Aaron Rodgers hires CAA to handle off-field interests

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Packers quarterback Aaron Rodgers, who has made plenty of money on the field but apparently not as much as he’d like to make away from it, has made a change in his representation for the purposes of capitalizing on his name and image.

Liz Mullen of SportsBusiness Journal reports that Rodgers has parted ways with Excel Sports Management, and he has hired CAA.

“Aaron has a clear vision for growing his brand and business off the field,” Michael Levine of CAA Sports told Mullen.

Making the move far more intriguing is the fact that CAA has become one of the largest and most successful agencies for on-field work, particularly when it comes to quarterbacks. So while Rodgers continues to be represented by David Dunn of Athletes First when it comes to Rodgers’ contract, it’s hard not to wonder whether the folks at CAA will be looking for ways to leverage the marketing relationship with Rodgers into a piece of his next big contract — especially since many believe he’s already overdue to receive one.

That said, Rodgers praised Dunn earlier this month on the issue of Rodgers’ four-year-old deal, which tied him to the Packers for three more seasons.

I have a fantastic agent, he does a great job,” Rodgers said. “He worries about that stuff. When it comes to setting the market values, I let that stuff take care of itself. I know my value in this league, and I know the team appreciates me. I’m going to continue to make myself an indispensable part of this roster. When you do that, when your time comes up to get a contract, you usually get a contract extension.”

He’s right, but the problem is that Rodgers’ current deal pushed that time too far into the future, instead of ensuring that he’d be back at the trough for a new contract while on the right side of 35, or that his compensation in the out years of a seven-year commitment would be tied to the ongoing spikes in the salary cap.

Rodgers has had a decent amount of off-field visibility during his career, fueled largely by his relationship with the State Farm insurance company. But he hasn’t parlayed his football success into the same profile that others have enjoyed, like Peyton Manning and Tom Brady. He arguably hasn’t made as much money as he could have or should have playing football, either. As CAA works to improve the former, it’s fair to wonder whether they’ll be hoping for a chance to enhance the latter, too.

30 responses to “Aaron Rodgers hires CAA to handle off-field interests

  1. If Aaron Rodgers had as many SB rings as Tom Brady, he would have made more money from off field activities.

    The reason for that is the presence of Bill Belichick as coach of the Patriots, not Rodger’s agents.

  2. AR knows that he’s the best. He also knows that some people are jealous of his talent and success. The greatest thing about AR is that he doesn’t care about those people.

  3. Erin makes enough cash and doesn’t care that his defense is garbage. Tom Brady takes less money to help the team win. To be fair to Erin he isn’t the GM striking out in the draft year after year.

  4. Soooo, because the Bears gave Mike Glennon an insane amount of money for the little he has accomplished, the Packers are supposed to rip up the 5 year $110 Million deal they gave him ???

    One does not support the other. Rodgers is getting an average of 22 Million a year. It’s hard to feel sorry for that, and, in a year or two, they’ll give him probably 30 MIL a year for the 4 or 5 years after that. Giving him a total of 300 Million PLUS, for the life of his contracts with the Packers.

  5. 1. Win more than one Super Bowl or
    2. Be more likeable.
    Having failed both of those tests, the new agents aren’t going to help.

  6. Liberalsruineverything says:
    Jun 25, 2017 4:48 PM
    Erin makes enough cash and doesn’t care that his defense is garbage. Tom Brady takes less money to help the team win. To be fair to Erin he isn’t the GM striking out in the draft year after year.

    _______________________________________

    Oh — real funny calling him “Erin”. I bet you stayed up for weeks thinking of that one.

    If there’s one thing Aaron Rodgers doesn’t worry about it, it’s ignorant fans like you who are so jealous of him you have to resort to 3rd grade insults to vent your jealousy.

    Aaron Rodgers is living proof of what hard work can do. His story is well known. He had to go to a junior college because no one wanted him out of high school. They said he wasn’t big enough or he wasn’t tough enough.
    Then he transferred to Cal and played magnificently there for two years.
    Still, he had to wait until the 24th pick of the first round where the Packers selected him.
    Then he had to sit behind Brett Favre for three years until the Packers felt he was ready to take over for him. Then he had to endure all the crap that went on between Favre and the Packers and he took insults and abuse because of it, though none of it was of his making. Through it all, he stayed out of the fray and studied and practiced his butt off to get better.
    In his third year as the starter, he played magnificently as the Packers won another Super Bowl. He has had a stellar career ever since, and his stats are already among the best of anyone who has played the position.
    So — to all you morons who slam him because you’re insanely jealous of him, get used to more of him because he has a lot of good years ahead of him and he’ll be making life miserable for your team’s defenses.
    I am a Packers fan and in my lifetime I’ve seen three of the greatest QB’s to ever play in the NFL start for the Packers — Bart Starr, Brett Favre, and now Aaron Rodgers. It’s been a great ride and Packers fans know they have been very fortunate to have those three guys, and with Aaron Rodgers, the ride continues.

