Taco Charlton’s first endorsement deal not with a taco chain

Getty Images

Taco Charlton seemed like a perfect fit with the Cowboys, what with a name like taco in a Tex-Mex crazy area. So who would have guessed the defensive end’s first endorsement deal would come from a soda company?

Big Red announced in a press release Monday that it had signed Charlton.

“I love my name and I actually do love tacos,” Charlton said in the release. “Although I am new to Texas, I quickly learned that nothing goes better with tacos than Big Red, so I’m excited to partner with such a unique, iconic brand.”

When Charlton arrived in DFW, he received offers of free tacos for life and one local pizza place even named a taco pizza after Charlton. Charlton, whose Twitter handle is @TheSupremeTaco, went on a taco tasting tour around the area soon after arriving.

Charlton’s given name is Vidauntae, but his grandmother nicknamed him “Taco” because he was premature and making a “run for the border,” which was a Taco Bell slogan airing at that time.