The day after the Cowboys drafted defensive end Taco Charlton in the first round, the Dallas Morning News‘ headline read “Taco Bueno.”
Given how well his name would work for purposes other than headlines, it was only a matter of time before Charlton landed an endorsement deal related to his first name. That time has come.
The news comes, appropriately enough, on a Taco Tuesday. Even appropriately, it is the Tex-Mex chain Taco Bueno that announced Charlton has signed on to promote their restaurants.
“At the heart of any good partnership is authenticity and genuine respect,” CEO Mike Roper said in a statement, via the News. “Taco is serious about football, and we are serious about Tex-Mex, and that is a winning combination. We couldn’t be more excited to bring some fun to all our fans this upcoming football season.”
Charlton has also signed on to promote Big Red soda, so he’ll have something to wash down all the tacos that will be coming his way in Dallas.