Amazon lands Thursday Night Football streaming package

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Ta-ta, Twitter.

The one-year Thursday Night Football streaming arrangement between the NFL and the 140-character-or-less social-media platform has been deleted. Amazon now steps in, at a considerable markup.

Via multiple reports, Amazon has secured the 10-game package for $50 million. Twitter paid $10 million in 2016.

The games will be available only to Amazon Prime subscribers, the $99-per-year service that provides a wide range of shopping benefits and streaming video.

Via John Ourand of SportsBusiness Journal, Amazon wanted to get the deal done now in order to sell advertising around it. While this may not mean that Amazon will be replacing the advertising that comes from the NBC and CBS broadcasts, Amazon can do plenty of creative things through its platform, including but not limited to the installation of buttons that allow the products advertised during the game to be bought immediately.

The Amazon experiment will be far more intriguing than the one-year Twitter dalliance. In the next wave of TV rights deals, Amazon could emerge as one of the league’s major partners, given its ability to deliver unique (and thus more effective) advertising based on the shopping habits of the user.

In particular, this would allow Amazon to identify and market to people with significant disposable income, allowing Amazon to sell advertising to companies with high-priced products that most people wouldn’t be able to afford.

95 responses to “Amazon lands Thursday Night Football streaming package

  1. Yusss.

    And Amazon prime becomes even more worth it. YOu have no reason to be on Netflix, people.

  2. Sports are the only thing still propping up cable. Only a matter of time until it’s all streaming subscriptions like this and cable packages go to the same farm that blockbuster video is staying at.

    Can’t wait.

  3. I have Amazon Prime but I don’t like this. Twitter seemed like a way to get more games to more people in an easy, lean, sociable way.

    This just seems like more fan-money extraction. There’s nothing “intriguing” to fans about new ways to take your money being piled on top of one another.

    Twitter was refreshing – it felt like the league was actually trying to make it easier and more flexible to see a game. Now another pay wall comes crashing down, with new ads to boot.

    How much is enough, NFL?

  4. Well that’s crap.
    I don’t care to pay for TV and Im surly not going to buy a Amazon prime package to view a few games. Along with ESPN I will not be watching those games. Count me out.
    The NFL is getting further and further away from my focus. Its become nauseatingly Liberally Politically correct.
    An then,, players make more money in one year than I will in my life time, to include my kids and their children…combined. We see them taking knees during the national anthem while our soldiers come home missing limbs or worse. Now I gotta pay Amazon to watch. ? Naa, this is getting tiresome. I used to watch any game anytime with the worst teams, and I loved it, I was a diehard fan for years. Now I would rather clean out my garage.

  5. I guess we know why the Thursday night games will never be eliminated. That’s an extra $1.25 million to every team this year. And that goes straight into the owners pocket

    Via multiple reports, Amazon has secured the 10-game package for $50 million. Twitter paid $10 million in 2016.

  6. Twitter, amazon, Netflix,etc…. here is a free multimillion dollar idea that I would pay for. Users pay only for the TV stations and time slots that they watch (ESPN 8:30 PM-12:00). I don’t need 100 channels when I only watch 5-10!

  7. At some point the NFL is going to lose its fans and it’s average viewers.

    If it’s not the pace of games, it’s the constant flags for the big hits on QB’s and WR’s essentially watering down the sport.

    Now they are heading towards streaming the games. Not everybody enjoys watching live sports streamed through laptops or other devices.

    Why would I want to stream a game, log in to an account and all the other bs. When I can grab the remote and turn on a 70″ HD TV in the living room

  8. Ps

    I know they’ve been streaming games. But this is just a precursor to what the league envisions for all games going forward in the coming years. Eventually it will all be streamed.

    Just like they said years ago how they were gearing towards cable networks for all games. They already have that process started with MNF, NFL network games, pro bowl, etc

  9. So the only way to watch Thursday night games is to subscribe to Amazon prime? Way to alienate your fan base NFL. Not a huge loss though, Thursday games are usually always crappy quality and hideous color rush uniforms.

