Broncos still haven’t re-sold stadium naming rights

The Denver Broncos continue to play in a stadium that may as well be known as Vandelay Industries Park. And there’s no indication that this odd dynamic will be ending any time soon.

As noted by 9news.com in Denver, the high-priced latex salesmen from WME-IMG have yet to find a suitable buyer for the rights to “Sports Authority Field,” named for a company that went bankrupt in 2016.

“We continue to work closely with WME-IMG and have had several productive discussions with potential partners,” Broncos spokesman Patrick Smyth told 9news.com. “We’re focused more on finding the right, long-term naming rights partner than meeting any deadline for this process, which is extensive.”

The Broncos assumed full responsibility for the naming-rights deal last August, deciding to keep the name in place — presumably to avoid any negative P.R. that would flow from reverting to a non-corporate moniker and then jamming a new one back in to the official title of the facility.

Regardless, nearly a year after the Broncos decided to continue to keep the name of a non-existent company on their stadium, there’s no indication that a real name will be replacing it any time soon.