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Lions will unveil new uniforms in April

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The Nikefication of the NFL continues.

The Detroit Lions will be the latest team to change uniforms in the aftermath of Nike taking over the league’s apparel contract in 2012. The new digs will be unveiled before the draft.

“We worked very closely with the league and Nike in designing the uniforms and had several different options presented to us before we finally settled on the one that we’ll unveil on April 13,” team president Rod Wood said Thursday, via Dave Birkett of the Detroit Free Press. “And I think you’ll be pleased. I think the fans will be pleased.”

The revised uniform will include new home, road, alternate, and Color Rush ensembles. The team already has revealed a revised logo (the black border is now gray), and it has announced that the color black has been removed completely “from our brand identity.” The Lions adopted their existing uniform in 2009.

The team has said that the colors Honolulu blue (because nothing says Hawaii like Detroit) and silver will be the emphasis of the new uniform. As long as the helmet isn’t half Honolulu blue and half silver, that should be a good thing.

With Nike, there’s no way of knowing how the never-ending desire to change uniforms will manifest itself. Chances are that the uniforms will be more like the Nike-designed rebranding of the Vikings uniforms (which combines classic look with futuristic numbers and stripes) than those worn by teams that have experienced dramatic changes once Nike got involved.

Since Nike arrived on the scene, teams to change their look include the Dolphins, Browns, Jaguars, Chargers, Vikings, Buccaneers, and Seahawks. Multiple other teams have revised their throwback jerseys. All teams have adopted a Color Rush uniform, although some haven’t actually worn them in a game.

All that’s known with certainty for now is that the Lions no longer will be wearing jerseys sold from 2009 until the present in games. Which means that any fans thinking about buying a Lions jersey should wait until April.

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46 Responses to “Lions will unveil new uniforms in April”
  1. jtbaudendistel says: Feb 17, 2017 12:24 PM

    Angry fans comment below! Because it matters. 😂

  2. Matt from San Diego says: Feb 17, 2017 12:30 PM

    This makes me very nervous.

    P.S. I’m not even a Lions fan.

  3. murphyslaw40 says: Feb 17, 2017 12:34 PM

    Vikings, Dolphins, and Seahawks aren’t bad.

    Browns, Jaguars, Buccaneers are awful. Chargers need to get the baby blue helmets with yellow Bolt.

    Hopefully the Lions get it right.

  4. buckeye044 says: Feb 17, 2017 12:40 PM

    Honolulu blue and silver are the best looking uni colors in pro sports

  5. kane337 says: Feb 17, 2017 12:40 PM

    I hope Nike doesn’t screw this one up like they did the others.

  6. turtlehut says: Feb 17, 2017 12:43 PM

    At least they figured out what was keeping the Lions from the Super Bowl.

  7. ee00ee says: Feb 17, 2017 12:45 PM

    The idea of not having black be a part of the identity is just keeping with the times as it’s exactly the policy of President Bannon too!

  8. jbarr1 says: Feb 17, 2017 12:45 PM

    Redefining new paint on an old car

  9. ocdn says: Feb 17, 2017 12:48 PM

    Its not the uniform that makes the team, it’s what’s in it………..Lions fan.

  10. 6ball says: Feb 17, 2017 12:50 PM

    .
    I loathe the Buccaneers uniforms so much, I have trouble focusing on the game.
    .

  11. ariani1985 says: Feb 17, 2017 12:50 PM

    Brown paper bags?

  12. Kapodaco says: Feb 17, 2017 12:54 PM

    The black’s gone, so educated guessing would include the facemasks likely being silver to match the helmet, similar to Miami’s new uniform change.

    I personally don’t like the black being removed. It made the colors on the uniform really pop. And it was subtle, which is best for showing more of the major colors. So long as the updated uniforms don’t try and do everything all at once (Buccaneers, Jaguars, Browns), and just goes with something simple and appreciative of the franchise’s history (Miami, Minnesota), I’m good.

    Though I’m pessimistic, nonetheless.

  13. themightywhitey says: Feb 17, 2017 12:54 PM

    NFL and Nike are NOT a good match …..every new uniform stinks bar none

  14. ryanvanslooten says: Feb 17, 2017 12:59 PM

    They could use the update, looking forward to seeing them (Vikings fan). Worst case scenario, it would be almost impossible to be worse than the Browns, good grief are those UGLY and BAD.

  15. learysdisciples says: Feb 17, 2017 1:01 PM

    Restore the Roar!

  16. clayjtitan66 says: Feb 17, 2017 1:11 PM

    I see black being added to the blue and silver.

  17. cheeseisfattening says: Feb 17, 2017 1:16 PM

    As long as they rid themselves of that Millen black no matter what else they do, it will still be an improvement.

    Best of luck Lions fans

  18. abninf says: Feb 17, 2017 1:16 PM

    The ruined college uniforms, now they want to destroy the NFL. The better not touch the Cowboys.

