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Bills bring in former ESPN exec to work on public image

Buffalo Bills Football

Buffalo Bills new head coach Sean McDermott addresses the media during an NFL football press conference, Friday, Jan. 13, 2017, in Orchard Park, N.Y. (AP Photo/Jeffrey T. Barnes)

ASSOCIATED PRESS

After the Bills fired Rex Ryan and benched quarterback Tyrod Taylor late last season, General Manager Doug Whaley held a press conference that left many feeling the franchise was being run in a dysfunctional manner.

Owner Terry Pegula took issue with that characterization at the time and it appears that the team is taking further steps to make sure that future dealings with the public don’t leave that impression.

Mike Rodak of ESPN.com reports that the team has hired Gerry Matalon as a consultant to work with members of the organization. Matalon was a longtime talent executive at ESPN who worked on developing on-air personalities and will be meeting with Bills executives at the league meetings in Arizona this week.

He will work with coach Sean McDermott and his role “might also expand” to advising Whaley, although recent reports have pegged Whaley’s job security as tenuous. The team has also hired a new head of communications this offseason, so they seem equipped to put up a better front should those reports foreshadow Whaley’s departure in the near future.