Broncos take season tickets from those who sold theirs in 2016

Getty Images

The Denver Broncos have developed a new strategy for dealing with season-ticket holders who don’t use their season tickets. The Broncos have rescinded their rights.

According to the Denver Post, the team took away roughly 400 season tickets based on electronic tracking of the resale market. The team calls it an appropriate “weeding out” of the season-ticket base aimed at putting “more tickets in the hands of Denver Broncos fans.”

Some customers are upset, questioning the process of identifying that season-ticket holders did not use their tickets once in 2016 and arguing that no warning was given regarding the possible loss of season-ticket privileges.

The Broncos have a 75,000-person waiting list, so they can afford to eject those who may be selling tickets to fans of the visiting team and ensure that true Broncos fans get the seats.

82 responses to “Broncos take season tickets from those who sold theirs in 2016

  1. Not a Broncos fan, but I don’t blame them in the least for doing this. A lot of deserving and loyal local fans of teams are unable to get their hands on season tickets because there are others who don’t care about anything other than making money. You can argue that teams make money, why not fans? Well, between fans who want to make money and loyal fans who just want to go to the game but can’t, I’ll side with the loyal fans who want to support their team.

  2. Considering you make them absorb two meaningless Pre-season games, at regular season rates, that’s a pretty callous thing to do.

  3. “Questioning the process of identifying that season-ticket holders did not use their tickets once in 2016.”
    Who would have wanted to see that team claim third place in their division anyway? I totally understand them not wanting to go to a single game last year. Just wait till next year!

  4. I love this. Way to pave the way for real fans Elway. I wasn’t a fan of yours in your playing days, but as a 49ers Faithful to the bone, in the now I have become quite the fan and this just adds more reason to be one. Hopefully Lynch and York are taking note.

  5. Sometimes things come up and you can’t go to a game. You bought the tickets and now own them. Why can’t you sell them? How do they know you didn’t sell them to another Broncos fan?

  6. Interesting if the Buffalo Sabres see this. A lot of people (me included) don’t go to games when Toronto is in town as their fans pay crazy amounts to purchase tickets (you can pay a good chunk of your season ticket bill with what they will pa for the Buffalo games) – and then since there are so many of them there it is real annoying to watch the games as a Sabre fan.

  7. wininer says:

    I love this. Way to pave the way for real fans Elway.
    ==================================

    How do you know he made the decision on tickets?

  8. “Sometimes things come up and you can’t go to a game.” – It appears that the Broncos penalized the ticket owners who sold multiple, or all times during the season. There are only 10 games (counting 2 preseason), if you can’t make it to most of them why did you buy them? To make a profit selling them, of course.

    “How do they know you didn’t sell them to another Broncos fan?” – Season ticket owners are usually big shots who can’t be bothered to sell tickets themselves, especially when ticket-brokers will pay them a big price. Selling season tickets has become big business.

  9. “arguing that no warning was given regarding the possible loss of season-ticket privileges”

    Haha, that’s because scalping tickets is illegal. What kind of a warning were you looking for?

  10. Eh, I don’t mind this. If they can show that you didn’t attend a single game, then you aren’t a true season ticket holder, you are a re-seller. Just because you don’t have letterhead or pay taxes doesn’t change that. If they want to sell their tickets directly, and not to a re-seller, I see no problem with that

    I don’t see how anyone can complain about how they chose the people excluded if the process was only people that didn’t attend a single game. I could see if you only did 2-3 division games or something, it was a busy year, whatever. Not a single game? That’s a business, not a passion

  11. Can’t believe people are OK with this. This is very much a garbage move. I love this talk about loyalty too. I love my sports but when they show me some loyalty I worry about how fans show theirs. There is no loyalty there, only business. It is that same train of thought that gets the public to tax themselves so the owners can make billions. Its good for the team man.

  12. Smart business. Keep hometown fans in the stands so they can buy that merch., more likely to opt into other things as well. The people whose tickets were rescinded, you can always buy them on stubhub…

  13. I’m sure the bronco understand that due to work or vacation, a fan might have to miss a game or two during the season. I don’t know this for sure but it sounds like they were targeting the folks who sold their ticket week after week. If that’s the case, then I don’t blame them.

