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NFL Network tells talent to stick to sports on social media

Sports journalists who venture into politics and other subjects on social media are often told to “stick to sports.” That’s the policy of the NFL.

The NFL’s vice president of social media and emerging programming, whose name happens to be Tom Brady, told SportsBusiness Journal that NFL Media employees are getting guidelines on social media that encourage tweeting about football, and only football.

“When in doubt, keep it to the game,” Brady said. “There’s always a time to showcase your personality and be able to engage with fans and go outside of your core. But at the end of the day, as a member of the NFL Media Group, try to stick to football because that’s what people want to hear from you about.”

NFL Network’s executive producer of studio and remote content, Mike Muriano, said the network’s reporters also need to avoid engaging with trolls.

“Talent needs to be careful with that level of engagement,” Muriano said. “Be smart and sensitive to if you’re getting trolled or not. Then just stop. Our talent, as the known quantity in this exchange, does not benefit by dressing down a fan — even if that fan is way off base. At some point, they have to know when to say that this has taken a turn and I’m not taking part anymore.”

Sports reporters often bristle at being told by their followers to stick to sports, and told by their bosses what to say on social media. But that’s the rule at the league-owned media outlet that would prefer to avoid stirring up trouble on Twitter.

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34 Responses to “NFL Network tells talent to stick to sports on social media”
  1. theright0pinion says: Jun 12, 2017 3:24 PM

    PFT should implement the same policy.

  2. 26predator says: Jun 12, 2017 3:25 PM

    Don’t hit send.

    Sincerely

    Herm Edwards

    #soundadvice

  3. tvguy22 says: Jun 12, 2017 3:27 PM

    Golly…what a novel concept.

  4. feckyerlife says: Jun 12, 2017 3:27 PM

    At least they learned from ESPNs Downfall

  5. tb12soundslikeavd says: Jun 12, 2017 3:27 PM

    That’s the smartest thing ton Brady has ever said. Good for him.

  6. pigchampion says: Jun 12, 2017 3:27 PM

    manufacturing consent

  7. captainsolo53 says: Jun 12, 2017 3:29 PM

    Good

  8. lx2016 says: Jun 12, 2017 3:31 PM

    “stick to sports.” That’s the policy of the NFL.
    ———————————–
    If that’s thier policy, then why is the nfl meddling into different states Bathroom bill by warning states that they may not have a SB, Draft, or other events because of the sensible bathroom bill??????
    NFL are Hypocrites.

  9. n0hopeleft says: Jun 12, 2017 3:31 PM

    Good, because most of them are crybaby liberals anyway.

  10. jetsclaps says: Jun 12, 2017 3:33 PM

    I respect this decision. It seems like they’re trying to avoid turning into ESPN. And since viewership is declining at ESPN this decision makes sense.

  11. rolltide510 says: Jun 12, 2017 3:37 PM

    “Sports reporters often bristle at being told by their followers to stick to sports”

    Nobody is forced at gunpoint to be a sports reporter. If you’d rather writer about politics, find a political publication to write for. Easy stuff, right?

  12. rootpain says: Jun 12, 2017 3:38 PM

    ” try to stick to football because that’s what people want to hear from you about.”

    Didn’t go far enough. Should have said stick to reporting on football because no one wants your opinion.

  13. bullcharger says: Jun 12, 2017 3:40 PM

    Tom Brady? Reallly? I think we are possibly being trolled right now.

  14. omegalh says: Jun 12, 2017 3:43 PM

    The same people who say “stick to sports” are the same people who cry about “censorship”. They are also the same people who complain about every chance about the government and then get worked up if someone kneels during the anthem. We call those people complainers who complain for the sake of complaining.

  15. logicalvoicesays says: Jun 12, 2017 3:53 PM

    the real tom brady lives by the quote “if you aint cheatin you aint tryin”

  16. harril3 says: Jun 12, 2017 3:53 PM

    Reporters’ personal twitter, etc., accounts are their PERSONAL accounts. The NFL shouldn’t be telling them how they can run their own personal accounts.

    Most of the people applauding this don’t agree with reporters’ takes. If they did agree, they’d be howling about “freedom of speech”.

    The hypocrites here are the complaining fans. They only complain if it’s a viewpoint they don’t agree with. Don’t like it? Don’t follow that person’s PERSONAL account, simple.

    The only people who can “take a break” from politics via sports, are those whose daily lives are not directly affected, i.e., well off (enough) white Christian males. The rest of us can never “take a break” from it because it affects us in some way Every. Single. Day.

  17. rolltide510 says: Jun 12, 2017 3:53 PM

    omegalh says:
    Jun 12, 2017 3:43 PM
    The same people who say “stick to sports” are the same people who cry about “censorship”. They are also the same people who complain about every chance about the government and then get worked up if someone kneels during the anthem. We call those people complainers who complain for the sake of complaining.

