It’s not clear when Patriots quarterback Tom Brady will retire from football. When he does, it is clear what he’ll be doing: Making a ton of money by selling products and services that carry the TB12 brand.
Via Mark Shanahan of the Boston Globe, Brady has filed for a wide variety of trademark protections for potential products carrying his TB12 brand, from foam exercise rollers, to athletic bags, shirts, sleepwear, and meal kits. Applications also have been filed for TB12 resistance bands, medicine balls, kettle bells, and jump ropes.
The clearest indication of Brady’s plan to take his methods for staying fit and healthy to the public comes from his effort to obtain trademark protection for TB12 educational services, described (per the Globe) as “seminars for certification of instructors, personal and athletic trainers, consultants, therapists, and medical professionals in the fields of diagnostic medical testing, physical therapy, physical rehabilitation, sports medicine, health, nutrition, cognitive training and development, and concussion awareness.”
Brady has said he plans to play at least until he’s 45. It’s possible that the widespread rollout of products bearing the TB12 trademark will happen before he has stopped playing.