  14. I’m sure the Broncos understand that due to work or vacation, a fan might have to miss a game or two during the season. I don’t know this for sure but it sounds like they were targeting the folks who sold their ticket week after week. If that’s the case, then I don’t blame them.

  15. So how does the NFL Ticket Exchange factor into this? Are those resale seats excluded from being “weeded” out but Stubhub gets canceled? Face the facts…NFL Exchange was created for one reason…to capitalize on the resale market because NFL realized there was MONEY TO BE MADE.

  16. Very big brother.

    So what is next?

    Hey we take your money in advance season ticket holder, you didn’t wear a jersey to the game, sorry you’re out.

    Hey we take your money in advance season ticket holder, you weren’t cheering loud enough, sorry you’re out.

    Hey we take your money in advance season ticket holder, you only spent 35 bucks on concessions, sorry you’re out.

  17. Unless there’s a clause in the ticket purchase that prohibits resale there should be one hell of a lawsuit coming against the Broncos.

  18. ravensbob says:
    May 5, 2017 7:03 PM
    If they paid PSL, they deserve to do what they want with their tickets.
    ——
    They did not pay a PSL.. that was something that was never going to happen when FKA Invesco was built in 1999-2001.

  19. This is utter bs. Once the Broncos sell them to the season ticket holder, they don’t own the tickets anymore and the person who bought them should he able to do whatever they want with them. Just another way big corporations and the government can control the masses. It’s anti-capitalism.

  20. You jokers supporting this need to get your head checked. This is NOT how capitalism works. You paid for your season tickets and it’s your right to do whatever the heck you want with them. The Broncos will get sued over this. Can they “afford it”? Probably. But, they’ll keep getting sued as long as they do this and it’ll be a bigger PR nightmare the more it happens.

  21. I’m a Pats fan who owned Dolphin season tickets for years I was not asked to pledge a loyalty oath or anything go figure .

    Zieg Heil mein Elway

  22. Sorry to hear.

    As a Chargers fan (but it could be a fan of any team) who likes to visit other stadiums, I rely on season ticket holders who sell their seats.

  23. Guessing those of you think that the Broncos are wrong for doing this aren’t on your team’s waiting list for tickets. I think it’s a brilliant move and I hope other teams follow suit.

    I’m betting that targeting those who didn’t use their tickets at all in 2016 was the first step and they then tracked those tickets back further in time to minimize chance of error. If that’s the case, those who were caught deserve no sympathy and won’t get any from the 75,000 folks waiting to take their spot.

    I’m a Chiefs fan so this will be the one and only time I’ll ever say this…Well done, Broncos!

  24. Fantastic – I’ve been on the waiting list since 1973 and I have about 50 yrs left to wait, by then I’ll be 113 yrs old – I can wait.

  25. I’m assuming they have an appeal process in place so someone who legitedly missed the season for military deployment or medical reasons have some recourse.

  26. The underlying article says one person affected had missed games due to a collapsed lung, and another sold his tickets so he could afford to pay for cancer treatments for his mother in law. The Broncos seem to constantly look for new ways to be scumbags.

  27. I’d love to see the Packers try something like this.

    One thing I did notice when I shopped for secondary Broncos tickets, the prices were higher than a giraffes … backside. It was $200+ to a non-divisional regular season game, upper corner, three rows from sitting outside.

    Whether this action will change things for average fans remains to be seen.

  28. I smell more of the arrogant Elway here and a lot of the fams should just dump the Broncos altogether.

  29. aqibhasmorepick6sthantylaw says:
    May 5, 2017 7:27 PM
    ravensbob says:
    May 5, 2017 7:03 PM
    If they paid PSL, they deserve to do what they want with their tickets.
    ——
    They did not pay a PSL.. that was something that was never going to happen when FKA Invesco was built in 1999-2001.

    – – – –

    This is correct.

