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Falcons promise affordable food and drinks at new stadium

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When the Falcons open their new stadium this season, they say they’re going to have something unusual: Food and beverages that aren’t a ripoff.

Falcons President Rich McKay told Fast Company that fans have spoken up repeatedly that food is too expensive in stadiums, and NFL teams haven’t done enough to listen. This year, the Falcons will have $2 hot dogs, $2 sodas, $5 beers and other affordable options.

“Every year we survey them on everything,” McKay said. “Every year they say the same thing: Food and beverage, don’t like the value, don’t like the price.”

McKay said the Falcons view ticket sales as the way to make money and don’t want to gouge fans on food after that.

“Our tickets in the NFL are not inexpensive, and we can’t use this as an opportunity to hit them harder,” McKay said.

Fans will certainly approve of that.

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46 Responses to “Falcons promise affordable food and drinks at new stadium”
  1. TheBrownswillstinkagain says: Jun 29, 2017 6:33 AM

    Someone who gets it. Refreshing

  2. Indybear says: Jun 29, 2017 6:39 AM

    Affordable is relative. It’s rather interesting that some would consider a $5 cup of watered down beer a bargain.

  3. ebpatton says: Jun 29, 2017 6:49 AM

    After robbing the taxpayers of a pound, they propose to return to them a penny.

    Yes, that’s certainly something of which fans should “approve.”

  4. DugoutDirtbag says: Jun 29, 2017 7:22 AM

    I wouldn’t believe it if they sent it to me in writing via mail.

    This is the South. The need to bend over and take it will cum in the mail sometime after we have f ‘kd you.

    They may as well announce free parking for monster trucks.

    That I would believe

  5. beckzhere says: Jun 29, 2017 7:25 AM

    Fan of the Falcons or not, you have to love and appreciate this.
    It’s about time.

  6. DugoutDirtbag says: Jun 29, 2017 7:25 AM

    Every 3rd vehicle in in Atlanta is a monster truck…

  7. orndorf2 says: Jun 29, 2017 7:27 AM

    $2.83 for a box of Boston baked beans.

  8. orndorf2 says: Jun 29, 2017 7:28 AM

    $2.83 for a box of Boston baked beans

  9. redeemerac says: Jun 29, 2017 7:35 AM

    Not if Roger Goodell has anything to say about it!

  10. indymarc says: Jun 29, 2017 7:40 AM

    I haven’t bought concessions at a NFL game in years. I hope this starts a trend league wide. Decent seats for a family of 4 can already cost $600 or more. Who wants to spend another $100 on crappy food?

  11. badrapp says: Jun 29, 2017 7:45 AM

    Fans also requested more first aid choking posters, you know, because hotdogs are the second leading choking hazard behind Falcon Super Bowl appearances.

  12. navyvandal says: Jun 29, 2017 7:46 AM

    “Affordable food and drinks.” Yeah, after paying for a racket called a PSL, things are “cheaper.” I don’t care how much I love my patriots, the best seat is in my house, with my cooler of yuengling, a readily available grill, and the ability to avoid morons getting beer muscles and starting crap with our fan bases for the sake of their fans being in the wrong stadium 🙄.

  13. OaklandNomads says: Jun 29, 2017 7:57 AM

    I saw the menu.

    Small Water…..$21.50
    16oz Domestic Beer…$35.00
    Hot Dog………$17.50
    Small Personal Pizza….$45.00
    Blowing a 25pt lead….$Priceless

  14. aj66shanghai says: Jun 29, 2017 7:58 AM

    And they will be served in small portions, to prevent choking

  15. thrifty says: Jun 29, 2017 8:05 AM

    Good move. Teams rape fans via concessions.

  16. vysethelegend says: Jun 29, 2017 8:38 AM

    Hopefully other organizations follow suit, but they most likely won’t.

  17. flakeybiscuits says: Jun 29, 2017 8:42 AM

    This is honestly pretty awesome

  18. kemp13 says: Jun 29, 2017 8:43 AM

    The Falcons will raise ticket prices (which every fan has to pay) and lower the price of optional food. And somebody thinks this is “fan-friendly?”

    It’s like states without income taxes (looking at you, Texas). They make up for it with higher sales and property taxes.

  19. davefromwork says: Jun 29, 2017 8:44 AM

    If only the rest of the sports world would follow suit. Prices for concessions at games are outrageous these days.

  20. juddgr says: Jun 29, 2017 8:45 AM

    Letting you know they are going to rip you off any way $5 beer????

  21. factschecker says: Jun 29, 2017 8:46 AM

    Affordable is a relative term. It doesn’t mean the same thing for everyone. Additionally affordability doesn’t necessarily have anything to do with a persons income as much as it has to do with how much a person is willing to pay for a product. For example, I can easily afford a 12 dollar beer but I will never spend 12 dollars for a beer.

  22. silvercrush33 says: Jun 29, 2017 8:49 AM

    Well that is refreshing! Are you listening, 31 other teams??

  23. bucks4ever13 says: Jun 29, 2017 8:50 AM

    I purposely have avoided food and drink at the games I’ve been to. This is nice to see. Hopefully it sticks and spreads around the league.

