Patriots quarterback Tom Brady will begin his push for a sixth Super Bowl ring in September while he also tries to head to the top of the best seller list.
Simon & Schuster announced in a press release on Thursday that they have acquired the rights to The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance, which will be released in hardcover, digital and audio formats in September.
The “oversized, heavily illustrated, revealing yet deeply practical” book will focus on the approaches to training, nutrition and overall well-being that Brady has developed over the years. It will also include “step-by-step action steps” designed for readers to use in order to increase their own productivity in a way similar to the Patriots quarterback.
“We expect this book to become an essential source for the way athletes of all ages live and train, whether they are in high school or in retirement,” said Jonathan Karp, president and publisher of Simon & Schuster. “The fact that Tom Brady is the greatest quarterback of all time gives him the authority to write this book -- but the fact that the principles that he’s espousing go well beyond sports is one of the reasons readers are going to pay close attention to his message.”
Brady previously released a cookbook that sold well despite a $200 price tag. There’s no word on how much this tome will set readers back, but it’s a good bet that there will be plenty of them willing to plunk down what’s necessary for a glimpse into Brady’s life away from the field.