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Tom Brady files for a host of TB12 trademarks

AP

It’s not clear when Patriots quarterback Tom Brady will retire from football. When he does, it is clear what he’ll be doing: Making a ton of money by selling products and services that carry the TB12 brand.

Via Mark Shanahan of the Boston Globe, Brady has filed for a wide variety of trademark protections for potential products carrying his TB12 brand, from foam exercise rollers, to athletic bags, shirts, sleepwear, and meal kits. Applications also have been filed for TB12 resistance bands, medicine balls, kettle bells, and jump ropes.

The clearest indication of Brady’s plan to take his methods for staying fit and healthy to the public comes from his effort to obtain trademark protection for TB12 educational services, described (per the Globe) as “seminars for certification of instructors, personal and athletic trainers, consultants, therapists, and medical professionals in the fields of diagnostic medical testing, physical therapy, physical rehabilitation, sports medicine, health, nutrition, cognitive training and development, and concussion awareness.”

Brady has said he plans to play at least until he’s 45. It’s possible that the widespread rollout of products bearing the TB12 trademark will happen before he has stopped playing.

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46 Responses to “Tom Brady files for a host of TB12 trademarks”
  1. maddenisfordorks says: May 28, 2017 12:33 AM

    I already bought the website and directed it to Donald Trump’s campaign site for 2020.

    Make America Great again!

    (Drinks bleach)

  2. phantomgremlin says: May 28, 2017 12:33 AM

    What about footballs?

    Will he endorse or sell footballs that are easier to handle for people with smaller hands or in cold weather?

    I’d feel deflated if he introduced a comprehensive product line but didn’t include footballs.

  3. babygaga19 says: May 28, 2017 12:37 AM

    TB12 has limited protection due to it’s descriptiveness. It will be a challenge to get this registered in the PTO without strong evidence of commercial secondary meaning.

  4. aj66shanghai says: May 28, 2017 12:45 AM

    What a swell guy.

  5. eljefedelmundo says: May 28, 2017 5:47 AM

    Branded cellphones? cameras? Home concussion tests?

    This should be fun

  6. walker1191 says: May 28, 2017 5:49 AM

    Sounds like playing until he’s 45 is part of his TB12 marketing plan.

  7. Flash1287 says: May 28, 2017 5:55 AM

    GOAT

  8. irsaysneedle says: May 28, 2017 6:52 AM

    likely going to have exclusive rights to the statement “only player to have won 7 Lombardi trophies” as well

  9. philvil41 says: May 28, 2017 7:06 AM

    Has he applied for a trademark in destruction of phones to avoid being caught as the cheater that he is? # legacyforevertainted

  10. afifthlombardiforthehaters says: May 28, 2017 7:25 AM

    jeez how much money does tom’s kids,kids grand kids need

  11. 315judman says: May 28, 2017 8:13 AM

    What about TB12*****?

  12. superpatriotsfan says: May 28, 2017 8:18 AM

    Should file a trademark protection on cell phone destruction services.

  13. dcpatfan says: May 28, 2017 9:01 AM

    Is there anyone left who can dispute…. TB12……
    The Undisputed GOAT?

    I Am So Proud!

  14. FoozieGrooler says: May 28, 2017 9:11 AM

    Tiny Balls 1 & 2.
    Him and Trump.

  15. redlikethepig says: May 28, 2017 9:13 AM

    Follow his workout plan and you’ll be able to crush cell phones with one hand when the heat is on.

  16. ncphinsfan says: May 28, 2017 9:14 AM

    Nonsense! He is going to do SlimFast and CopperFit commercials just like every former QB Star.

  17. amishninjas says: May 28, 2017 9:19 AM

    Darren Rovell just felt a disturbance in the force.

  18. kissbillsrings says: May 28, 2017 9:26 AM

    phantomgremlin says:
    May 28, 2017 12:33 AM
    What about footballs?

    Will he endorse or sell footballs that are easier to handle for people with smaller hands or in cold weather?

    I’d feel deflated if he introduced a comprehensive product line but didn’t include footballs.
    ____________________________
    Too late…. You already sound deflated, like so many other fans of other franchises….
    He should endorse educating people with smaller brains or lower IQ’s
    Because there are sooooo many of you out there….he’d make a fortune!!!
    2 Super Bowl championships since that farce….THAT HAS TO BE VERY DEFLATING TO THE YOU GUYS!!!!
    Lol!!!

  19. RandyinRoxbury says: May 28, 2017 9:26 AM

    Let’s make America healthy again!
    I ❤ TB!

  20. nhpats says: May 28, 2017 9:51 AM

    It’s going to be another really long year for the Haters…..