  10. looks like I won’t be watching thursday night football. No way am I paying 99$ to join Amazon.

  11. The games will be available only to Amazon Prime subscribers, the $99-per-year service that provides a wide range of shopping benefits and streaming video.
    ~~~~~~~~~~~~~
    This is BS and one step away from pay per view. Making money is great but selling out much of the customer base is no way to go about it. At a time when viewership is down, further limiting the audience seems like a dumb idea. Amazon is doing this so they can charge for commercials with an added benefit of increasing Prime subscriptions and renewals. Good luck with that. I, for one, will not buy Prime and this kind of move will cause me to avoid Amazon altogether. I watch less and less every year over the last few years because of the direction the league is heading. It is a shame the disloyal short-term profit-only mentality and ridiculous changes are ruining the game many of us have loved for decades. 😦

  12. Good point about not only selling advertising but the products too. They could double dip. I wouldn’t be surprised if Amazon tries to stream more live events, football or not.

  13. Finally, I’ll actually get something for my $99.00. Nice going, Amazon!

  14. And when the game finally arrives (Tuesday afternoon) it will be played by Chinese guys who are at least three sizes smaller than you were expecting. Because Amazon.

  15. Bring me live streaming of NFL games Amazon. Same day delivery of Miller Lite, pizza and wings by drone!

  16. “significant disposable income”?

    Or it’s just someone that sees the value in Prime, getting free shipping, music, books AND Prime video at roughly the same price per month as Netflix. This is great news………hopefully a Sunday Ticket equivalent on Amazon will be in our future.

  17. Now if they could just get the Sunday package away from Direct TV I would be happy. I hate direct and would drop them in a heart beat. They are Sooo expensive.

  18. All I can say is Disney/ABC you better move quickly to unbundled your cable based espn and put it over the air as a secondary HD channel or figure an easy way to stream it free. Monday night football, what is that again? Nobody I know is watching.

  19. Incredibly intelligent for the NFL to find competition for its content. As television markets continue to fade, it will be crucial for the NFL to leverage online content providers. Important to TEST those providers too, which is essentially what the league has done with Yahoo, Twitter, and now Amazon. Wouldn’t be surprised if Netflix one day gets involved in the action too.

    Say what we will about the Commish but he’s one very savvy business person.

  20. this will be interesting.

    click on the football while it’s flying through the air, and immediately purchase an official NFL Wilson football.

    click on J.J. Watt as he’s getting up from making a sack, and you can purchase his official NFL jersey or bobblehead.

    click on the surface tablet after Belichick has slammed it to the ground, and you can purchase the official NFL version of the tablet.

    click on Phil Simms’ face while they are showing him and Nance in the booth, and you can immediately purchase a muzzle. Wait….that will be Romo now…..so click on him and you can immediately purchase an arm sling.

    this could be more entertaining than a Thursday night game itself

  21. “In particular, this would allow Amazon to identify and market to people with significant disposable income, allowing Amazon to sell advertising to companies with high-priced products that most people wouldn’t be able to afford.”

    What??? When did Amazon become a vehicle of the aristocracy? Everyone I know uses Amazon, no matter the income level and no matter the price point of the purchase. Plus, how many people anymore can even afford the cars that are plugged during the typical proletariat network-broadcast games?

  22. Thursday Night Football is what I watch when I’m flipping through my tv guide/DVR and there’s no better option. Its something you stumble on by accident.

    If I had gone into Amazon’s video offering I’m quite certain I would find something better to watch. Even if its a action movie from the 25 years ago.

