10:21 AM

    It’s called being an adult and using good judgement, Antonio.
    Learn it, child!

  2. TB12RALLYCRY says: Jan 22, 2017 10:23 AM

    Hes ultimately responsible for it and no one else……..lets move on from this topic…….its over

  3. steelpenguin6687 says: Jan 22, 2017 10:24 AM

    Well, how does this change anything? At the end of the day, he broke the rules, the reason is irrelevant. He will be hit in the wallet.. End of story.

  4. pauldeba says: Jan 22, 2017 10:24 AM

    Facebook can get charged with a crime if they conspired, like the Playboy playmate that violated the rights of the woman in locker room at the gym in LA

  5. tomtravis76 says: Jan 22, 2017 10:27 AM

    Doubt the NFL is going to go after Facebook by creating even more of a dislike for the perceived greedy league & owners. It will be handled behind closed doors…at least it should.

  6. SteelersStairwayToSeven says: Jan 22, 2017 10:27 AM

    A great day in Steelers history is upon us!
    Steelers 28
    Patriots 13

  7. mjsully123 says: Jan 22, 2017 10:30 AM

    If he was paid to break the rules, he should be severely fined and or suspended

  8. margoadams says: Jan 22, 2017 10:33 AM

    Source: Tomlin ill prepared for dopes in his locker room and opponents on the field.

  9. neelymessier says: Jan 22, 2017 10:40 AM

    Brown is the employee who broke the rules. Let’s move on. Should be a great game today.

  10. 3yardsndust says: Jan 22, 2017 10:42 AM

    The Steelers are going to pull off the upset today. Bank on it.

  11. Hawknballs says: Jan 22, 2017 10:43 AM

    If facebook told you to live broadcast jumping off a bridge, would you do that too? Huh? Would you?

  12. steel420 says: Jan 22, 2017 10:52 AM

    Well he’s done the locker-room broadcasts a number of times, and no one ever had an issue with it, until he recorded Tomlin and Ben addressing the team. So, what is the real issue? The broadcasts, or the timing of them?

  13. leftlaneisforpassingonly says: Jan 22, 2017 10:54 AM

    Sounds like he’ll make more money for doing than he will be fined. Sound financial decision. Mostly good PR move for Facebook. Really at this point nobody is hurt other than Tomlin and even he comes out looking OK since he jumped ahead of it.

  14. maust1013 says: Jan 22, 2017 10:56 AM

    In somewhat related news there’s championship games being played today

  15. mazenblue says: Jan 22, 2017 10:56 AM

    And he just couldn’t resist. Immaturity is hard to overcome for some people.

  16. qbarrel says: Jan 22, 2017 11:03 AM

    I think we can all agree that he just isn’t very bright. It’s a good thing (for him) that he can play football.

  17. knowspinzone says: Jan 22, 2017 11:03 AM

    Antonio should stream live when Malcolm Butler steps in front of him and intercepts Ben’s pass.

    That’ll get a lot of hits!

  18. tonebones says: Jan 22, 2017 11:08 AM

    What if Facebook tells Brown to intentionally drop every pass that’s thrown his way and fumble every punt return? Geez I guess Facebook knew who they were dealing with. Maybe they should keep Wunderlick scores private.

  19. celticsforever says: Jan 22, 2017 11:09 AM

    He will have loads of free time after today without the nfl media policies restricting his fb usage.

    In a game not as close as the score……
    NE 31
    Pitt 24

  20. elitekane says: Jan 22, 2017 11:10 AM

    No Excuses!

  21. harrisonhits2 says: Jan 22, 2017 11:10 AM

    “So, what is the real issue? The broadcasts, or the timing of them?”

    Both. The league prohibits players from doing that type of broadcast within a certain timeframe of the game ending IIRC.

    From a team standpoint it was the timing at the very least, ignoring the coach during a post game speech that included instructions to be cool on social media.

    That said it should not be a national crisis. A young player got carried away. Many of these guys do immature things. This doesn’t rank very high on the scale.

  22. mightymightylafootball says: Jan 22, 2017 11:11 AM

    Ooohhh…so it’s Facebook’s fault, eh?

    Gotchya.

  23. sixpackgroin says: Jan 22, 2017 11:21 AM

    Seriously, can we stop all the nonsense and blame this on Goodell somehow?

  24. exinsidetrader says: Jan 22, 2017 11:26 AM

    Facebook is cancer.
    If you are still on it you are a lame loser.

  25. rufustfirefly1303 says: Jan 22, 2017 11:31 AM

    1st and 4th, cmon rodger

  26. Bizzareslantpass says: Jan 22, 2017 11:35 AM

    That whole “broadcast” was weird. I get that A.B. is a handsome dude and all, but he looked really foolish staring at a screen of his face for 20 min. Seemed narcissistic, and immature.