    Actually, all of us living in the “six-county metro area” were paying for our own PSLs by way of the MFSD tax, and it wasn’t paid off until 2012! (the stadium opened the night before 9/11, 2001, still remember McCaffrey shattering his leg on a hit by Giants S Shaun Williams, but I digress…)

    So if they ever decide to move the team, there will be hell to pay…

  30. 75,000 on the wait list! If there are people buying season tickets just to resell that’s a load of crap for the other 75,000 fans that want season tickets.

    Great move by the Broncos!

  31. I’m on the fence about this. I was finally able to go to a Patriots game through a friend of a friend who had season tickets (with admittedly amazing seats) and sold them to us for a fair-ish price. I usually knocked the in-stadium experience until that game and now I can’t wait to go again. Just my two cents on the matter; I understand the Broncos’ position on this though…

  32. The NFL continues to laugh in the face of their fans and no one seems to care. The game really isn’t all that great to put up with such treatment, but I guess I’m in the minority.

  33. Anyone who thinks those tickets won’t be on NFL ticket exchange with the Broncos getting all the profits is kiddong themselves. Why else do you think the NFL ramped up the number of those ads in the past year?

  34. “So if they ever decide to move the team, there will be hell to pay…”
    ————————————————————-
    Pretty sure these greedy billionaire owners sold their souls to the devil a long time ago.

  35. Season ticket owners are usually big shots who can’t be bothered to sell tickets themselves, especially when ticket-brokers will pay them a big price. Selling season tickets has become big business.
    —-
    Denver is very different from New England. In New England much of the season tickets are owned by blue collar workers. We don’t have seat licenses here, so fans pay the price and go to the games. Those that do sell a few seats don’t make much money on them as the team sells them at pretty much what the market will bare. I have tickets in the upper section. If I can not make it to a game I often cannot sell for over face value because home games in cold weather are not in much demand, especially at night which is usually a good portion of the Pat’s schedule.

  36. Love the move, way to many people using the tickets as simply an investment, and never attending a game.

    As for the comments about Broncos fans not wanting to watch a team that had a “bad” year, here’s a little education: the Broncos have sold out every game since the end of the 1969 season, they have had more Super Bowl appearances than losing seasons since 1984, and the wait list could fill another stadium.

    If I’m not mistaken, the Broncos announced this as a possibility before the 2016 season to get more true fans into the stadium.

    Educate before you hate

  37. The Bucs did the same thing and the news made a big deal about it. That the poor season ticket holders got there tickets taken away when they sold all there tickets for two straight years online. i have season tickets if I can’t make it to a game I try to sell them at a reduced rate to our tailgate crew or a friend if not I eat them. Cause I know if I put them online the people I sit around that I have come to know will be sitting next to opposing teams fans. So I agree with them as a fan you made made a season commitment if you can’t make it you eat the tickets or ensure they go to a home team fan. About time teams started doing this. Now just take preseason games out of the season ticket package and everything will be great.

  38. Teams have generally sold season tickets by now, especially those with waiting lists.

    Suppose you are rich enough to buy season tickets for you and your wife – you have no children. The wife is not into football or any sports.

    On July 15 you have a heart attack, serious enough that the doctor says after the hospital stay, NO activities outside the home for 6 months to a year, including attendance at football games; or you are in an vehicular accident that causes you to have; or you have a brain hemorrhage, and you are in a coma for several months, and then you have many months of rehab; etc.

    Plus, are there any written provisions against this activity when the tickets are purchased?

    The Broncos may well be sorry they took this action against season ticket holders when they lose the suit.

  39. PSL or not, if these “so called fans” are in it for profit, I’m sorry but they don’t deserve the tickets. It comes down to it being more of a fan thing than having the convenience of having the cash to make a couple extra bucks off visitors.
    Screw’em !

  40. Read the article- many of these ‘fans’ had sold their tickets for 3-4 years running. There were also people who had medical or family issues who appealed and the Broncos agreed.

    Get more real Bronco fans in the stadium and they are paying face value what a concept!