  23. so it’s amazing how Amazon is surpassing Wal-Mart in import/export and volume but also venturing into digital media that rivals the top players in that regard as well…it’s a testament to how innovation minded leaders will surpass the old guard lethargic, slow to adapt relics

  24. Remember the Dark Ages when Walmart ruled the world before Amazon took it away from them? 🙂

    Old-timers may hate it, but this is the route the world is taking these days – buy stuff on Amazon through your Amazon Prime account, get it delivered in 2 days with no shipping charges, and coming soon to a neighborhood near you, same-day delivery by drone from the Amazon Mobile Warehouse (also known as a blimp). The only worry is how much the Prime membership rate is going to increase – I’m betting $10 per person. That’s fine with me, because as much stuff as my wife buys on Amazon it would still pay for itself with the free shipping.

    Also, I didn’t read in this article where amazon.com is the only place to watch TNF games. I read that Amazon will be the place for streaming the games, leaving the assumption the games will still air on NFLN/CBS/NBC as usual.

  25. The more sports goes to paid channels, the more I lose interest since my budget (any many others with lower budgets). If you want to keep the NFL relevant to people then make sure every game is available to as many people as possible.

  26. We already got Prime for other things it offers so from a personal standpoint no big deal.

    “including but not limited to the installation of buttons that allow the products advertised during the game to be bought immediately.”

    That coupled with their 1 hour delivery might be interesting. They bait you with something that looks delicious so you click and shortly after that a drone drops it off.

    Instant beer sales (order more beer and in comes the drone) wont be possible, otherwise what a cash cow that would be. What they could charge for it.

    Arent Toyota, Chevy, and Mercedes big NFL advertisers? Click that button on your screen and there is a Mercedes E class in your driveway an hour later?

  27. To everyone whining about missing TNF, just remember you whined about how bad it was in the first place and how you barely watched it.

    The NFL is doing you a favor. Now you can’t watch it.

    Lucky for me, I enjoy watching NFL games and I also have a Prime subscription.

  28. kevpft says:
    Apr 4, 2017 9:57 PM
    I have Amazon Prime but I don’t like this. Twitter seemed like a way to get more games to more people in an easy, lean, sociable way.

    This just seems like more fan-money extraction. There’s nothing “intriguing” to fans about new ways to take your money being piled on top of one another.

    Twitter was refreshing – it felt like the league was actually trying to make it easier and more flexible to see a game. Now another pay wall comes crashing down, with new ads to boot.

    How much is enough, NFL?

    It’s not a question of enough, pal. It’s a zero sum game, somebody wins, somebody loses. Money itself isn’t lost or made, it’s simply transferred from one perception to another.
    GG

  29. I liked it better on Twitter, but since my wife already has had Amazon Prime for years, it’s really little impact for me.

    Although I will certainly begin to despise all the advertisements for items that I will be able to instantly purchase via Amazon. It’s the natural order and brilliance of Amazon because they are actually practicing the basics of marketing that I learned in college and not making it complicated. Big money maker for them, bad for people who will succumb to their own tendencies. It’ll be just like the era in my 20s that I spent watching “Amazing Discoveries”, Ron Popeil, and QVC, only turbo-charged.

  30. jgedgar70 says:
    Apr 5, 2017 9:45 AM

    Also, I didn’t read in this article where amazon.com is the only place to watch TNF games. I read that Amazon will be the place for streaming the games, leaving the assumption the games will still air on NFLN/CBS/NBC as usual.

    ——-

    that flew over the top of many heads. I mean did people really think that NBC & CBS would put their top crews on a game only shown on amazon?

  31. To those of you ripping Amazon Prime because of this its actually a pretty good service. If you are using Amazon it more than pays for itself with shipping costs saved over the year (and still will even if they kick up the subscription cost). Then the entertainment packages were just freebie. So now they have added football to the entertainment packages.

    Disclaimer, I own stock, but still what I say above is true.

  32. Can they do the same and simulcast MNF so I have no reason go pay for anything other than basic cable? I really don’t like paying the expanded (or SlingTV) costs for just ESPN…

    That or allow Verizon to allow the NFL App to be cast to a tv. That would work too.

