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Report: United Airlines buying naming rights to L.A. Memorial Coliseum

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The Rams announced Thursday that they will be playing at the Los Angeles Memorial Coliseum through at least the 2019 season, although the name of the building appears set to change.

Michael Smith and John Ourand of Sports Business Daily report that United Airlines has agreed to purchase naming rights to the stadium. The deal is reportedly worth more than $70M over 15 years and the stadium’s new name is expected to include “Memorial Coliseum.”

FOX Sports, through a partnership with USC, has been trying to sell the naming rights since 2015 and the money from the deal is expected to be used toward renovations of the aging building. United’s CEO Oscar Munoz is a graduate of USC’s business school.

Munoz and United were in the headlines often this year after a passenger was bloodied while being dragged off a plane so that the airline could put employees in his seat. There probably won’t be any change to ticket policies at the Coliseum as a result of the naming rights deal, but ticket buyers should probably have a look at the fine print to make sure there won’t be any restrictions on actually using them.

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32 Responses to “Report: United Airlines buying naming rights to L.A. Memorial Coliseum”
  1. MichaelEdits says: May 18, 2017 4:18 PM

    That’ll make the Raiders want to move back to Los Angeles.

  2. blitzinc43 says: May 18, 2017 4:23 PM

    As a close friend of the organization this is finally some good news for UAL… they have had a tough go in the media despite their recent climb in stock price

  3. dawoger says: May 18, 2017 4:27 PM

    So the Rams fans have this to look forward to: Over selling of seats, then beating the crap out of and dragging them into the street the fans who were the 2nd to purchase those seats if the 1st to purchase them show up.

  4. bleedingfacemask says: May 18, 2017 4:29 PM

    Great…beer prices will get jacked up, and less leg room.

  5. hack0059 says: May 18, 2017 4:35 PM

    This is going to be the funniest thing on Reddit in quite some time. Photoshop after photoshop of made up signs on that stadium.

    This guys are about the dumbest company ever.

  6. beavertonsteve says: May 18, 2017 4:36 PM

    Well, United Airlines Memorial Coliseum sounds like we are supposed to feel bad for UA dying, That’s probably not a good starting point.

  7. bigdaddystyle says: May 18, 2017 4:37 PM

    and immediately they remove the Raiders fans from their seats.

  8. scoops1 says: May 18, 2017 4:40 PM

    maybe Blue Star Airlines can acquire the rights to the new stadium in Vegas

  9. harrisonhits2 says: May 18, 2017 4:41 PM

    Does it include free beatings and removal of fans who paid their admission because the game has been “oversold” and United wants some of their own staff to attend?

  10. bayousooner90 says: May 18, 2017 4:41 PM

    Please explain how putting your name on a worn down stadium is good news for UAL? Isn’t that money better spent on training their employees to act professionally and treat the people who spend money so they can have a job with respect?

  11. mnrasslinggovjesse says: May 18, 2017 4:42 PM

    They’ll be making most of the seats smaller, selling more tickets than there are seats, and the games may not start when scheduled.
    Enjoy the flight.

  12. jags2daship says: May 18, 2017 4:45 PM

    Listen to the usher or you will be dragged out

  13. stexan says: May 18, 2017 4:45 PM

    I doubt they’ll have a problem with overbooking that place.
    I’d make darn sure I held onto my ticket stub, tho.

  14. TheVikingsHaveHowManySBTrophys? says: May 18, 2017 4:49 PM

    What will UAL call it ?
    Dr. David Dao Stadium ?

  15. 19dead2 says: May 18, 2017 5:03 PM

    Silent Stan at his best. He could care less that the new stadium will be finished a season later. Gets the deal with United but who really cares? They still have an issue with the flight path into LAX. Maybe United will land in the parking lot or better yet scream their jet engines flying into LAX after another Ram loss. Owner, GM, coach, and starting QB Goof are a joke. Just more of what Silent Stan Kroenke is all about., Lets over charge the fans, produce a less than acceptable product on the field, hire buffoons as management, all the while the asset of a professional pro sports franchise rises.

  16. elwaysteeth says: May 18, 2017 5:04 PM

    How could Chrysler miss out on the opportunity to have the naming rights to a stadium with Dodge Chargers and Dodge Ram pick ups?

  17. hack0059 says: May 18, 2017 5:08 PM

    Ushers I mean 🙂

  18. bubbybrister/shovelpass says: May 18, 2017 5:17 PM

    I bet the airline food at the concessions will be just yummy!

  19. NFLexpert says: May 18, 2017 5:17 PM

    Will they be serving snacks after each quarter?

  20. charger383 says: May 18, 2017 5:27 PM

    Oscar Munoz has already screwed up CSX Railroad, United Airlines and now a stadium. Not many can do all that

  21. schmitty2 says: May 18, 2017 5:33 PM

    I don’t care what they name it. I just want the stadium to make sure they have enough beer and water bottles to actually last past halftime unlike all of last season.

  22. jayhawk6 says: May 18, 2017 5:33 PM

    This is the most inappropriate use of money where “naming rights” are concerned since the University of Phoenix sank millions into the stadium where the Cardinals play.

  23. Bloodfart says: May 18, 2017 5:44 PM

    Well the rams arent going to beat anyone, maybe the stadium will though.

  24. sameer1138 says: May 18, 2017 5:46 PM

    Late night TV is going to have a field day with this one.

  25. ctchiefsfan says: May 18, 2017 5:49 PM

    In a year or two some investor will leverage a buyout of United and rename it Pan Am or Eastern. UA is ALL DONE.

  26. mackcarrington says: May 18, 2017 6:20 PM

    “There probably won’t be any change to ticket policies at the Coliseum as a result of the naming rights deal,”
    The naming rights deal won’t directly affect ticket policies, but indirectly it does. The Coliseum is planning to renovate the stadium. A lot of long time season ticket holders will have their seats relocated, and others may be priced out. The planned renovations will in part be funded by this deal.

  27. binarymath says: May 18, 2017 7:32 PM

    Paying for stadium naming rights has replaced the traditional stock split as the surest sign that a company has run out of good ideas.

    Time to buy some UAL puts!

  28. auscon4 says: May 18, 2017 7:46 PM

    For the 2017-18 season, watching these guys for 4 quarters will be like being atuck in a middle coach seat between 2 morbidly obese guys with out of control BO on a non-stop flight from Seattle to Sydney AUS. Thank you and Buh-bye, now…

  29. jocyn says: May 18, 2017 7:59 PM

    Great…now even if you buy a seat ahead of time you won’t know if you actually have one until the game starts.

  30. rcali says: May 18, 2017 8:33 PM

    Expect many mass game cancellations, numerous game delays, and if there is a game, I’m guessing the CEO will come out and give us another smug message on the big screen about how much they care about their customers.

  31. liondoc says: May 19, 2017 12:14 PM

    ” A lot of long time season ticket holders will have their seats relocated, and others may be priced out. The planned renovations will in part be funded by this deal.”

    Actually, the season ticket holders will be “re accomodated”, to use UA terminololgy

  32. fearsome4 says: May 20, 2017 2:56 AM

    Stan can make a GAZILLION on the same deal in Inglewood. Think about it. Every flight landing at LAX will be greeted with United LED advertisements. Assuming onshore flow, of course. Otherwise, it will be every flight taking off. If you don’t understand what I just wrote, you’re stupid and probably voted for Trump, and just move on.

    The good news is, coals coming back, so you can go buy that new F-150 and buy that shag carpet you had your eyes on. American is great again, after all!

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