Report: United Airlines buying naming rights to L.A. Memorial Coliseum

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The Rams announced Thursday that they will be playing at the Los Angeles Memorial Coliseum through at least the 2019 season, although the name of the building appears set to change.

Michael Smith and John Ourand of Sports Business Daily report that United Airlines has agreed to purchase naming rights to the stadium. The deal is reportedly worth more than $70M over 15 years and the stadium’s new name is expected to include “Memorial Coliseum.”

FOX Sports, through a partnership with USC, has been trying to sell the naming rights since 2015 and the money from the deal is expected to be used toward renovations of the aging building. United’s CEO Oscar Munoz is a graduate of USC’s business school.

Munoz and United were in the headlines often this year after a passenger was bloodied while being dragged off a plane so that the airline could put employees in his seat. There probably won’t be any change to ticket policies at the Coliseum as a result of the naming rights deal, but ticket buyers should probably have a look at the fine print to make sure there won’t be any restrictions on actually using them.

32 responses to “Report: United Airlines buying naming rights to L.A. Memorial Coliseum

  1. As a close friend of the organization this is finally some good news for UAL… they have had a tough go in the media despite their recent climb in stock price

  2. So the Rams fans have this to look forward to: Over selling of seats, then beating the crap out of and dragging them into the street the fans who were the 2nd to purchase those seats if the 1st to purchase them show up.

  3. This is going to be the funniest thing on Reddit in quite some time. Photoshop after photoshop of made up signs on that stadium.

    This guys are about the dumbest company ever.

  4. Well, United Airlines Memorial Coliseum sounds like we are supposed to feel bad for UA dying, That’s probably not a good starting point.

  5. Does it include free beatings and removal of fans who paid their admission because the game has been “oversold” and United wants some of their own staff to attend?

  6. Please explain how putting your name on a worn down stadium is good news for UAL? Isn’t that money better spent on training their employees to act professionally and treat the people who spend money so they can have a job with respect?

  7. Silent Stan at his best. He could care less that the new stadium will be finished a season later. Gets the deal with United but who really cares? They still have an issue with the flight path into LAX. Maybe United will land in the parking lot or better yet scream their jet engines flying into LAX after another Ram loss. Owner, GM, coach, and starting QB Goof are a joke. Just more of what Silent Stan Kroenke is all about., Lets over charge the fans, produce a less than acceptable product on the field, hire buffoons as management, all the while the asset of a professional pro sports franchise rises.

  8. I don’t care what they name it. I just want the stadium to make sure they have enough beer and water bottles to actually last past halftime unlike all of last season.

  9. This is the most inappropriate use of money where “naming rights” are concerned since the University of Phoenix sank millions into the stadium where the Cardinals play.

  10. “There probably won’t be any change to ticket policies at the Coliseum as a result of the naming rights deal,”
    ==========================
    The naming rights deal won’t directly affect ticket policies, but indirectly it does. The Coliseum is planning to renovate the stadium. A lot of long time season ticket holders will have their seats relocated, and others may be priced out. The planned renovations will in part be funded by this deal.

  11. Paying for stadium naming rights has replaced the traditional stock split as the surest sign that a company has run out of good ideas.

    Time to buy some UAL puts!

  12. For the 2017-18 season, watching these guys for 4 quarters will be like being atuck in a middle coach seat between 2 morbidly obese guys with out of control BO on a non-stop flight from Seattle to Sydney AUS. Thank you and Buh-bye, now…

  13. Great…now even if you buy a seat ahead of time you won’t know if you actually have one until the game starts.

  14. Expect many mass game cancellations, numerous game delays, and if there is a game, I’m guessing the CEO will come out and give us another smug message on the big screen about how much they care about their customers.

  15. ” A lot of long time season ticket holders will have their seats relocated, and others may be priced out. The planned renovations will in part be funded by this deal.”

    Actually, the season ticket holders will be “re accomodated”, to use UA terminololgy

  16. Stan can make a GAZILLION on the same deal in Inglewood. Think about it. Every flight landing at LAX will be greeted with United LED advertisements. Assuming onshore flow, of course. Otherwise, it will be every flight taking off. If you don’t understand what I just wrote, you’re stupid and probably voted for Trump, and just move on.

    The good news is, coals coming back, so you can go buy that new F-150 and buy that shag carpet you had your eyes on. American is great again, after all!

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