  33. Twit is an awful service and having the NFL using it to stream video was a stupid idea – I purposely avoid any social media because those services are childish, immature, and have ruined the ability of people to write coherent thought.

    I have Amazon prime – this addition of the NFL doesn’t change my mind of the service – it was already worth the money, but it is so delicious that the worthless twit empire is denied.

  34. So Amazon basically paid $5 million for the Jags Vs Titans snooze fest that will come during TNF. Maybe they can have a button to buy the clown suits (a.k.a. TN uniforms) that each team wear.

  35. Amazon is an amazing and innovative company with unparalleled customer service. Prime membership allows fast free shipping and returns with no questions asked. And some of the best prices on the net. TNF is just a bonus and hopefully one day they can knock Direct TV out the box. Can’t believe some are complaining about a package that is fraction of cigarette and coffee money. SMH…😱

  36. Maybe I’m missing something. All Thursday night games are broadcast on NFL network which is including in the majority of TV packages. However, for those that don’t get it, The NFL Announced on February 1, 2016, that CBS and NBC would split the broadcast television portion of the Thursday Night Football schedule. CBS will air the first 5 games and NBC will air the other 5 games with a simulcast with NFL Network.

    Even people who have cut the chord can get over the air broadcasts of CBS/NBC. For those with ONLY internet, you now have another option. You can stream the games with Amazon Prime.

    Not sure what the backlash is about. The Thursday games are usually lame anyway, but seems you have a lot of options to watch if you want.

  37. Why is everyone crying? Until 2 years ago NFL network was the only way to watch Thursday games unless the game was being played in your tv market. So nothing has changed except now those that pay amazon $100 a year for free shipping on diapers get to watch it as well. I would venture a guess that a lot of “cord cutters” already have prime memberships so now the NFL gets those viewers back. Sure twitter was free, but they also probably didn’t make any money showing you games for free.

  38. Every show I watch on TV is streamed on Amazon’s Fire Stick. As an Amazon Prime member, I personally welcome our new Thursday night overlords…

  39. There are quite a few Amazon-shills in this thread. Amusing to see how hard they are trying to gloss a turd that will see fans have to pay for something that was previously free.

    Best thing to happen would be if no one watched and subscriptions were cancelled to send a message.

  40. raiderston says:
    Apr 4, 2017 10:52 PM
    $$$ time to tax the NFL!!!
    ——————-
    Are you under the impression that the NFL and the owners pay no taxes? Because that is not true.

  41. hawdog says:
    Apr 4, 2017 10:28 PM
    Who uses Amazon? That site kills more of your local businesses than Walmart.
    ————————————————————
    If their small business doesn’t survive, I hear Amazon’s always hiring.

  42. tiller21 says:
    Apr 4, 2017 10:38 PM

    Twitter, amazon, Netflix,etc…. here is a free multimillion dollar idea that I would pay for. Users pay only for the TV stations and time slots that they watch (ESPN 8:30 PM-12:00). I don’t need 100 channels when I only watch 5-10!
    ——————————————–
    Exactly right… All I watch is AMC and NFL NETWORK when not watching live football or hockey!

  43. 345snarkavenue says:
    Apr 5, 2017 10:02 AM
    jgedgar70 says:
    Apr 5, 2017 9:45 AM

    Also, I didn’t read in this article where amazon.com is the only place to watch TNF games. I read that Amazon will be the place for streaming the games, leaving the assumption the games will still air on NFLN/CBS/NBC as usual.

    ——-

    that flew over the top of many heads. I mean did people really think that NBC & CBS would put their top crews on a game only shown on amazon?
    ~~~~~~~~~~
    You may be right.

    Then again, what does this mean: “The games will be available only to Amazon Prime subscribers,”

    I don’t see where it limits that statement to only streaming versions of the game. Without clarification, either interpretation could be correct.

