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Broncos still haven’t re-sold stadium naming rights

The Denver Broncos continue to play in a stadium that may as well be known as Vandelay Industries Park. And there’s no indication that this odd dynamic will be ending any time soon.

As noted by in Denver, the high-priced latex salesmen from WME-IMG have yet to find a suitable buyer for the rights to “Sports Authority Field,” named for a company that went bankrupt in 2016.

“We continue to work closely with WME-IMG and have had several productive discussions with potential partners,” Broncos spokesman Patrick Smyth told “We’re focused more on finding the right, long-term naming rights partner than meeting any deadline for this process, which is extensive.”

The Broncos assumed full responsibility for the naming-rights deal last August, deciding to keep the name in place — presumably to avoid any negative P.R. that would flow from reverting to a non-corporate moniker and then jamming a new one back in to the official title of the facility.

Regardless, nearly a year after the Broncos decided to continue to keep the name of a non-existent company on their stadium, there’s no indication that a real name will be replacing it any time soon.

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20 Responses to “Broncos still haven’t re-sold stadium naming rights”
  1. xavier179 says: Jun 24, 2017 11:05 AM

    Ask Doritos, they are doing a booming business in Colorado these days.

  2. naenae431 says: Jun 24, 2017 11:56 AM

    Find a dispensary named mile high and make a deal.

  3. SparkyGump says: Jun 24, 2017 12:06 PM

    420 Field at Mile High

  4. 4evrnyt says: Jun 24, 2017 12:08 PM

    I guess you got to write about something.

  5. SidFarkus says: Jun 24, 2017 2:51 PM

    They still don’t have an NFL QB on their roster either

  6. cleesmith2 says: Jun 24, 2017 2:53 PM

    Mile High Stadium – it’s not that hard people!

  7. fakebookfreddy says: Jun 24, 2017 5:02 PM

    Mile High Stadium – it’s not that hard people!
    I hear ya. Its not that simple. The Broncos are not going to leave $100M on the table for the next 6 years by missing out.

  8. verylargelarry says: Jun 24, 2017 7:05 PM

    How ’bout “Your Name Here” Stadium

  9. rje49 says: Jun 24, 2017 7:41 PM

    Go ahead, name it anything. Fans don’t care. anymore. Most fans would be hard pressed to name 50% of them- in any sport.

  10. murphyslaw40 says: Jun 24, 2017 8:25 PM

    You mean I won’t be able to call it Sports Authority Field anymore?

    It’s like Joe Robbie Player Dolphins Shark Sun Rock Stadium in Miami. No one cares anymore, the building a will never be officially called what the fans end up calling it anyway.

  11. dallashomer says: Jun 24, 2017 8:32 PM

    I vote to name it Texas Stadium. I miss that place.

  12. norsehorse88 says: Jun 24, 2017 8:58 PM

    All the dispensaries need to file a discrimination lawsuit against the Broncos. Equal rights for marijuana advertising, dude. 😵

  13. 8oneanddones says: Jun 24, 2017 10:10 PM

    Papa John’s stadium.

  14. Robert says: Jun 24, 2017 10:34 PM

    Raider Stadium East.

  15. censoredagain says: Jun 24, 2017 10:55 PM

    Front Runner Field!

    The “fans” would love it!!

    (or would they….?)

  16. wrongnessmaximus says: Jun 24, 2017 11:14 PM

    All pot comments aside, from a business standpoint in the NFL, it is odd that they haven’t sold the rights. A stable franchise that puts people in the seats. I suggest they are pricing it way out of line given the current environment of companies that would be interested. The valuation of this sort of thing is Always overrated.

  17. boxscore20k says: Jun 25, 2017 12:35 AM

    How about Mid West Tank Company taking it over and it would be known as Tank Stadium. I think that would be appropriate.

  18. gauchosporlife says: Jun 25, 2017 1:54 AM

    Go back to “Mile High Stadium.” It’ll suit them right with their current laws on mj.

  19. patsrthegreatest says: Jun 25, 2017 8:28 AM

    Sports field at mile high

  20. thrifty says: Jun 25, 2017 9:10 AM

    Robert says:
    Jun 24, 2017 10:34 PM
    Raider Stadium East.
    One good raiders’ season and their fans become even more delusional.

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