Casino company could acquire naming rights to Cardinals stadium

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As the NFL continues to thumb its nose at gambling, it remains otherwise willing to put a hand out for money from gambling concerns.

According to the Phoenix Business Journal, Gila River Gaming Enterprises will meet with the Cardinals regarding the possibility of purchasing the naming rights to the 11-year-old venue. The company operates four casinos located within the Gila River Indian Community.

While the deal may never happen, the fact that it hasn’t been already rejected due to the gambling connection shows how much the league’s attitudes toward gambling have changed, even if the Commissioner’s rhetoric hasn’t. At some point, the Commissioner likely will abruptly change his tune about gambling, in the same way that the league abruptly changed its tune about Las Vegas.

Speaking of Las Vegas, the mere possibility that a casino company could purchase the naming rights for a team in Arizona suggests that it will be open season for a wide variety of casino partnerships at the new Raiders stadium, up to and including the naming rights to the venue where the team will play.

30 responses to “Casino company could acquire naming rights to Cardinals stadium

  1. if local tax dollars become harder to get and tv networks start to smarten up the owners will take all the gambling money they can get…its only a matter of time…

  2. they are already in that bed. when they named the Dolphins stadium . HARD ROCK STADIUM . Since Hard Rock’s primary business is Hotel and Casinos

  3. Too bad other LasVegas companies are not in the running. I’d love to see them playing at The Chicken Ranch Stadium.

  4. It’s just a matter of time. Eventually they’re going to get greedier and that’s when they start making excuses to why it’s different compared to now and why they can start letting casinos have naming rights. Of course, only if casinos are willing to pay a premium.

  5. The NFL doesn’t have a problem with the hypocrisy since gaming entities (Tribal or commercial) are such a viable category. There’s simply too much money there for them to ignore.

    Began happening in earnest in MLB about 15 years ago. Their approach was to take “casino money,” but position the sponsorship as a Tribal partnership. It’s now common practice for casino’s to be sponsors.

    Seems like the line in the sand has been, “as long as you don’t have a sports book.”

  6. I miss the old days when great stadiums had non-corporate names. But naming rights and fees are big money, something impossible to ignore. The day is probably not too far away when team uniforms will look like a Nascar race car plastered with advertising. SMH.

  7. I am astounded that the NFL is trying to keep the games playing time around 3 hours. Why not make it 5? Think of the additional advertising revenue. The NFL is the most aggresive, profit seeking Fortune 100 organizations of all time. Friday night football is next folks. The league is a piranha for dollar bills. They should listen to the strong wisdom of Mark Cuban. Don’t kill the golden goose with over saturation and greed. Sometimes less is more.

  8. Very common in AZ. Gila River Arena is where the Coyotes NHL team plays and Talking Stick Resort Arena is where the Suns NBA plays. Both are sponsored by Indian gaming operations.

  9. Too bad. I was hoping I would never have to say, “Hey, son, let’s go over to Gambling Casino stadium for the game.” My what the NFL has come to

  10. the mere possibility that a casino company could purchase the naming rights for a team in Arizona suggests that it will be open season for a wide variety of casino partnerships at the new Raiders stadium, up to and including the naming rights to the venue where the team will play.
    __________

    This is already happening. One of the primary sponsors of the Vikings’ new stadium is a casino, and I’m guessing that’s not unusual. I think the NFL’s problem with gambling has always been about gambling on football, not other types of legal gambling.

  11. unclmikl says:
    May 10, 2017 1:33 PM
    they are already in that bed. when they named the Dolphins stadium . HARD ROCK STADIUM . Since Hard Rock’s primary business is Hotel and Casinos
    ——————————-
    Just think how many names that stadium has had over the years. Joe Robbie Stadium, Dolphins Stadium, Pro Player Stadium, Landshark Stadium, Hard Rock, and I’m sure I’m forgetting several more.

  12. The league’s transparently foolish gambling stance is laughable. Between DFS and letting the Raiders move to Vegas it’s long past time to put aside that minor bit of hypocrisy and move back to their core hypocrisies of touting the integrity of the shield and player safety.

  13. trubroncfan07 says:
    May 10, 2017 1:19 PM
    So I guess we are at the point where stadiums will have a new name every 3-4 years.
    __________________________________

    Whoever is ready to right the biggest checks gets the name. They can change the name every year.

  14. bobthebillsfan says:

    From the NFL Owner’s Handbook, page 1, paragraph 1:

    “If there is money to be made, it is not wrong”.

    ______________________

    That’s the entire owner’s handbook: 1 sentence

    The player’s handbook, on the other hand, has more pages than the Oxford Dictionary!!!

  15. The plan is to build it right behind the Mandalay Bay and the design will have a focal point drawn straight toward the Luxor and its sky beam. Seems like MGM would be the favorite to capitalize on this… they practically own that entire end of the strip.

  16. Gila River does not post wagers on sports. The money behind the Las Vegas Raiders, clearly does. Very hard to see a problem with naming a football stadium that does not have a conflict of interest with the NFL. Gila River Arena and Talking Stick Arena already exist in Arizona. The only objection I have to naming a sports venue after a tribal casino, is as I understand it, profits from Indian casinos, are supposed to benefit the members of the tribe. Still a heck of a lot better sounding than University of Phoenix Stadium, by far the worst corporate named stadium in sports.

  17. Depressing on multiple levels.

    The NFL thinks it can’t end up like boxing. Yes it can.

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