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NFL to allow liquor commercials this season

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Beer commercials have been a major part of NFL games for so decades. But the NFL has drawn the line at hard liquor. Until now.

Reversing a longstanding policy, the NFL has informed NBC, ESPN, CBS and FOX that they can run up to four 30-second commercials per game advertising hard liquor, the Wall Street Journal reports. Previously, liquor was among the products the NFL wouldn’t allow to be advertised during its games.

Still, the NFL is going to be restrictive about what the commercials can include: They can’t be football-themed, they can’t be aimed at underage drinkers and they have to include a socially responsible message such as a reminder not to drive drunk. A maximum of four liquor commercials can add per game.

The NFL still bans plenty of types of advertising, often for reasons that are hard to understand. Commercials for condoms and other forms of birth control, for instance, are banned, even as commercials for erectile dysfunction drugs are among the most common ads on NFL games. Energy drink commercials are also banned, as are commercials for any type of gambling and even for Las Vegas tourism — an odd choice considering the NFL has approved the Raiders’ move to Las Vegas and will be courting tourists to buy tickets. The league also won’t allow marijuana ads during games, even local ads in states where marijuana is legal. And supplement distributors like GNC can’t buy ads.

So the NFL will still turn down a lot of potential advertising revenue over concerns about the shield being tarnished by the “wrong” kinds of advertisers. But liquor companies are no longer considered the “wrong” kinds of advertisers.

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67 Responses to “NFL to allow liquor commercials this season”
  1. jrossizzle says: Jun 3, 2017 7:03 AM

    (As the captains come the field for the coin toss)
    This coin toss is sponsored by Captain Morgan
    “Put a little captain in you!!!”

  2. It should read"the triumphant return of Lemmy Akyadis" says: Jun 3, 2017 7:06 AM

    Hypocrisy knows no bounds.

  3. groleo45 says: Jun 3, 2017 7:08 AM

    Yes, fans, drink liquor. And consume some sexy through ads and constant cuts to cheerleaders gyrating and twerking.

    3 pumps after a TD though and it’s 50k + 15yards. Bunch of hypocrites.

  4. doctorrustbelt says: Jun 3, 2017 7:14 AM

    This is great news.

    NFL fans need to drink more liquor.

    It would be a shame to see sober, respectful fans at NFL games.

  5. saxguru says: Jun 3, 2017 7:15 AM

    Well played, jrossizzle.

  6. TheBrownswillstinkagain says: Jun 3, 2017 7:31 AM

    SMH. Expect alot of “wrong” kind of advertisers to be allowed coming up. They need all the revenue they can get their grubby hands on.

    Maybe they can have Antonio Cromartie do the Trojan ads. Football fans this is what happens when you dont use these, and show his 14 kids

  7. SparkyGump says: Jun 3, 2017 7:38 AM

    Imagine Jerry Jones shilling “Old Grand Dad” bourbon.

  8. streetyson says: Jun 3, 2017 7:39 AM

    It’s Distiller Time!

  9. rodgerstonelson says: Jun 3, 2017 7:40 AM

    Hopefully, someone gets creative and puts liquor and a casino together.

    “Liquor in the front, poker in the back”

  10. denverdave3 says: Jun 3, 2017 7:55 AM

    Great plan, NFL. Punish players who legally partake of pot, and then profit from selling your own drug of choice.

    GEEZE! I may be nearing 70, but if a sober old-timer like me can see the injustice, I bet nearly everybody can.

  11. patfic5 says: Jun 3, 2017 8:16 AM

    NFL continues to contradict itself. Maybe they can have Kap sing the national anthem during military month….

  12. mauijim805 says: Jun 3, 2017 8:18 AM

    Raiders in Vegas,liquor ads,won’t be long before Roger allows pot adds…

  13. GenXJ says: Jun 3, 2017 8:18 AM

    Joe Camel needs an explanation.

  14. billh1947 says: Jun 3, 2017 8:18 AM

    I will be smiling as I sip my Jack on the rocks when the ad is shown and go get a refill.

  15. tonebones says: Jun 3, 2017 8:19 AM

    This is actually good. Now you can bring home a bottle of erectile dysfunction pills in one hand, and a bottle of booze in the other. This might help save some marriages. The NFL is concerned with family values.

  16. stillabengalsfan says: Jun 3, 2017 8:22 AM

    Roger’s hypocrisy knows no bounds.

  17. MichaelEdits says: Jun 3, 2017 8:34 AM

    Some teams are unwatchable without hard liquor.