  19. FinFan68 says: Feb 17, 2017 1:18 PM

    I have yet to see a Nike uniform change that I liked. And please stop the color rush idiocy

  20. lionsandvikingsandbearsohmy says: Feb 17, 2017 1:19 PM

    They should unveil a whole new team come September.

  21. natijim235 says: Feb 17, 2017 1:21 PM

    how bout new team?!

  22. bassplucker says: Feb 17, 2017 1:27 PM

    You know this won’t be good.

  23. tedmurph says: Feb 17, 2017 1:34 PM

    Lipstick on a pig.

  24. a1b24312 says: Feb 17, 2017 1:39 PM

    jbarr1 says:
    Feb 17, 2017 12:45 PM
    Redefining new paint on an old car
    _____

    Because they’re a FORD? (Found On Road Dead; or Fix Or Repair Daily)?

  25. 700levelvet says: Feb 17, 2017 1:39 PM

    Somewhere…Barry Sanders …shrugs his shoulders and laughs…

  26. streetyson says: Feb 17, 2017 1:41 PM

    I think Ford Blue would be better – just a tad darker, richer color – and more appropriate.

  27. mrcmos says: Feb 17, 2017 1:41 PM

    You can change color of the lipstick on a pig, but alas, it’s still a pig.

  28. staffordisbetterthanyourteamsqb says: Feb 17, 2017 1:55 PM

    Irrelevant, unnecessary and very petty to throw the Hawaii dig in. Pretty sure no one was going to confuse the two places. That just happens to be the name of the shade of blue in our uniforms but you already knew that.

  29. mnvikes1961 says: Feb 17, 2017 1:55 PM

    Hopefully Nike gets it right.

  30. staffordisbetterthanyourteamsqb says: Feb 17, 2017 1:58 PM

    a1b24312 says:
    Feb 17, 2017 1:39 PM
    jbarr1 says:
    Feb 17, 2017 12:45 PM
    Redefining new paint on an old car
    _____

    Because they’re a FORD? (Found On Road Dead; or Fix Or Repair Daily)?
    ————————————————————————-
    Highest quality and best selling trucks and they’re all made in America. Get a clue

  31. daltonsdumptruck says: Feb 17, 2017 2:02 PM

    Buffalo Bills, best uniform, worse players in uniform

  32. Chris says: Feb 17, 2017 2:19 PM

    O no.

  33. clayton268921 says: Feb 17, 2017 2:28 PM

    because nothing says Hawaii like Detroit lol

  34. vjllsduckfan65 says: Feb 17, 2017 2:34 PM

    It always amazes me that when there’s a uniform change & someone doesn’t like it, they blame Nike. Did you read the article? Nike works with the team on design, and THE TEAM picks the uniform. You might not like Nike, but they have brought innovation & functionality to uniforms for the benefit of the players.

  35. johnwaldron8 says: Feb 17, 2017 2:35 PM

    Rod Wood? How was this guy not working for Woody Johnson?

  36. bassplucker says: Feb 17, 2017 2:49 PM

    I bet they’re going to go the chrome route with the helmets. It’s been all the rage in college ball the last few years and with them being silver anyway…

  37. newjerseygiants says: Feb 17, 2017 2:53 PM

    Nike knows better than to visit the Giants. The Jersey Boys aren’t about to be making any changes.

  38. thisoneguy1 says: Feb 17, 2017 3:05 PM

    clayjtitan66 says:
    I see black being added to the blue and silver.

    I see you’re one of those guys that can’t be bothered to actually read a story before you comment on it. “The team already has revealed a revised logo (the black border is now gray), and it has announced that the color black has been removed completely . . . “

  39. runningoutofboundsisforgringos says: Feb 17, 2017 3:08 PM

    oh NOOOOOOOOOOOOOOOOOOOOOOOOOO

  40. runningoutofboundsisforgringos says: Feb 17, 2017 3:08 PM

    somebody take away Nike’s crayons

  41. shorttracknews says: Feb 17, 2017 3:09 PM

    Can they make them more breathable? Every time I see the Lions play the blue jerseys get all splotchy and change to a darker blue in some spots, like bad. Maybe I never noticed it on other teams, only see it on the Lions though.

  42. Robert says: Feb 17, 2017 3:25 PM

    The Lions have one of the greatest uniforms in the league, if they go the route of the Dolphins, this will suck.

  43. kevpft says: Feb 17, 2017 3:38 PM

    Nike’s updates largely stink so far. Have they learned anything about good uni design yet? We’ll see.

  44. wiglettcom says: Feb 17, 2017 4:30 PM

    yay, more color douche uniforms!

  45. mnrasslinggovjesse says: Feb 17, 2017 4:36 PM

    They don’t think black lines matter?

  46. bpacha77511 says: Feb 17, 2017 9:06 PM

    Personally i like the chargers helmets that were dark blue with the bolt like from the 80s and 90s. Also why wait till april u can buy a jersey like they wore last season and itll be 50% or more off

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