  27. prideof10000lakes says: Jan 22, 2017 11:39 AM

    If the league operated on an unbiased level, the punishment should be no less than a lost first round draft pick.

    This puts the integrity of the entire game in question much more than a slightly deflated football or wearing the wrong color cleats.

  28. jmc8888 says: Jan 22, 2017 11:40 AM

    Facebook; completely useless, arbiter of fake news, censor, double standards, data collection, ruining lives/marriages, harming productivity, encouraging narcissism, while giving normal people depression because it convinces them they aren’t living like the top .01 percent and thus something must be wrong with their non-Kardashian life.

    Yeah remember when it was a college student only site meant to network and encourage productivity? Yeah rofl.

    Then it turned into myspace but 1000x worse. Why? Wall Street decided to make it so, they said jump, and their little fascist sellout Suckerberg said ‘how high’.

    So yeah, not surprised at all with their ‘manufactured’ event. Just remember what they do the next time they try to convince you what is new and what is fake news.

  29. bullcharger says: Jan 22, 2017 11:46 AM

    exinsidetrader says:
    Jan 22, 2017 11:26 AM
    Facebook is cancer.
    If you are still on it you are a lame loser.

    ————–

    if you count all the Facebook users and all the Instagram users (owned by Facebook) that is a lot of lame losers. 2 Billion users monthly.

  30. bullcharger says: Jan 22, 2017 11:50 AM

    Brown just decided that getting in trouble would be worth it. Selfish move.

  31. tylawspick6 says: Jan 22, 2017 11:50 AM

    even more embarrassing!

    lol!

  32. Nofoolnodrool says: Jan 22, 2017 11:59 AM

    infectorman | Jan 22, 2017, 10:21 AM EST

    It’s called being an adult and using good judgement, Antonio.
    Learn it, child!

    Now that’s funny you are schooling Antonio, but approve of the action of a moron pulling a fire alarm…..messed priorities…?

  33. sixpackgroin says: Jan 22, 2017 12:04 PM

    Brown is a social media tool. Social Media: the addictive self obsession of personal image.

  34. harrisonhits2 says: Jan 22, 2017 12:08 PM

    “Facebook; completely useless, arbiter of fake news, censor, double standards, data collection, ruining lives/marriages, harming productivity, encouraging narcissism, while giving normal people depression because it convinces them they aren’t living like the top .01 percent and thus something must be wrong with their non-Kardashian life.”

    You forgot also tracking everything you do on the internet for 6 months if you look at even a single FB page whether or not you are a FB member.

    I don’t use it just for that alone, and make sure the rare times I immediately delete their cookies so they can’t track me. And I say cookies because if you delete the first one about 5 seconds later a cached cookie will pop right back up and you have to delete than one too the slimy buggers.

  35. breadmeatcheese says: Jan 22, 2017 12:12 PM

    if i was recorded at work, and then my employer sold the recording, i would want a piece; actors would get a piece;

    maybe it is time players are treated more like entainers are, and they get a piece of the television revenue on top of their on field compensation.

    they get paid a lot, but that money is for the severe health risks of playing is it not?

    how about a chunk of tv money for the players, or maybe more of them will sign deals with social networks.

    if the nfl gets too excessive with fines, then maybe labor laws come into play?

  36. streetyson says: Jan 22, 2017 12:17 PM

    When Facebook asked me to do a quiz on cats once, there was none of this outcry from the media, but maybe it was because I turned them down? Still, the principle’s the same.

  37. tajuara says: Jan 22, 2017 12:22 PM

    Facebook and the NFL, two of the most evil organizations in the world. Sometimes the jokes write by themselves.

  38. yankeemofo says: Jan 22, 2017 12:25 PM

    Why isn’t this being blown out of proprtion like allegedly kinda knowing about footballs that may or may not have been deflated?

    Rhetorical.

  39. ratsfoiledagain says: Jan 22, 2017 12:30 PM

    tomtravis76 says:
    Jan 22, 2017 10:27 AM
    Doubt the NFL is going to go after Facebook by creating even more of a dislike for the perceived greedy league & owners. It will be handled behind closed doors…at least it should.
    *****
    Yet no mention of the monetary greed by Facebook as well in goading Brown to do what he did? All corporations and/or businesses are greedy.

  40. gizzmonic says: Jan 22, 2017 12:31 PM

    fine him twice his deal with facebook for starters

  41. bencoates57 says: Jan 22, 2017 12:39 PM

    This is awesome. If the Patriots win, which would naturally make me happy, I’d have the added pleasure of being able to blame one of the most evil organizations in history for the loss.

  42. breadmeatcheese says: Jan 22, 2017 12:43 PM

    or give players a fair piece of tv revenue…

  43. somanywins says: Jan 22, 2017 12:45 PM

    The NFL could not be more pleased by this.
    The networks could not be more upset.