  18. brendafortheboyz says: Jun 3, 2017 8:40 AM

    @ patfic5

    You gave me my laugh for the day 🙂 🙂
    GREAT idea!!!!

  19. mazenblue says: Jun 3, 2017 8:46 AM

    Hells ya!!! And they can drive their children home drunk at the encouragement and support from the NFL. I dont watch espn, dont go to games, havent bought a jersey since Charles Woodson in Oakland. Trying to be a fan is hard. They make you not want to be.

  20. Mudcat Williams says: Jun 3, 2017 8:47 AM

    Good for Browns fans because they can’t get through a game without a bottle of Jack

  21. Wisconsin's Favorite Son Jeffrey Be Dahmed says: Jun 3, 2017 8:50 AM

    We’re gonna love that in Green Bay. It’s only natural here.

  22. bigpete07 says: Jun 3, 2017 8:52 AM

    Haven’t seen Peyton Manning on TV recently. Is he okay?

  23. boknowsvt says: Jun 3, 2017 8:55 AM

    I had no idea certain commercials were banned. Do people actually watch commercials anymore?

  24. grogansheroes says: Jun 3, 2017 8:56 AM

    I for one am surprised the NFL overlooks ANY revenue stream!

  25. jjb0811 says: Jun 3, 2017 9:34 AM

    Some ad needs to have the liqured up kicker!

  26. andtheeaststreetshuffle says: Jun 3, 2017 10:06 AM

    E-cigarettes right around the corner. Have a few shots of tequila ‘end zone’ gold with that flavorful ‘first down’ e-cig.

  27. silvernblacksabbath says: Jun 3, 2017 10:12 AM

    OLD MONEY = Cigarettes, Alcohol and Pharmaceuticals

    That’s why MJ is mostly ILLEGAL!!!

    Alcohol is better for the court system and cops.. Keeps them employed!

  28. steelergold says: Jun 3, 2017 10:25 AM

    Watching the NFL the past couple of years has caused me to drink more. At least I’ll be up to speed on the latest offerings to kill my pain.

  29. FreewayJim says: Jun 3, 2017 10:27 AM

    That’s great, now can we get a limit on the erectile dysfunction ads?

  30. redlikethepig says: Jun 3, 2017 10:59 AM

    The last I heard liquor was legal. I know the NFL is in charge of punishing abusers, but are they now the morality police too?

  31. thejetssuck2001 says: Jun 3, 2017 11:13 AM


  32. RandyinRoxbury says: Jun 3, 2017 11:16 AM

    Falcon fans still haven’t put the bottle down.

  33. murphyslaw40 says: Jun 3, 2017 11:20 AM

    I really had no idea that energy drink ads were banned. Never occurred to me.

  34. learysdisciples says: Jun 3, 2017 11:21 AM

    What about the children?

  35. laxcoach37 says: Jun 3, 2017 11:27 AM

    I will bet anyone $1000 that AB InBev (the foreign owners of Budweiser, et al) will buy the top Liquor Advertiser before the season is over.

    “The best defense is a good offense”

  36. milkcan44 says: Jun 3, 2017 11:31 AM

    They should run condom ads in the locker rooms.

  37. Dunkin says: Jun 3, 2017 11:45 AM

    It makes sense. There is a lot of money in the liquor industry and they can only sacrifice so much bottom line before trying to act like there is some moral stance becomes too expensive. They will start allowing pot ads too once that grows more cash rich as an industry.

  38. ggreen657 says: Jun 3, 2017 11:46 AM

    Bring back Madden.

    Less Filling! More Taste!

  39. bannedfromchoirpractice says: Jun 3, 2017 11:49 AM

    The liquor adds should include a socially responsible message such as a reminder not to text and drive.

  40. pologroundsvet says: Jun 3, 2017 11:57 AM

    Wow! NFL greed knows no bounds.

  41. skoobyfl says: Jun 3, 2017 12:01 PM


  42. harrisonhits2 says: Jun 3, 2017 12:04 PM

    Gambling is bad so we’ll put a team in Vegas. And we’ll have ownership interest in the daily fantasy gambling leagues.

    Liquor especially when a player has a dui is bad, but now we’ll take their advertising dollars.

    The vile collection of greedbags that own and run the league are disgusting.

  43. twinfan24 says: Jun 3, 2017 12:17 PM

    Money, money, money!

  44. codiablo says: Jun 3, 2017 12:23 PM

    If a commercial worked on me, I’d kill myself. They need more Kevorkian commercials.

  45. packman15 says: Jun 3, 2017 12:24 PM

    If this means I get to see more Mila Kunis pitching Jim Beam, bring it on!

