Skip to content

New Gatorade ad champions losing, showcases Matt Ryan

Getty Images

This isn’t based on an item from The Onion. But I checked several times to be completely sure.

Via the Atlanta Journal-Constitution, a new Gatorade commercial sells sugar water (with electrolytes) by championing losing, and by reveling in the motivation that comes from failure.

“Make Defeat Your Fuel” is the slogan that drives the ad — and it makes sense, from a market-share standpoint. In every game, there’s both a winner and a loser,  and in every league or conference, most teams end up losing. With so many losers out there, why not market to them directly?

The commercial starts with a closeup of Michael Jordan, a dry-faced mirror-image of the meme that has become synonymous with athletic failure. Jordan, who was cut from his high-school basketball team, is followed by J.J. Watt, who points out that he “started his career a walk-on” (at Wisconsin; he had a scholarship at Central Michigan). Next come the Manning brothers, with Peyton pointing out that went 3-13 as a rookie (the all-time rookie interception record he still holds isn’t mentioned), and with Eli saying he once led the league in interceptions.

Eventually comes Matt Ryan, with a recreation of his walk through confetti that wasn’t falling for the Falcons after Super Bowl LI, followed by a slickly-edited training montage.

It remains to be seen whether the effort to attach the leading sports drink to losing will continue to prompt athletes to buy Gatorade. If the goal was to inspire by latching on to the story of a loser who becomes a winner, the far more effective tactic would have been to digitally add some Gatorade swigging to the unforgettable training montage that came after Adrian emerged from the coma and gave her husband a one-word mandate.

Permalink 29 Comments Feed for comments Latest Stories in: Atlanta Falcons, Home, Rumor Mill
29 Responses to “New Gatorade ad champions losing, showcases Matt Ryan”
  1. numba1wiscosportsfan says: Jun 27, 2017 12:46 PM

    Big PACK guy here. My squad should have been the centerpiece… just being honest. Go pack

    >

  2. wazu says: Jun 27, 2017 12:48 PM

    Next they should buy naming rights for Cleveland’s stadium.

  3. iamthehorniestmanintheworld says: Jun 27, 2017 12:55 PM

    How many people actually buy a product because of it’s advertising? I like some commercials, but it wouldn’t make me buy or not buy the product. For Instance I love Flo but hate progressive and would never buy it’s product. Same goes for the Geico Gecko. Now there are lots of people who fall for the advertising schtick, otherwise ambulance chasers wouldn’t fill the morning and afternoon airwaves. So much for this old mans’ morning rant.

  4. ariani1985 says: Jun 27, 2017 12:56 PM

    I hear you pack guy!

  5. 700levelvet says: Jun 27, 2017 12:57 PM

    It’s an ad

  6. factschecker says: Jun 27, 2017 1:16 PM

    I respect the competition more than the actual winner and loser. If my guy or my team loses I tip my cap to the victor, but I still root for my guy when the next competition begins.

    The actual competition is why I enjoy sports.

  7. redlikethepig says: Jun 27, 2017 1:19 PM

    No sprinkles Matt … sprinkles are for winners.

  8. coloradocowboy says: Jun 27, 2017 1:25 PM

    It is actually a smart ad. Think about sports in general for moment at every level. Think about how many teams and players. For example, the top tier of college football has something like 110 teams, but only ONE Champion. the old ad was basically, “You need this to WIN.” But the new one is, “You need this to help YOU become a winner.”

  9. rob471773 says: Jun 27, 2017 1:26 PM

    iamthehorniestmanintheworld says:

    Jun 27, 2017 12:55 PM

    How many people actually buy a product because of it’s advertising? I like some commercials, but it wouldn’t make me buy or not buy the product. For Instance I love Flo but hate progressive and would never buy it’s product. Same goes for the Geico Gecko. Now there are lots of people who fall for the advertising schtick, otherwise ambulance chasers wouldn’t fill the morning and afternoon airwaves. So much for this old mans’ morning rant.
    —————-
    People “love” Flo?!?!?!

    Flo is the WORST

  10. seahawkboymike says: Jun 27, 2017 1:26 PM

    8-8, out of the playoffs this year. Sad but no way they recover from that collapse anytime soon.

  11. learysdisciples says: Jun 27, 2017 1:33 PM

    DEFCON 5

  12. chinahand11 says: Jun 27, 2017 1:33 PM

    They should feature Lawrence Taylor mangling Joe Theisman’s knee, then Joe saying, “I always drink Gatorade after getting my limbs smashed.”