  44. bubbahotepp says: Jan 22, 2017 12:50 PM

    Sold them out for 30 pieces of silver.

  45. ts1960 says: Jan 22, 2017 12:52 PM

    Ye ole “facebook made me do it” excuse. lol

  46. jamaltimore says: Jan 22, 2017 12:52 PM

    facebook is for old people and is worthless waste of time.

  47. imodan says: Jan 22, 2017 1:00 PM

    Hawknballs says:
    Jan 22, 2017 10:43 AM

    If facebook told you to live broadcast jumping off a bridge, would you do that too? Huh? Would you?
    ——————————————————
    I chuckled at this. Then I thought to myself are they going to pay me 6 figures to jump? To millionaires and billionaires that’s chump change but to a working person fighting to stay ahead, GERONIMO!

  48. Shinnbone says: Jan 22, 2017 1:00 PM

    Translation……It was all “Fakebook’s” fault we would never condemn a black man putting this video on his personal cell phone to fakebook live without being threatened.
    Sincerely,
    NFL

  49. babygaga19 says: Jan 22, 2017 1:00 PM

    Social Media: the addictive self obsession of personal image.

  50. draculalambert says: Jan 22, 2017 1:15 PM

    I hope goodwill can suspend that Facebook employee
    #hehaspower

  51. JSpicoli says: Jan 22, 2017 1:15 PM

    Get off the crap and get it out of the NFL. Ive had it wht instagram and faccebook. don’t want to punctuate or fix typos either.

  52. tootitan says: Jan 22, 2017 1:32 PM

    1) Brown’s live broadcast was only “ill-advised” if the person saying “ill-advised” is a member of the “The NFL is sacred, provides my income, and rules my life” club, which would appear to be the case here.

    Those of us who are just fans were highly entertained by the video and the “live” example of the reality that Tomlin (and most locker room people are highly profane and not always ethical. Further, we have no moral judgement against Brown for doing this.

    If the media were honestly doing their journalistic jobs rather than shilling for the league, we’d see a lot more of this, (and the broadcast teams would NOT refuse to display video of fans running onto the field etc.) which would give us a much more honest picture of the NFL and professional and college sports in general.

    2) Brown will most certainly be disciplined, and perhaps suspended by the league, but anyone who thinks he will be suspended before the end of the Steelers’ playoffs/Super Bowl run is being unrealistic. A suspension now would NOT be in the best interests of the league.

    And we all know that ultimately, the LEAGUE is all that matters – to the league and to the media.

  53. aliveguy24 says: Jan 22, 2017 1:37 PM

    Facebook is for morons .

  54. adrianbeatason says: Jan 22, 2017 1:54 PM

    Leave Antonio Brown alone. He has had a difficult life. He doesn’t need your crap. Don’t judge a man until you have driven a mile in his custom Rolls-Royce.

  55. kcflake says: Jan 22, 2017 2:10 PM

    So turd Facebook + immature antonio brown = lol embarrassment for PISSBURGH and brown.

  56. realtruthteller100 says: Jan 22, 2017 2:36 PM

    mark zuckerberg needs to be supsended from the nfl for life. bring down the hammer rog!

  57. gauchosporlife says: Jan 22, 2017 3:15 PM

    Glad to one of the few to have never used Facebook. Don’t want it, don’t need it.

  58. FinFan68 says: Jan 22, 2017 3:40 PM

    steelpenguin6687 says:
    Jan 22, 2017 10:24 AM
    Well, how does this change anything? At the end of the day, he broke the rules, the reason is irrelevant. He will be hit in the wallet.. End of story.
    ~~~~~~~~~~~
    The reason is not irrelevant. It actually makes his decision seem much worse. Rather than a weak moment (being generous) of immaturity and elation, it now seems the episode was planned in order to make a profit and promote his brand over the team. Much worse.

  59. steeelfann0155 says: Jan 22, 2017 3:40 PM

    No surprise at all. Look at what they’ve done with news suppression, , lies, fake news during election. Nothing surprises me

  60. Frum Slum says: Jan 22, 2017 4:07 PM

    Ooooooooooooh ok. So it’s FB’s fault now. Ok, got it!

  61. ballistictrajectory says: Jan 22, 2017 5:00 PM

    Next time I get stopped for speeding:

    Sorry officer but Faceplant made me do it. And, you can save lotsa money by switching to GEICO.

  62. jsgceg says: Jan 22, 2017 9:34 PM

    Typical Florio, King yinzer trying to defend his beloved Stillers. Pathetic. An absolute hack.

  63. iamedreed says: Jan 26, 2017 9:37 AM

    maybe it is time players are treated more like entainers are, and they get a piece of the television revenue on top of their on field compensation.

    ————————————————————-

    do you have any idea how the salary cap works? obviously not, because all revenue is included in the salary cap calculation to which the players receive half the total of

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