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Ezekiel Elliott becomes first rookie to lead NFL players in merchandise sales

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Cowboys rookie running back Ezekiel Elliott made a big splash on the field in 2016. He did even better away from it, when it comes to merchandising.

According to the NFL Players Association, Elliott became the first rookie to lead all players in merchandise sales for the year starting March 1, 2016 and ending February 28, 2017.

Coming in at No. 2 was another rookie, and another Cowboy: Quarterback Dak Prescott. Rounding out the top 10 were Patriots quarterback Tom Brady, Cowboys receiver Dez Bryant, Giants receiver Odell Beckham, Jr., Seahawks quarterback Russell Wilson, Eagles quarterback Carson Wentz, Packers quarterback Aaron Rodgers, Patriots tight end Rob Gronkowski, and Panthers quarterback Cam Newton.

The full list can be seen here.

Elliott moved merchandise despite being the focal point of a still-pending Personal Conduct Policy investigation regarding allegations of domestic violence from last July. The situation lingered throughout the season, with still no official resolution by the league.

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44 Responses to “Ezekiel Elliott becomes first rookie to lead NFL players in merchandise sales”
  1. thrifty says: May 3, 2017 12:29 PM

    How sad. Who, in their right mind, would look up to this clown?

  2. sportoficionado says: May 3, 2017 12:33 PM

    Five Cowboys in the top 15 is impressive–say what you will but Cowboys Nation puts its money where its mouth is when it comes to supporting the team. Oh and Zeke is a beast.

  3. tinkletinkleonyourstar says: May 3, 2017 12:33 PM

    Assault

  4. hawksfansince77 says: May 3, 2017 12:35 PM

    In all fairness, his jersey is a halvsie…half off price, so.

  5. nyfootballgiants says: May 3, 2017 12:38 PM

    Its interesting, but wouldn’t you think that this would be a more common occurrence?

    I mean – if you are a fan of a team, how many Tom Brady, Aaron Rodger, etc jerseys can you own? But a new player in the league? You might not have that one – so you would be more inclined to get one – if he payed for your team

  6. rogcar2 says: May 3, 2017 12:38 PM

    “Beats By Zeke” is a big seller…

  7. eazeback says: May 3, 2017 12:42 PM

    dude balls hard…just keep ur hands off ladies tops in public

  8. getakluwe says: May 3, 2017 12:48 PM

    Shows that hurting women gets you merch sales and can get you elected president (even if you lose by 3 million votes).

  9. ariani1985 says: May 3, 2017 12:49 PM

    Notice that no Packer players made the list!

  10. seabrawk12 says: May 3, 2017 12:50 PM

    I wonder if the girl who had her shirt “adjusted” by Ezekiel has one of his jerseys?

  11. cueghost says: May 3, 2017 12:51 PM

    Alright haters… Line up.

  12. pittsburgh84 says: May 3, 2017 12:51 PM

    Borntrade must not have been able to turn around merch on a new player. The league was the only place to get it.

  13. factschecker says: May 3, 2017 12:53 PM

    WOW! Dallas fans love their jerseys. #1, #2, #4 #12 (Witten) and #15 (Romo). That’s remarkable. 5 in the top 50 jersey sales and they are all inside the top 15.

  14. aj66shanghai says: May 3, 2017 1:19 PM

    Not a Cowboys fan but it is hard to dispute they are America’s Team by this metric

  15. nbcwantsitsmoneyback says: May 3, 2017 1:20 PM

    I’m surprised Greg Hardy and Randy Gregory didn’t make the top 25.!

    All this proves, is that Cowboys fans have more money than brains.!

  16. cosmicconvoy says: May 3, 2017 1:21 PM

    Um … because maybe Texas is the largest state in mainland US and Cowboys are America’s team?

  17. beavertonsteve says: May 3, 2017 1:24 PM

    It doesn’t hurt that there are probably a half million Cowboys fans in L.A.

  18. wib22 says: May 3, 2017 1:27 PM

    Notice that no Packer players made the list!

    ***

    Yeah, because sammy two sleeves did right?

  19. fafaflunky says: May 3, 2017 1:29 PM

    Wonder how many half tops he sold

  20. Della Street says: May 3, 2017 1:31 PM

    cosmicconvoy says:
    May 3, 2017 1:21 PM
    Um … because maybe Texas is the largest state in mainland US and Cowboys are America’s team?

    __________________

    The media named them “America’s team” in the 1970s. They never have been, and never will be, America’s Team.

  21. Seprix says: May 3, 2017 1:46 PM

    Looks like Elliot’s top is about to come off in the picture.

  22. dirtydrynn27 says: May 3, 2017 1:51 PM

    This does not mean superbowl!!!

  23. cowboy4life88 says: May 3, 2017 1:59 PM

    Here comes the hate

  24. maust1013 says: May 3, 2017 2:06 PM

    ariani1985 says:
    May 3, 2017 12:49 PM
    Notice that no Packer players made the list!
    ======================

    Aaron Rodgers isn’t a Packer? Do you ever read any of the articles before just posting whatever drivel crosses your mind?

