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Taco Charlton finally gets his taco endorsement deal

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The day after the Cowboys drafted defensive end Taco Charlton in the first round, the Dallas Morning News‘ headline read “Taco Bueno.”

Given how well his name would work for purposes other than headlines, it was only a matter of time before Charlton landed an endorsement deal related to his first name. That time has come.

The news comes, appropriately enough, on a Taco Tuesday. Even appropriately, it is the Tex-Mex chain Taco Bueno that announced Charlton has signed on to promote their restaurants.

“At the heart of any good partnership is authenticity and genuine respect,” CEO Mike Roper said in a statement, via the News. “Taco is serious about football, and we are serious about Tex-Mex, and that is a winning combination. We couldn’t be more excited to bring some fun to all our fans this upcoming football season.”

Charlton has also signed on to promote Big Red soda, so he’ll have something to wash down all the tacos that will be coming his way in Dallas.

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16 Responses to “Taco Charlton finally gets his taco endorsement deal”
  1. eazeback says: Jun 27, 2017 1:43 PM

    taco bueno is ok eats…a tad pricy for what u get tho imo

  2. fwippel says: Jun 27, 2017 1:51 PM

    Good for him.

  3. bobthebillsfan says: Jun 27, 2017 1:55 PM

    Lucky dude. 2 endorsement deals already. Must have a hard working agent.

  4. tjacks7 says: Jun 27, 2017 1:58 PM

    Taco is serious about football, and we are serious about Tex-Mex, and that is a winning combination.

    Don’t really understand how this is a winning combination but okay.

  5. BraceForImpact says: Jun 27, 2017 1:58 PM

    Few things are better than 4 tacos each with a different meat and a cold beer.

  6. yankeemofo says: Jun 27, 2017 2:00 PM

    I smell a food truck empire in this guy’s post-NFL life.

    “Classic American fare”

  7. abninf says: Jun 27, 2017 2:00 PM

    bobthebillsfan says:

    Lucky dude. 2 endorsement deals already. Must have a hard working agent.
    =====================================

    That’s one of the perks of what comes with being a member of the Dallas Cowboys, America’s Team. The most valuable and recognizable sports franchise on the planet.

  8. The Phantom Stranger says: Jun 27, 2017 2:07 PM

    Mmmmm…tacos.

  9. jm91rs says: Jun 27, 2017 2:17 PM

    Tex Mex is the worst thing to happen to food. Eat real mexican, not the fake stuff.

  10. chc4 says: Jun 27, 2017 2:24 PM

    What if this guy isn’t any good? Change the restaurant name to Taco Sucko.

  11. raiderinva says: Jun 27, 2017 2:52 PM

    bobthebillsfan says:
    Jun 27, 2017 1:55 PM

    Lucky dude. 2 endorsement deals already. Must have a hard working agent.

    ——————

    This is not sitting well with Aaron Rodgers.

  12. mmmpierogi says: Jun 27, 2017 3:28 PM

    Never heard of Taco Bueno before in my life. Kind of looks like a Taco Bell ripoff based on a quick look at the menu.

  13. binarymath says: Jun 27, 2017 3:54 PM

    Great, now someone will be naming their kid Lysol.

    Not that there’s anything wrong with that…

  14. tjacks7 says: Jun 27, 2017 4:15 PM

    That’s one of the perks of what comes with being a member of the Dallas Cowboys, America’s Team. The most valuable and recognizable sports franchise on the planet.

    The Dallas Cowboys, best known for achieving nothing this century.

  15. mackcarrington says: Jun 27, 2017 4:24 PM

    Nothing wrong with tacos, but pro athletes really shouldn’t be promoting sugar filled soft drinks. They probably don’t consume those things themselves, and seems disingenuous to me to promote them to young people who already eat enough garbage as it is.

  16. aggression44 says: Jun 27, 2017 5:05 PM

    His mom must’ve been really hungry when she named him.

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