  24. thetooloftools says: Jun 29, 2017 8:52 AM

    We Browns fans don’t buy much food at the games.
    We can’t hold it down while watching the play on the field.

  25. mogogo1 says: Jun 29, 2017 9:11 AM

    The water coming through the big hole in the roof that won’t close due to “design difficulties” will be totally free!

  26. skippynj says: Jun 29, 2017 9:26 AM


  27. winningisabrees says: Jun 29, 2017 9:27 AM

    Small concession for not being able to drop a banner on the home opener.

    It will take a decade for that team to rebound from that lose, and a total change in régime.

  28. kinghercu says: Jun 29, 2017 9:34 AM

    People are just like sheep. A Lower Level PSL can cost as much as 45K a seat. For that price food should be free. What next 10K to shop at a super market, but the hot dogs are half off. In the words of Fred Sanford, you big dummies.

  29. streetyson says: Jun 29, 2017 10:13 AM

    Will they be selling any more of the local Sweetwater’s “Patriot” pale ale?

    Anyway, sorry but all those “affordable” food and beer options at the $1.6bn stadium are in reality heavily subsidized by $600M public funds and over 40,000 PSLs. Beers and seats may cost more at Foxboro (but hey, you’d expect to pay more at a perennially top team and they aren’t quite the most expensive), yet to his credit Robert Kraft paid 100% of the cost of his stadium and has steadfastly promised never to use PSLs.

  30. redlikethepig says: Jun 29, 2017 10:14 AM

    The ticket prices are high enough without food gouging too.

  31. Big_Mike392 says: Jun 29, 2017 10:15 AM

    It will be affordable … for people who can afford the tickets.

  32. burtmustin says: Jun 29, 2017 10:24 AM

    a promise to attempt a field goal when you are up by eight points and on the 22 yard line of your opponent in the closing minutes of the fourth quarter of the Super Bowl would have been more than sufficient.

  33. laxcoach37 says: Jun 29, 2017 10:43 AM

    This is kinda a gimmick. They make the same amount on average anyway. In this case they raised Ticket prices and lowered food. However, I go to minor league baseball games and the concession prices are always reasonable. Therefore you buy 2 hotdogs instead of one. Everyone wins in theory: profit margins are the same or more and product moves for the suppliers, so the ballpark gets higher volume deals. Simple economics.

  34. thehandsteam says: Jun 29, 2017 10:48 AM

    The other option is saving your money and not giving it to wealthy billionaires.

  35. hbudgess says: Jun 29, 2017 10:54 AM

    9.25 beer at u.s. Bank stadium in Minneapolis!!!!! No Thanks.

  36. returntoexcellence says: Jun 29, 2017 10:58 AM

    Super Bowl special: $1 hotdogs are half off. Looks like their fans won’t have to deliver the 3rd and 4th quarters either.

  37. mackcarrington says: Jun 29, 2017 11:25 AM

    If fans can afford to pay the PSL and the price of the tickets, why do they expect “welfare” when it comes to the concessions? Of course these people are the minority as I see packed stadiums every week around the NFL. Most people don’t mind paying the going rate for concessions. It’s just a vocal minority who cry “poverty” when it comes to NFL prices.

  38. bencoates57 says: Jun 29, 2017 11:42 AM

    Just smuggle in hotdogs strapped around your chest. Dusguise them as sticks of dynamite.

  39. screwmemean says: Jun 29, 2017 12:09 PM

    I gave up attending the games when a single average ticket cost $130 and nosebleed parking was $35. I love my Sunday NFL Ticket, big leather couch, Samsung flat tv, Bose sound system, friends over, chilli on the stove, meat on the grill, beer in the fridge, my dogs under my feet. Unlikely I will ever go to a another NFL game. Why?

  40. TheCakeIsALie says: Jun 29, 2017 12:09 PM

    As a fan, I appreciate the gesture but as a citizen it rubs me the wrong way since this is the literal definition of “bread and circus”.

    Not much has changed over a few thousand years, “pay your taxes, don’t ask questions, and we will entertain and feed you.”

  41. raiderrob21 says: Jun 29, 2017 12:20 PM

    Kudos Falcons!

  42. buckswig says: Jun 29, 2017 12:37 PM

    So, with the county commissioners’ help, they steal from ALL of the taxpayers, but “give back” to those who buy tickets. How sporting of them.

  43. kevpft says: Jun 29, 2017 1:00 PM

    So if you’re rich enough to afford tickets & parking, you get a perk. Otherwise, to heck with you.

    That’s the generosity of the elite for you.

  44. Frazier28/7 says: Jun 29, 2017 1:33 PM

    half off cheescurds everytime the packer defense is on the field!

  45. grogansheroes says: Jun 29, 2017 1:37 PM

    Don’t worry, the prices will go back up next year.

  46. redright88thefumblethedrive says: Jun 29, 2017 4:37 PM

    Better View at home, cheaper booze and the best part is no traffic jam to fight through after! Gone to Cleveland browns stadium many times but always end up thinking this would be better from my couch, plus I can throw up in my own bathroom after we lose again!

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