  44. So, most of us are going from not watching TNF on one network to not watching TNF on another network.

  45. gromit45 says:
    Apr 5, 2017 9:49 AM
    The more sports goes to paid channels, the more I lose interest since my budget (any many others with lower budgets). If you want to keep the NFL relevant to people then make sure every game is available to as many people as possible.
    ———————————————————————
    The NFL isn’t interested in making the games available to as many people as possible, they are interested in making the games available to those with “disposable income”.

  46. hawdog says:
    Apr 4, 2017 10:28 PM

    Who uses Amazon? That site kills more of your local businesses than Walmart.
    ______________________________

    A lot of people use amazon, why do you think they are taking over the retail world! I’m all for the local guy but when you can make a purchase on amazon for the same thing that’s cheaper, free shipping and in a lot of cases tax free, dropped off at your door and you don’t have to deal with a bunch of inconsiderate people I’m all in! It’s the wave of the future until something else comes along and FYI, the streaming is awesome .

  47. dohczeppelin says:
    Apr 4, 2017 9:52 PM
    Sports are the only thing still propping up cable. Only a matter of time until it’s all streaming subscriptions like this and cable packages go to the same farm that blockbuster video is staying at.

    Can’t wait.

    111 6
    ———————————————————————

    The only issues is that you still need an internet connection and the cable companies are more than happy to give you internet only and charge a premium for it. It’s very tough to find a deal for at least 50/50 for less than $75/month.

  48. In addition to the free two day shipping, Amazon Prime’s original series, like Sneaky Pete, are some of the best on television. Totally worth it. Just like the guy who called it lefty political correctness made reading this thread totally worth it. Lmao!

  49. bos8888 says:
    Apr 5, 2017 12:57 PM

    dohczeppelin says:
    Apr 4, 2017 9:52 PM
    Sports are the only thing still propping up cable. Only a matter of time until it’s all streaming subscriptions like this and cable packages go to the same farm that blockbuster video is staying at.

    Can’t wait.

    111 6
    ———————————————————————

    The only issues is that you still need an internet connection and the cable companies are more than happy to give you internet only and charge a premium for it. It’s very tough to find a deal for at least 50/50 for less than $75/month.
    _______________________________

    You don’t need a cable provider for internet.

  50. Then again, what does this mean: “The games will be available only to Amazon Prime subscribers,”

    ———-

    That statement came after it was established in paragraphs 1 & 2 that Amazon was replacing Twitter for the streaming package.

    so in the pre-established context, to stream games from Amazon to need to have a Prime membership.

    Of course this sentence that came later: “While this may not mean that Amazon will be replacing the advertising that comes from the NBC and CBS broadcasts”…….clearly establishes that NBC & CBS will be broadcasting the games and that Amazon would be streaming their broadcasts.

  51. Anyone who doesn’t have Amazon Prime …is Poor! Let’s get real…in this day and age MOST people can agree that Amazon has the best prices, easy to see what you’re getting AND every item has enough reviews on it to KNOW what you are buying PLUS you don’t have to go out to the store.
    All of these people complaining ARE POOR and wouldn’t pay fifty cents for anything, but they have a computer and get to type…thus they can complain….
    so…ignore em.
    Shoot, if I don’t have an Amazon package at my door every day I’m surprised.

  52. The NFL won’t be happy until there are no games shown on free TV!

    I am lucky enough that a local venue shows the pay channel games for free (though overpriced food and beverage purchases are strongly encouraged) but even they won’t be able to show these games.

    I’ll be listening to them on the radio if my team is one of the ones screwed over by this deal.

  53. The point is not that the ads will suddenly be for more expensive things. It means that ads will be tailored to you as an individual user, like amazon already does. So at least the ads will be for things you might actually be interested in.

    And I’m cracking up over people saying they won’t watch on their iPad. Nothing wrong with being poor but you should at least be aware that TVs can access the internet and screen streaming services like amazon and Netflix. Yes, just using your tv remote, from your sofa.

    And I’m about 96.5% certain that STVVON is a Russian troll.

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