  21. factpurveyor says: May 28, 2017 9:58 AM

    phantomgremlin says:
    May 28, 2017 12:33 AM

    What about footballs?
    Will he endorse or sell footballs that are easier to handle for people with smaller hands or in cold weather?
    I’d feel deflated if he introduced a comprehensive product line but didn’t include footballs.
    —————————————————
    Those on the right side of the Bell Curve are able to understand 7t grade science and know that cold weather drops the PSI in things that are inflated, such as footballs. So cold weather is never an issue.

    Just look at the PSI report that the NFL released after the 2015 season. Wait…the NFL has kept that report secret since 2015. You can always watch videos online where footballs drop PSI when placed into refrigerators.

    Now for the issue of your small hands…
    Brady is considering selling footballs that would come with a small cooler which would also include one of those reusable ice packs.

    That way you can inflate the football indoors where it is about 75 degrees You can then put the football in the endorsed refrigerator where is its much cooler. The PSI will drop naturally just like science dictates. Then your small hands won’t be an issue. No need to feel deflated TB12 and science is looking out for you.

  22. canetic says: May 28, 2017 10:04 AM

    Gotta extricate every last dollar from the fans. $200 cookbook? Lol.

  23. cadreamer1969 says: May 28, 2017 10:06 AM

    Very strange Florio situation, love Kaepernick, hate Brady.

  24. 700levelvet says: May 28, 2017 10:06 AM

    I remember as a kid…The Sears and Roebuck catalog…where you could buy Ted Williams endorsed shotguns, fishing rods and reels…along wih a glove, bat etc….what’s the big deal.

  25. factpurveyor says: May 28, 2017 10:09 AM

    redlikethepig says:
    May 28, 2017 9:13 AM
    Follow his workout plan and you’ll be able to crush cell phones with one hand when the heat is on.

    ————————————————————–
    Waste of time because you can only crush on phone and you will be exhausted.

    The 2 team owned telephones will remain in perfect working order. So every text that was sent will still be obtained by the NFL. Just like the text messages that were obtained by the NFL during framegate. Crushing the phone doesn’t destroy the paper phone logs either. Like the logs that Brady provide to the NFL during framegate. The NFL will still have 2 ways to read every text message. Just like they did during framegate.

    Any idea when the NFL plans on releasing the PSI information that they collected during the 2015 NFL season ???

  26. ibillwt says: May 28, 2017 10:11 AM

    Good for him. I wouldn’t buy overpriced exercise schlock but it’s better for the couch potatoes than peddling overpriced crappy pizza, etc.

    When you are universally recognized as the greatest football player in history, look better than all the movie stars, and are beloved by the people, you have a lot of options.

  27. eddievortex says: May 28, 2017 10:11 AM

    We criticize, hate, etc. Brady keeps going to the bank to make huge deposits!

  28. streetyson says: May 28, 2017 10:12 AM

    Wow, lots of typically ill-informed sad & salty haters out there today – Wells didn’t (nor couldn’t) demand the phone, he had all the ballboy and Pats’ texts already, and the NFLPA told Brady not to give it, and Brady only got rid of it after meeting Wells.

    But without evidence from the texts (which the league leaked), nor Brady’s freely given personal emails (which the league leaked), nor the PSI (despite being improperly manipulated in favor of the accusers), all Fraudger had was this false propaganda that Brady destroyed his phone when Wells wanted it – despite then refusing to accept Brady’s phone logs as evidence, despite Brady saying those logs proved the NFL already had all texts between him and anyone in the Patriots org.

    Meanwhile, still no punishment for Aaron Rodgers’ admitted long-running improper ball-inflation scheme, nor for the Colts or Giants for knowingly breaking rules by bringing needles to the sidelines and breaking again by using them on opponents’ balls.

  29. streetyson says: May 28, 2017 10:18 AM

    canetic says:
    May 28, 2017 10:04 AM
    Gotta extricate every last dollar from the fans. $200 cookbook? Lol.
    ————–
    Whilst I don’t like such stuff, at least it’s part of his very own health & fitness agenda – so it’s nowhere near as bad as pushing crappy pizza or being a dodgy insurance salesman. What do those things have to do with being a sportsman or anything other than selling out?

  30. harrisonhits2 says: May 28, 2017 10:22 AM

    “Has he applied for a trademark in destruction of phones to avoid being caught as the cheater that he is?”

    Hilarious to see people like you desperately hanging on to that lie when you know full well that Ted Wells told him he was done with the phone, had already repeatedly examined it and told Brady that he no longer needed any access to the device.

    Also hilarious that you call Brady a cheater, but by posting lies over and over about him you’re actually “cheating” in your comments.

  31. factpurveyor says: May 28, 2017 10:37 AM

    dcpatfan says:
    May 28, 2017 9:01 AM

    Is there anyone left who can dispute…. TB12……
    The Undisputed GOAT?