  41. And now, the rest of the story…….what is not being said here is that the fans who resold their seats on NFL Exchange were not penalized. The Broncos only took away seats from those who sold on Stubhub and other resellers where the Broncos and the NFL do not get a cut. These actions are designed to scare EVERY season ticket holder who sells any game to sell their tickets where the team and the NFL reap part of the scalping profit. No matter what the Broncos claim, that is the SOLE reason for these actions. So all you people who are claiming that this is a good move have been suckered into unwittingly supporting billionaires stuffing more money into their pockets. FOOLS!!!

  42. This is a bunch of crap. Season tickets are very expensive and sometimes fans are forced to sell them in order to keep them.
    I worked with a guy who is a Jets fan and had season tickets for many years for the Jets in old Giants Stadium until they required licensing fees, and he was forced to give them up because he could no longer afford them.
    Before the licensing fees, he would sell some of the tickets to guys he worked with because he was having financial difficulties and didn’t want to lose the tickets. One year, I bought all 8 home games from him to help him out. I used them even though I am not a Jets fan, but love the NFL.
    The Broncos should not have the right to tell season ticket holders what they can do with their tickets.
    The real irony of this is the Broncos are taking season tickets away from season ticket holders because they sold them at the same time the NFL is taking away home games from all fans by playing games in Europe. How pathetic is that?

  43. So let’s see, if the Broncos sell the tickets to corporations who give their tickets to clients (where there is a monetary exchange) and employees (as bonus) those tickets are in the hands of fans. Come on.

  44. So will the NFL go after fans who spend 10K on a seat license too? So if you use the NFL’s secondary ticket market you could lose your seasons? Ridiculous! This is just corporate control and fan abuse run amok. I hope those affected start a class action lawsuit.

  45. motsuret06 says:
    May 5, 2017 9:00 PM

    I smell more of the arrogant Elway here and a lot of the fams should just dump the Broncos altogether.

    ————————–

    Another losing season and it’ll happen. The frontrunners are still barely hanging on by a thread, but a lot of them have already broken out their Pats jerseys in the last few months.

  46. I smell a class action lawsuit. NFL advertising to SELL YOUR tickets on NFL exchange. When the NFL is advertising the team can’t legally act in this manner. Adding that once you buy any item it’s yours to do as you please. Sounds to me like a huge over reach of power.
    I can guarantee those same people LOSE money every year on the 2 FULL price preseason tickets we are FORCED to buy that resale at $5.
    Amazing how we have to pay the same price for preseason games when we don’t get full NFL product.

  47. pau49ers says:
    May 5, 2017 7:02 PM
    “arguing that no warning was given regarding the possible loss of season-ticket privileges”

    Haha, that’s because scalping tickets is illegal. What kind of a warning were you looking for?

    “Scalping” is the act of selling tickets above face value, which is perfectly legal in nearly every state. In Colorado it varies by county/city. But that’s irrelevant. The team didn’t pull the tickets for scalping. They say they pulled them because they sold them. Which is hypocritical as hell, since the NFL has a ticket resale program which the Broncos participate in. I’m willing to bet these tickets were pulled because the ticket owners used another ticket resale site, depriving the Broncos of a couple dollars in fees.

    This is bush league.

  48. Thank you to the writer above who added the NFL Ticket Exchange program. The NFL puts a lot of money into that add campaign. Are they using that program for surveillance? I doubt it.

    Plutocrats, especially NFL owners, are getting coddled in ever increasing ways. They want socialized stadium costs, the ability to lock out players unless they agree to collective bargaining agreements that give us Roger Goodell, and an ability to avoid player lawsuits due to brain and other devastating injuries.

    Alas, fans fantasize that their interests are alligned with the plutocrats in one of the more absurd of our cultural delusions. You can love football and your team without thinking the Jerry Jones are great guys.

  49. Funny…the Carson City team would never do this as the soccer field where their so called “home games” are being played would be EMPTY! The disastrous re-location left them with no fan base. The Spanos/Fabriani mob will make certain VISITING TEAM FANS will occupy the seats to make it look like a strong fan base.

  50. Purchasing tickets does not give you the right to do anything you want with them, as many have put forth here. (Read the back of the ticket for a list if restrictions.) This move has nothing to do with limiting access to opposing teams fans – it has everything to so with the team wanting a piece of the action on reselling. It’s ALWAYS about the money.