    ——————————–

    …And the Ironic Post Of The Year goes to……..

  18. SparkyGump says: Jun 12, 2017 4:12 PM

    Sage advice indeed. Separation of sports and politics should always be heeded. I want to watch a football game and don’t give a rats behind what political party the guy next to me belongs to.

  19. akira1971 says: Jun 12, 2017 4:22 PM

    lx2016 says:

    “stick to sports.” That’s the policy of the NFL.
    ———————————–
    If that’s thier policy, then why is the nfl meddling into different states Bathroom bill by warning states that they may not have a SB, Draft, or other events because of the sensible bathroom bill??????
    NFL are Hypocrites.
    ——————————-
    Because the NFL cares about ALL fans (and their money they spend) and don’t want anyone to be discriminated against.

    Unlike those states with the bathroom bill, the NFL is not forcing them to do anything they don’t want. Hosting a Super Bowl or the draft is NOT a constitutional right.

    You are the only hypocrite here.

  20. factschecker says: Jun 12, 2017 4:28 PM

    They only complain if it’s a viewpoint they don’t agree with. Don’t like it? Don’t follow that person’s PERSONAL account, simple.
    —–
    Or you could still follow them and agree to disagree on the lone topic you disagree with them on. To me cutting someone out of your life because you disagree on a topic is going to isolate yourself pretty quickly. You are not going to agree with all of your family and friends with everything under the sun.

    There is nothing wrong with disagreeing with someone on a topic and reaming friends. In fact it’s healthy and mature to be friends with those that have a totally different outlook on life then you have for yourself.

  21. imaduffer says: Jun 12, 2017 4:33 PM

    What about the owners? You know the ones that hold tax payers hostage if they don’t approve a new stadium? Because there is a difference between sports and greed.

  22. bringbackkosar says: Jun 12, 2017 4:39 PM

    Michel Irvin = talent?

  23. charger383 says: Jun 12, 2017 4:42 PM

    when I want political BS I go to newsvine but PFT should be about football and fun

  24. TheCakeIsALie says: Jun 12, 2017 4:42 PM

    Tom Brady wins again…

  25. fwippel says: Jun 12, 2017 4:46 PM

    I’m surprised the NFL had the sense to do this.

    Next, maybe they can stop threatening cities and states that don’t comply with their left-leaning politics with refusing to allow them to host the draft or the Super Bowl.

  26. subotai1 says: Jun 12, 2017 4:50 PM

    *cough* Jemele Hill *cough cough**

  27. alanhaysgrant says: Jun 12, 2017 4:58 PM

    Of course no fan will ever admit this—especially the less enlightened members of this site, but football is escapism. In the fantasy world, athletes can’t be real people. If they’re real people, with real thoughts and feelings, then the fact they also possess athletic ability makes them “different” from the average guy. And the average guy just can’t handle that.

  28. harril3 says: Jun 12, 2017 5:34 PM

    factschecker says:
    Jun 12, 2017 4:28 PM
    They only complain if it’s a viewpoint they don’t agree with. Don’t like it? Don’t follow that person’s PERSONAL account, simple.
    —–
    Or you could still follow them and agree to disagree on the lone topic you disagree with them on. To me cutting someone out of your life because you disagree on a topic is going to isolate yourself pretty quickly. You are not going to agree with all of your family and friends with everything under the sun.

    There is nothing wrong with disagreeing with someone on a topic and reaming friends. In fact it’s healthy and mature to be friends with those that have a totally different outlook on life then you have for yourself.

    I totally agree. Maybe I wasn’t clear enough; I was referring to those who complain about it, as if somebody posting their personal opinion on their personal account just ruined their day. Their complaints are aimed at stopping the person from doing so, which would shut down the possible education they could receive.

  29. alonestartexan says: Jun 12, 2017 5:40 PM

    THANK YOU NFL NETWORK!

    The venture into race and politics has killed ESPN.

  30. jag1959 says: Jun 12, 2017 5:58 PM

    The word ‘talent’ just tweeted that it doesn’t care for how loosely it is being applied

  31. kemp13 says: Jun 12, 2017 6:02 PM

    Colin Kaepernick.

    Somebody had to say it.

  32. puntonfirstdown says: Jun 12, 2017 6:17 PM

    I don’t give a crap what NFL employees, network employees, team employees, or athletes think about anything besides football. I’ve got a brain and can make up my own mind on other issues.

  33. draculalambert says: Jun 12, 2017 6:26 PM

    I bet this guy changed his name to Tom Brady

  34. popcherrycoke says: Jun 12, 2017 6:30 PM

    Oh wow, some great takes against this. The same people who love “nuance” until it slaps them in the face.

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