    I get that Boys fans are front runners and that high profile players that have been in the league less than 5 years should be big sellers. But who that would buy one wouldn’t already have a Brady, Bryant, Rodgers, Gronkowski or Newton jersey to the tune of all of them being in the top 10?

  25. notlistinin says: May 3, 2017 2:06 PM

    Dallas is America’s team for many reasons, not the least of which is this one.
    Anyone who claims they aren’t never offers up another team that may be in the Cowboys place. The closest would be NE, but they won’t win another SB and Brady will break down this year and in 5 the Patriots won’t even sell out anymore. Meanwhile Dallas will continue to be the top draw in the league likely with their 6th lombardi

  26. lukedunphysscienceproject says: May 3, 2017 2:09 PM

    Not surprising. Cowboys fans have never seen a bandwagon they couldn’t jump on.

  27. likuidsmoke says: May 3, 2017 2:33 PM

    Well it’s been a long time since they had someone to root for, of course they are gonna start buying now.

  28. gauchosporlife says: May 3, 2017 2:46 PM

    America’s Team…that’s why.

  29. thrifty says: May 3, 2017 2:51 PM

    That bandwagon filled up fast last year … it had been empty for YEARS.

    #worstfansever

  30. seatownballers says: May 3, 2017 3:21 PM

    beavertonsteve says:
    May 3, 2017 1:24 PM
    It doesn’t hurt that there are probably a half million Cowboys fans in L.A.

    I travel all over, I can easily say they are the favorite in Hawaii and Vegas too.

  31. pacificdan says: May 3, 2017 3:36 PM

    I love it. Dallas has not won anything for year so according to the internet all Cowboy fans are suckers for supporting a bad team with a bad owner. Dallas starts to win something and now all Cowboy fans are bandwagon fans only supporting a winning team. It’s almost like the internet is a toxic place.

  32. usedjock says: May 3, 2017 3:59 PM

    Yep and I bet fans of the team since 2016 bought a ton of it. That’s ok Cowboys fan hang on to things like this while you celebrate your what 2 or 3 playoff wins in 20+ years?

  33. davekva72 says: May 3, 2017 4:10 PM

    And btw, who the hell is still buying Brady jerseys? I understand he’s the greatest of all time, but if you’re a fan, don’t you already have a Brady jersey(or 3) at this point? I mean, he’s been in the league for like 27 years.

  34. metalup666 says: May 3, 2017 4:16 PM

    “Not surprising. Cowboys fans have never seen a bandwagon they couldn’t jump on.”

    This doesn’t make any sense.

  35. cowboyinpawleys says: May 3, 2017 4:38 PM

    The Cowboys haven’t won a Super Bowl in forever it seems. The pats have 5 in the last 15 years. Yet the Cowboys are more popular by just about any measure. TV ratings, merchandise sales etc. Yup they are Americas Team.

  36. winningisabrees says: May 3, 2017 4:47 PM

    People still buy jerseys? That’s SO mid 2000’s

  37. wafflestomp says: May 3, 2017 5:03 PM

    ariani1985 says:
    May 3, 2017 12:49 PM
    Notice that no Packer players made the list!
    ————————-
    That’s quite alright, though Aaron Rodgers actually did.
    Almost all Packer fans I know have their sights set a little higher to more tangible rewards.

    But Hey, if this honestly means something to the Barney fans, congratulations for……..um..who made the list from your team?

  38. okk245 says: May 3, 2017 5:07 PM

    thrifty says:
    May 3, 2017 2:51 PM

    That bandwagon filled up fast last year … it had been empty for YEARS.
    ======================================

    Which team has led the league in home ticket sales for 8 straight YEARS?

  39. tindeaux says: May 3, 2017 5:30 PM

    which team signed the most criminals?

  40. okk245 says: May 3, 2017 6:38 PM

    tindeaux says:

    May 3, 2017 5:30 PM

    which team signed the most criminals?

    …………………………………………………………..

    Since you asked…

    Most Player Arrests Since 2000 – By Team

    1) Minnesota – (49)

    2) Denver – (47)

    3) Cincinnati – (44)

    4) Tennessee – (36)

    5) Tampa Bay – (36)

    Dallas is 29th, with 17

  41. jkb0162 says: May 3, 2017 8:46 PM

    @rogcar2. I see what you did there.

  42. xlivsaints says: May 3, 2017 9:58 PM

    Not
    For
    Long

  43. iseek11 says: May 3, 2017 10:17 PM

    How is this possible? Not even close to Tebowmania.

  44. manofaiki says: May 4, 2017 7:36 AM

    Conley isn’t being investigated by the NFL since the allegations came ‘before the draft’, as reported right here on PFT.

    Yet, amazingly enough, Ezekiel Elliott, who’s own allegations came….you guessed it!…before he was drafted is STILL under investigation by the NFL.

    Goodell has no consistency.

    He needs to go.

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