  13. waynefontesismyfather says: Jun 27, 2017 1:39 PM

    So if Gatorade is the Loser is Powerade the Winner?

  14. jimmyjohns01 says: Jun 27, 2017 1:51 PM

    coloradocowboy says:
    Jun 27, 2017 1:25 PM
    It is actually a smart ad. Think about sports in general for moment at every level. Think about how many teams and players. For example, the top tier of college football has something like 110 teams, but only ONE Champion. the old ad was basically, “You need this to WIN.” But the new one is, “You need this to help YOU become a winner.”

    ————————————————————

    If someone believes a drink will help them win then they need to stop playing sports altogether.

  15. scmems07 says: Jun 27, 2017 2:01 PM

    Gatorade is also working on a new add that champions cheating, showcasing Tom Brady and the Patriots.

  16. exinsidetrader says: Jun 27, 2017 2:01 PM

    It’s a drink perfect for Democrats because no matter how much they lose (O for every special Election post-President TRUMP and at 80 year lows nationally in seats and governorships) they can keep deluding themselves they’re winning.

    “If the SuperBowl had ended after three quarters, the Falcons would have won in a landslide”

  17. nhpats says: Jun 27, 2017 2:03 PM

    chinahand11 says:
    Jun 27, 2017 1:33 PM
    They should feature Lawrence Taylor mangling Joe Theisman’s knee, then Joe saying, “I always drink Gatorade after getting my limbs smashed.”

    —————–

    It wasn’t his knee, it was his lower leg…..and there was nothing funny about it.

  18. abninf says: Jun 27, 2017 2:04 PM

    Everyone is a winner in 2017! Gatorade must have liberals running their advertising department.

  19. youdrivemenutseagles says: Jun 27, 2017 2:07 PM

    “Give Us Your Money”.

  20. qbarrel says: Jun 27, 2017 2:11 PM

    Report comment
    wazu says:
    Jun 27, 2017 12:48 PM
    Next they should buy naming rights for Cleveland’s stadium.

    ————————

    The Gatorade Factory Of Sadness……it has a ring to it.

  21. wahoo21 says: Jun 27, 2017 2:16 PM

    Just like a participation trohpy

  22. chinahand11 says: Jun 27, 2017 2:20 PM

    “It wasn’t his knee, it was his lower leg…..and there was nothing funny about it.”

    You are correct. My sincere apologies. Sorry Joe.

  23. ragnarthemagnificent says: Jun 27, 2017 2:32 PM

    State Farm already did this with Clay and Aaron

  24. commentawaitingdeletion says: Jun 27, 2017 3:33 PM

    seahawkboymike says:
    Jun 27, 2017 1:26 PM
    8-8, out of the playoffs this year. Sad but no way they recover from that collapse anytime soon.
    ___________________

    In 12 land Atlanta collapsing and losing the Super Bowl to the Patriots after being up 25 in the 3rd will result in their win total dropping 3 games to 8-8 against an easier schedule and no playoffs. When Seattle collapsed after being up 10 in the 4th and lost to the Patriots it resulted in their win total dropping 2 games against an easier schedule to 10-6 and a divisional round playoff exit. It also came along with 2 years of finger pointing and internal recrimination along with a fan base that is still in whiny melt down. Following 12 cause and effect collapse logic one would think a 15 point bigger collapse would cause you to predict far worse for the Falcons but then so far Atlanta fans have handled it better, maybe it’s possible their team will too.

  25. orangedestroyer says: Jun 27, 2017 3:44 PM

    Gatorade is an over hyped sham as are any of those sugar based drinks.

  26. 2dat says: Jun 27, 2017 3:47 PM

    Perfect example of Losing. Matt Ryan and The Pigeons. A commercial? Blowing a 25 point lead with 22 minutes left to play in the Super Bowl and all Ryan gets us a commercial? Hell give that Man And Team a 25 foot tall Bronze Monument.

  27. elyasm says: Jun 27, 2017 4:15 PM

    learysdisciples says:
    Jun 27, 2017 1:33 PM

    DEFCON 5
    —————————————————————
    DEFCON 5 means everything is hunky-dory.
    DEFCON 1 means we’re all gonna die.

  28. bkostela says: Jun 27, 2017 5:50 PM

    It would have been completely appropriate for Jim Beam to run the exact same commercial

  29. medialovesthecowboys says: Jun 28, 2017 9:39 AM

    I feel like I can guess what a “big PACK guy” looks like

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!