  46. bencoates57 says: Jun 3, 2017 12:55 PM

    The only thing worse than marijuana and opioids is alcohol.

  47. jmc8888 says: Jun 3, 2017 12:56 PM

    Well with a depression being held back by money printing hitting the wall, and ESPN losing money hand over fist… the NFL had to go back on some ethical stances to ensure their huge network contracts actually get paid out.

    Gambling… check
    Hard Liquor commercials…. check

  48. nygiantsfan1234 says: Jun 3, 2017 2:00 PM

    It’s about time ….jeez….

  49. jackedupboonie says: Jun 3, 2017 2:08 PM

    Cialis, viagra, bud, Kettle one, Trojan, KY, local casino, coming soon….marijuana ads. This whole country is a SIN city.

  50. chitowngronk says: Jun 3, 2017 2:23 PM

    Janikowski has been an in-game liquor ad goin on 2 decades!

  51. patriots123456 says: Jun 3, 2017 2:50 PM

    With what they charge for a beer at the game they are already raking in the big bucks…

  52. icebowler says: Jun 3, 2017 4:53 PM

    Beer drinkers can get just as drunk as liquor drinkers. A lot of people handle liquor better than they do beer or wine, especially tap beer.

  53. kd75 says: Jun 3, 2017 5:38 PM

    What’s next, Papa John’s putting pickles on pizza?

  54. lovemesomevikewins says: Jun 3, 2017 6:25 PM

    Oh great, if their not bad enough, show packer fans that there is more than Leinenkugel’s out there.

  55. bird2urmother says: Jun 3, 2017 10:26 PM

    “They can’t be aimed at underage drinkers”. What?! Wow how classy of them. Lol I never seen a beer or liquor commercial with a bunch of high school kids partying. I hope that makes the NFL feel better. Next they’re gonna say u can run your commercials but they can’t have any domestic violence in them. Duh, nfl. They should be patting themselves on the back for not aiming their liquor commercials at underage drinkers. (Sarcasm)

  56. aaronitout12 says: Jun 3, 2017 10:42 PM

    tonebones says:
    Jun 3, 2017 8:19 AM
    This is actually good. Now you can bring home a bottle of erectile dysfunction pills in one hand, and a bottle of booze in the other. This might help save some marriages. The NFL is concerned with family values.


    Who cares? Are you people really that influenced by a commercial? I have never yet seen a Coors Light commercial and thought, oh what a great idea! Ill go get one now!

    If I want a beverage of my choice, it will be because I want it, not because of a commercial. This world is getting so soft……

  57. xbam says: Jun 3, 2017 11:05 PM

    I’m guessing in about 20 years you will see commercials from the weed industry airing during NFL games….they will need the revenue when the TV money starts to dry up….

  58. daneraider1 says: Jun 4, 2017 1:14 AM

    Oh, so this explains why the NFL is so anti Medical MJ. it’s bad for business. nevermind its proven to help brain injuries, let just keep that capt morgan blast money rolling in.

  59. raiderrob21 says: Jun 4, 2017 9:32 AM

    You try watching the 49ers play the Rams without being totally hammered of some whiskey!

  60. windham9 says: Jun 4, 2017 9:51 AM

    For what the networks pay the NFL, networks should decide what ads to sell.

  61. captainwhodat says: Jun 4, 2017 9:57 AM

    If this means I get to see more Mila Kunis pitching Jim Beam, bring it on!…Mila Kunis, so that’s who it is…I am so out of it…but then, I’m old and can remember (fondly) of two and a half hour NFL games…like the hockey games are now…

  62. unclebluck says: Jun 4, 2017 10:07 AM

    NFL = Never Forget Liquor…

  63. bannedfromchoirpractice says: Jun 4, 2017 10:54 AM

    icebowler says:
    Jun 3, 2017 4:53 PM
    Beer drinkers can get just as drunk as liquor drinkers. A lot of people handle liquor better than they do beer or wine, especially tap beer.

    That’s not true. American beer is a little weaker than iced tea. Hard to get drunk from that.

  64. sychosam28 says: Jun 4, 2017 11:16 AM

    NFL will take any ones money they would probably let drug dealers advertise if it were possible.

  65. steeler43 says: Jun 4, 2017 12:32 PM

    The Marlboro Man would like to have a word with you.

  66. rufustfirefly1303 says: Jun 4, 2017 12:37 PM

    No gambling,Yet they have entire shows dedicated to fanasy football on nfl network

  67. fmc651 says: Jun 5, 2017 10:46 AM

    I am surprised Roger took this long to sell out.
    I like others have no problem with the product being advertised.

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