  7. Rodgers has always been in the top 5 of NFL earners off the field. What am I missing here? Is he upset that he is not earning as much as Manning, who has proven to be very good as an endorser or Tom Brady who plays in a big market and has been in 7 Super Bowls, winning 5?

  8. Minnesota fans still calling him Erin. How witty. Says more about the poster than it does about Rodgers.

  9. You know what is so ironic about Viking trolls making fun of Aaron Rodgers? The year he was drafted (famously waiting in the Green Room till Pick #24), the Vikings had two first round picks that year (#7 and #18 overall) and both times they passed over Rodgers. To think they could have Rodgers over T-Jack, Christian Ponder, check down Teddy or Sammy Sleeves and they passed on it.

  10. “To think they could have Rodgers over T-Jack, Christian Ponder, check down Teddy or Sammy Sleeves and they passed on it.”

    That sums up the franchise and the fans. Packer fans had 20 plus years of watching losing football and still embraced their team.

    It’s just a mentality between winners and losers, which Viking fans will always be.

  11. whatjusthapped says:
    Jun 25, 2017 6:13 PM
    You know what is so ironic about Viking trolls making fun of Aaron Rodgers? The year he was drafted (famously waiting in the Green Room till Pick #24), the Vikings had two first round picks that year (#7 and #18 overall) and both times they passed over Rodgers. To think they could have Rodgers over T-Jack, Christian Ponder, check down Teddy or Sammy Sleeves and they passed on it.

    ——

    Funny that you typed all that out and failed to mention the Vikings already had a QB on the roster who was just coming off of an MVP caliber 2004 season.

    But hey, with revisionist history we can all pretend we knew Culpepper was going to suffer a devastating injury a year before it happened leaving the Vikings back at square one.

    The notion that some fans, use this as a point of contention without realizing the facts, makes those fans look quite foolish.

  12. He hasn’t made much off the field because he’s just not a likable person and doesn’t try to his his snobbishness. Even his family doesn’t like him.

  13. Insults and put-downs from Packer-haters in the absence of any football-related bragging rights.

    What freakin’ else is new?

  14. whatjusthapped says:
    Jun 25, 2017 6:13 PM
    You know what is so ironic about Viking trolls making fun of Aaron Rodgers? The year he was drafted (famously waiting in the Green Room till Pick #24), the Vikings had two first round picks that year (#7 and #18 overall) and both times they passed over Rodgers. To think they could have Rodgers over T-Jack, Christian Ponder, check down Teddy or Sammy Sleeves and they passed on it.
    ////////////////////////////////

    That’s a scary thought. In all fairness, the Vikings have many times been very close when looking in the rearview mirror……always behind, but close enough to get concerned…..sometimes.

    Imagine if they had picked up Rodgers! Imagine how literally worshipped he would have been by them! Imagine how good their teams could have been, year-after-year, especially with the “best ever dominating defense” they currently have!

    As a Packer fan the only thing I can’t imagine is calling a grown man “Erin.” I don’t get it, unless you’re ten years old. That’s solely a Viking fan “thing.”

    Not that there’s anything wrong with that.

  15. Rodgers isn’t the only player in the NFL who loves money and fame more than anything, but he is one. No thanks. I find it much easier to cheer for someone like Teddy Bridgewater or Tom Brady, who takes a paycut seemingly every year. Character still counts.

  16. No, he didn’t. People believe what they want to believe.

    Brady didn’t take a pay cut. He restructured his contract to reduce his salary from $9 million to $1 million in 2016, converting $8 million to signing bonus.

    That gave the Pats more cap flexibility (signing bonuses can be prorated over the length of the contract for cap purposes so they take a $2 million a year hit for 4 years instead of $8 million in one year).

    It also reduced the cost of his four game suspension from $2,250,000 to $250,000, since the four games salary was at a rate of $62,500 per game instead of $562,500.

    So, he still made the same $9 million he was scheduled to, it was just accounted for differently. And he saved $2 million in lost wages.

    By the way, I have some unicorns for sale if you’re interested.

  17. cheeseisfattening says:
    Jun 25, 2017 4:01 PM
    Aaron Rodgers hired CAA to handle Joe Jonas?
    —————————
    What does this even mean?
    I know you think you have all the necessary ingredients for a killer joke here, but you really don’t.
    It’s just not remotely humorous.
    It’s not even funny by accident.
    You should seriously stick to your brand of “knee slapping” fat jokes.
    It’s your wheelhouse.
    Such as it is.

  18. skolvikes says:
    Jun 25, 2017 6:48 PM
    whatjusthapped says:
    Jun 25, 2017 6:13 PM
    You know what is so ironic about Viking trolls making fun of Aaron Rodgers? The year he was drafted (famously waiting in the Green Room till Pick #24), the Vikings had two first round picks that year (#7 and #18 overall) and both times they passed over Rodgers. To think they could have Rodgers over T-Jack, Christian Ponder, check down Teddy or Sammy Sleeves and they passed on it.

    ——

    Funny that you typed all that out and failed to mention the Vikings already had a QB on the roster who was just coming off of an MVP caliber 2004 season.

