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Taco Charlton’s first endorsement deal not with a taco chain

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Taco Charlton seemed like a perfect fit with the Cowboys, what with a name like taco in a Tex-Mex crazy area. So who would have guessed the defensive end’s first endorsement deal would come from a soda company?

Big Red announced in a press release Monday that it had signed Charlton.

“I love my name and I actually do love tacos,” Charlton said in the release. “Although I am new to Texas, I quickly learned that nothing goes better with tacos than Big Red, so I’m excited to partner with such a unique, iconic brand.”

When Charlton arrived in DFW, he received offers of free tacos for life and one local pizza place even named a taco pizza after Charlton. Charlton, whose Twitter handle is @TheSupremeTaco, went on a taco tasting tour around the area soon after arriving.

Charlton’s given name is Vidauntae, but his grandmother nicknamed him “Taco” because he was premature and making a “run for the border,” which was a Taco Bell slogan airing at that time. 

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5 Responses to “Taco Charlton’s first endorsement deal not with a taco chain”
  1. maddmatter5 says: Jun 26, 2017 4:52 PM

    Taco> Peppers

  2. eazeback says: Jun 26, 2017 5:07 PM

    I hope he cracks plenty of qb shells this yr and going forward

  3. dallashomer says: Jun 26, 2017 5:40 PM

    Hope he’s not a soft taco.

  4. bordner says: Jun 26, 2017 6:36 PM

    I hadn’t heard that story before. Grandma made me laugh.

  5. abninf says: Jun 26, 2017 6:51 PM

    There’s not many things in life better than Big Red with crushed ice.

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