  51. Did Elway consult with the CEO of United Airlines?

    Now featuring of in-game bootings of people in oppopsing team’s jerseys!

  52. My family has had season tickets since 1975 . Sometimes you just cant make it to all the games . With the price of tickets these days … no one should have to eat the cost of a ticket because they cant attend .. Hell atleast its a seat being filled and spending money.

    I understand there are some that use their tickets for profit only … yes they should be taking away . But not the guy that goes to most of the games but cant make all of them . Prices are to dam high then parking with everything else

  53. pretty sure teams with PSLs could not do this. As far as i know, it is not a violation of the terms in your PSL (at least Ravens PSLs) to sell the tickets

  54. @ murphyslaw40 says:
    May 5, 2017 8:47 PM

    It was $200+ to a non-divisional regular season game, upper corner, three rows from sitting outside.
    ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
    Great seats eh? Three rows from sitting outside…that’s great! I sat so high Soldier’s Field and The Linc, we had to duck for the birds landing on the roof.

  55. Patience true Bronkho fans, that 75000 wait list will evaporate like the foam on a yuppie’s latte after a few more 6-10 to 7-9 seasons. Downside is that the Snowbunnies won’t be there to enjoy.

  56. that’s all well and good – until you start losing, then your wait list disappears, and you end up clamoring for anyone to come to the games.

  57. There’s a fine line between the arguments. First, Elway isn’t the owner. GM yes he is. Did this come from the owner or the GM? Probably had a meeting or two before pulling the trigger on this one, however I don’t believe you can assign blame nor credit to either.
    Is this anti-capitalism? Is it illegal? Only has to do with capitalism when you’re buying tickets and selling for a profit. When you’re not allowed to buy them it’s no longer capitalism. You’re out of business. That’s the failed reality of capitalism. It’s unsustainable. Absolutely no illegal reality to revoking the ability to buy season tickets. It’s a private contract that says you won’t resell them. They can only
    Rack up legal expenses attempting a civil suit with that stipulated. If they said you can no longer purchase season tickets because you violated our agreement then they’ve tracked the proof. Also states they’re electronic transaction records as evidence. Corporations run the world and sporting events are meant to distract you just like the Roman Gladiators at the Coliseum. Stay dumb and distracted…Priority #1.

  58. Are people who buy from the secondary market not fans? They may be wealthier fans, but they are just as much fans or even possibly bigger fans (is a bigger or better fan someone who would pay more money or would wait in line for 3 days because their time is not as valuable) . The fans who dont have season seats just may not have been around or did not have the financial means to buy the tickets long ago. The more tickets that make the secondary market the cheaper it is for “fans” to buy them. if the Broncos suck prices will go below face value and the “fans” will benefit even more. Of course, the “fans” might not be at the game which is why the prices dropped below face. Duh….Econ 101
    I dont know about Elway, but I guarantee that Pat Bowlen has scalped Super Bowl tickets (or did so through his cronies). I used to buy tickets every year from a guy who got them from “upper management.” He might have forgotten about it by now.
    Anyway, That is why very few season seat holders get tickets when the Broncos make the Super Bowl. Moreover, if you were in the right social circles you may have also gotten them for face value from Bolen, Elway or other upper level management. ITs always nice to be an “elite fan.”
    Lets say the Broncs got 7,500-12,000 tickets when they made the Super Bowl, how many went to the “loyal fans” for face value then? Probably not even 20 percent. Moreover, many are put into “Travel Packages” for the “fans” which are just disguised scalped tickets. 1 example might be a 3 nights hotel, transportation to and from the game, a date with a Bronco Cheerleader (no extras), a mingle with Craig Morton, and 2 end zone tickets for $6500 per person. Unless that is one hell of a great looking filly, its a scalped ticket . Put lipstick on a pig (or pigskin) and its still a Pig. At the end of the day the day it is their business and they want to look like heroes, but they are dirtbags just the same who hide the dirty laundry. So go home and smoke a joint and watch the Broncos from your big screen TV.

Leave a Reply