    But hey, with revisionist history we can all pretend we knew Culpepper was going to suffer a devastating injury a year before it happened leaving the Vikings back at square one.

    The notion that some fans, use this as a point of contention without realizing the facts, makes those fans look quite foolish.

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Revisionist history is when the purples spout their “Packers fell into two HOF caliber QBs in a row” nonsense. The Packers “fell into” nothing. The Packers developed two HOF caliber QBs in a row.

    Favre was an out of shape, drunken mess that Atlanta couldn’t wait to get rid of and nobody else wanted. Why, the purples absolutely howled with glee at the “fleecing” Ron Wolf took on that deal. Then Mike Holmgren went to work on Favre and the purples ended up howling in agony… and never stopped howling.

    Then, the Packers had the foresight to draft and develop Rodgers, even though they “already had a QB on the roster” that wasn’t just “coming off an MVP caliber” season, he was an actual three-time MVP. Rodgers will be the first one to tell you his mechanics are now completely different than when he got to Green Bay. He’ll also tell you that Mike McCarthy is the one that taught him how to really read and pick apart defenses.

    Meanwhile, the Vikings started:

    Rich Gannon
    Sean Salisbury
    Jim McMahon
    Warren Moon
    Brad Johnson
    Randall Cunningham
    Jeff George
    Daunte Culpepper
    Todd Bouman
    Spergon Wynn
    Gus Frerotte
    Tarvaris Jackson
    Kelly Holcomb
    Brooks Bollinger
    Joe Webb
    Christian Ponder
    Donovan McNabb
    Matt Cassel
    Josh Freeman
    Teddy Bridgewater
    Shaun Hill
    Sam Bradford

    And YOU want to tell US about quarterbacks… ?

  19. Meanwhile, the Vikings started:

    Rich Gannon
    Sean Salisbury
    Jim McMahon
    Warren Moon
    Brad Johnson
    Randall Cunningham
    Jeff George
    Daunte Culpepper
    Todd Bouman
    Spergon Wynn
    Gus Frerotte
    Tarvaris Jackson
    Kelly Holcomb
    Brooks Bollinger
    Joe Webb
    Christian Ponder
    Donovan McNabb
    Matt Cassel
    Josh Freeman
    Teddy Bridgewater
    Shaun Hill
    Sam Bradford
    —————————
    And in the 2018 season the Barneys have absolutely zero viable QBs under contract.
    Shampoo, rinse, and repeat.
    skoLOL!!!

  20. Well one thing the agency doesn’t have to manage in his off field interests is his family.

  21. stellarperformance says:
    Jun 25, 2017 8:08 PM

    No, he didn’t. People believe what they want to believe.

    Brady didn’t take a pay cut. He restructured his contract to reduce his salary from $9 million to $1 million in 2016, converting $8 million to signing bonus.

    ###

    If what you typed is accurate (I didn’t check) then I congratulate you on a fine response. That does not change the fact that Brady and his team work together for ways to free cap space (not add to it) and you’ve never heard Brady make vague ‘threats’ about being wanted and appreciated. Rodgers contract isn’t nearly over but he’s happy to talk about making more. He feels slighted (Arron is the sensitive type you know) but it’s Packer fans who should feel cheated after GB’s annual nose dive. The defense stinks.

  22. I can’t speak for anyone but me, but this Viking fan has no issues admitting Green Bay has had far better QBs in recent years. That said, I do believe Minnesota is building a better team, and I back that up by asking what the Packers record would have been last year without their two best offensive players. Be honest! The Vikes offense was offensive in 2016 and the team only finished two games back and split the series. If Minnesota is just average offensively in 2017 they’ll take the division like they did in 2015. There’s no doubt Mn. has a better roster.

  23. fansince68 says:
    Jun 25, 2017 7:35 PM
    Rodgers isn’t the only player in the NFL who loves money and fame more than anything, but he is one. No thanks. I find it much easier to cheer for someone like Teddy Bridgewater or Tom Brady, who takes a paycut seemingly every year. Character still counts.
    —————————–
    Obviously, that’s why your entire fan base cheered wildly for a piece of garbage who tortured a 4 year old child.

    Oh, and this will be just about the only time we’ll ever see Teddy Bridgewater and Tom Brady in the same sentence.

  24. In interviews, a-rodg comes across as somewhat intelligent. But then
    I watched him on $100,000 pyramid – dude is dumber than a box of rocks. The only round he nailed was about farming. He made Erin Andrews look like Einstein.

  25. whatjusthapped says:
    Jun 25, 2017 6:13 PM

    You know what is so ironic about Viking trolls making fun of Aaron Rodgers? The year he was drafted (famously waiting in the Green Room till Pick #24), the Vikings had two first round picks that year (#7 and #18 overall) and both times they passed over Rodgers. To think they could have Rodgers over T-Jack, Christian Ponder, check down Teddy or Sammy Sleeves and they passed on it.
    ——————————–
    Two first round picks! Oh man that has to hurt!
    OUCH!

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