    ———————————————————–
    Yes
    The handful of clueless dupes who still subscribe to the “cheating” nonsense.

    We see a few of them all the time posting under these articles. Some of them even took time out of their lives to create multiple user names for the task of posting repetitive nonsense under every Patriot related article.

    Most people would seek medical help if they found themselves seeking articles about a team that they don’t root for just so they can use multiple user names to spew drivel.

  32. flviking says: May 28, 2017 10:39 AM

    dcpatfan says:
    May 28, 2017 9:01 AM
    Is there anyone left who can dispute…. TB12……
    The Undisputed GOAT?

    I Am So Proud!

    ///////////

    What is he your kid? Don’t you people think before posting?

  33. factpurveyor says: May 28, 2017 10:55 AM

    2 people posted the below nonsense about “destruction of phones”:
    ————————————————–

    Has he applied for a trademark in destruction of phones to avoid being caught

    Should file a trademark protection on cell phone destruction services.

    ————————————————–
    The funny thing is that the NFL was smart enough to understand that 50% of the population lives on the left side of the Bell Curve. The NFL knew that if they could get many headlines that included the words “brady destroyed his phone that the mindless masses could be duped.

    The fact that the NFL already had the 2 team owned phones and the paper phone logs wouldn’t matter.

    The fact that the Colts footballs were also deflated wouldn’t matter.

    Science wouldn’t matter.

    Only stupidity mattered as the many drooling fools on he left side of the Bell Curve were permanently duped.

  34. maust1013 says: May 28, 2017 11:05 AM

    Makes sense that he would try to brand out his approach to training and well being. When you hear him in interviews he is passionate about it and obviously it is working for him the results speak for themselves, while envy and jealousy are spoken by others.

  35. mann44 says: May 28, 2017 2:36 PM

    Maybe he plans to sell Terry Bradshaw items.

  36. walker1191 says: May 28, 2017 3:23 PM

    Save your scorn for the celebs and athletes that endorse crap for big bucks that they don’t use.

  37. patsfan4lifesbchamps says: May 28, 2017 3:36 PM

    Is he going to trademark Italian and Brazilian HGH too?

  38. theringisthething says: May 28, 2017 6:15 PM

    Well you haters are right about 1 thing – Brady is the best with under inflated footballs (even better than Andrew luck)

    But…..he’s also the best at throwing normally inflated balls.

    And over inflated balls.

    And soccer balls, baseballs, golf balls, and even bowling balls.

    Probably frisbees and boomerangs too.

  39. trajan2448 says: May 28, 2017 11:32 PM

    It has been scientifically proven that Brady haters are just redirecting their own self loathing. Tragic how many Americans are so poorly brought up.

  40. terripet says: May 28, 2017 11:55 PM

    File for a deflated football trademark five yard passer

  41. terripet says: May 28, 2017 11:57 PM

    Tommy boy did you walk on hot coals yet you fraud

  42. bullcharger says: May 29, 2017 2:12 PM

    terripet says:
    May 28, 2017 11:57 PM
    Tommy boy did you walk on hot coals yet you fraud

    ———–

    Yeah… sure. Yet the beloved Peyton manning is out there selling Budweiser and Buicks while he’s drinking Dom and driving a Ferarri.

    Brady is authentic.

  43. bullcharger says: May 29, 2017 2:15 PM

    patsfan4lifesbchamps says:
    May 28, 2017 3:36 PM
    Is he going to trademark Italian and Brazilian HGH too?

    —————

    You have to be a complete fool to look at Brady’s build and think that he does HGH. He doesn’t even look like he could bench 250 and he works out every day.

  44. bullcharger says: May 29, 2017 2:15 PM

    terripet says:
    May 28, 2017 11:55 PM
    File for a deflated football trademark five yard passer

    —————-

    Correction… 5 yard passer who has won 5 Super Bowls.

  45. bullcharger says: May 29, 2017 2:19 PM

    philvil41 says:
    May 28, 2017 7:06 AM
    Has he applied for a trademark in destruction of phones to avoid being caught as the cheater that he is? # legacyforevertainted

    ————-

    I don’t get the destruction of the phone comment. He was due to receive a 4 game suspension, if he had accepted it, that’s what he would have gotten. In the end, that’s what he got.

    The phone had no impact. You should be a happy hater.

    As far as his legacy, most people now believe that Brady is the greatest ever. His legacy has never been more intact.

  46. bullcharger says: May 29, 2017 2:20 PM

    walker1191 says:
    May 28, 2017 3:23 PM
    Save your scorn for the celebs and athletes that endorse crap for big bucks that they don’t use.

    ——-

    Exactly. Peyton Manning is at the top of that list.

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