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NFL broadcasts lose Viagra, Cialis as major advertisers

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TV ad sales for NFL games have been flaccid this offseason, and erectile dysfunction drugs are part of the reason.

Advertising Age reports that the makers of both Viagra and Cialis have declined to buy any advertisements on NFL games for the coming season. That’s a massive change for two products that were once among the top advertisers on NFL games.

The reason is apparently less about the NFL’s ratings decline last season than about pharmaceutical patents: Both Viagra and Cialis will soon be available as generic drugs, and therefore their makers no longer feel the need to advertise the name brands.

That’s bad news for the NFL’s network partners: Last season, the makers of Viagra and Cialis spent more than $50 million airing commercials during NFL games.

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40 Responses to “NFL broadcasts lose Viagra, Cialis as major advertisers”
  1. grogansheroes says: Jul 10, 2017 6:53 AM

    I used to tell my wife, I was going to go watch Viagra and Cialis infomercials with a little football and golf thrown in.

  2. joetoronto says: Jul 10, 2017 7:04 AM

    The golden goose is on life support.

  3. paleandpasty says: Jul 10, 2017 7:10 AM

    The NFL just got stiffed.

  4. streetyson says: Jul 10, 2017 7:10 AM

    Maybe the league will now finally find some evidence of deflation…

  5. knowspinzone says: Jul 10, 2017 7:16 AM

    I guess that ad revenue has petered out.

  6. anonymousnevermindfishdeath says: Jul 10, 2017 7:24 AM

    Goodell’s 25 billion $ promise is looking mighty shaky – could this be the beginning of the end of this terrible commissioner?

  7. bmacwillconn says: Jul 10, 2017 7:33 AM

    Probably to be replaced by some irritable bowel medication bombarding viewers with bile inducing medical disclaimers.

    Can’t we just go back to beer and car commercials?

  8. streetyson says: Jul 10, 2017 7:33 AM

    The league’s gotten so soft these days that the pills just aren’t enough.

  9. barrywhererufrom says: Jul 10, 2017 7:33 AM

    Their goes my only reason to watch the games

  10. thelastwordyaheard says: Jul 10, 2017 7:38 AM

    Deflategate II

  11. 700levelvet says: Jul 10, 2017 7:39 AM

    I for one… Will miss the Cialis ad… With the sun setting and a couple sitting in two separate bathtubs, holding hands…looking out and the rest of the world, waiting for it to kick in…

  12. streetyson says: Jul 10, 2017 7:44 AM

    Anyway, what with a league full of repetitive jerks and crying babies, maybe those companies feel they’ve reached saturation point, and that any further effort at inserting themselves every Sunday would only lead to an anti-climax?

  13. bigpete07 says: Jul 10, 2017 8:05 AM

    Hard luck.

  14. factschecker says: Jul 10, 2017 8:06 AM

    That’s HARD to believe?

  15. mclennon99 says: Jul 10, 2017 8:32 AM

    That’s a hard pill to swallow right there.

  16. shadywarrior says: Jul 10, 2017 8:33 AM

    Good, it’s absolutely absurd that we allow Big Pharma to peddle their poisons to us in the first place. Maybe we’ll see some medical marijuana reform in the League, instead of pumping these poor kids full of opiates and other garbage, now that the League is no longer in bed with those monsters.

  17. doctorrustbelt says: Jul 10, 2017 8:34 AM

    The nfl is substituting those commercials with four months of pink uniforms.

  18. spammerscrammer says: Jul 10, 2017 8:35 AM

    Too bad about Cialis, but I am sure some other bathtub manufacturer will step up and take their place.

  19. MichaelEdits says: Jul 10, 2017 8:37 AM

    Deflategate revisited

  20. diehardfootballfan says: Jul 10, 2017 8:41 AM

    NFL=Pharmaceutical Peddlers

  21. MichaelEdits says: Jul 10, 2017 8:48 AM

    The NFL is losing money on Goodell’s watch? What a big surprise.

  22. nhpats says: Jul 10, 2017 8:54 AM

    Even Viagra or Cialis could not help the Colts…..softest team in the league

  23. whatjusthapped says: Jul 10, 2017 9:01 AM

    This is hardly the proper forum for economic issues but watch what happens to the prices of Viagra and Cialis when the generic versions hit the market. What used to cost $20 per pill will drop by at least half. Guess where that extra money used to spent? On advertising during the NFL games.

    As I used to tell my ex-wife, how can I miss you if you wouldn’t go away.

  24. Lemmy Aksyadis says: Jul 10, 2017 9:16 AM

    At some point the NFL may be faced with more than 2 advertisers dropping their ad deals. I think the whole system needs a market adjustment. Stop paying players absurd salaries. Drop the price of tickets & beer a bit.

    I work in an arena and I see that it won’t be long before entertainment prices itself out of existence. People can’t spend an entire week’s paycheck to watch millionaires do silly dances.

  25. nard100 says: Jul 10, 2017 9:30 AM

    You know it is the NFL media-doldroms time when this is news.

  26. jster23 says: Jul 10, 2017 9:33 AM

    Thank god. Do you know how embarrassing it’s been to watch a football game with your kids. Especially, the incessant giggling every time you hear “erection”.

    I just want to watch without having to get into the birds and the bees.

  27. BillAndTomsAsteriskAdventure says: Jul 10, 2017 9:51 AM

    Every country on earth other than New Zealand and, of course, America, has banned big pharma from marketing direct to the consumer on television.

    Some of these companies spend 10x more on self-promotion than R&D.

  28. koufaxmitzvah says: Jul 10, 2017 9:52 AM

    With all the whiny blowhards boycotting football broadcasts because of the Kaepernick hullaballoo, it’s no wonder Cialis and Viagra are moving on, too.

  29. schmitty2 says: Jul 10, 2017 10:30 AM

    The ads tell you to call a Dr. if it…umm…. it works correctly for 4 straight hours. I was always trying to figure out who I could call to complain to about seeing 4 hours worth of their ads every Sunday.

  30. The Phantom Stranger says: Jul 10, 2017 10:39 AM

    I’m so glad I won’t have to dive for the remote every time the game goes to a commercial so my kids don’t have to be subjected to soft-core porn.

  31. MichaelEdits says: Jul 10, 2017 10:52 AM

    Maybe condom ads can cover the shortfall.

  32. RegisHawk says: Jul 10, 2017 10:59 AM

    $50M is less than 1% of a $14B industry, Cassandra.

  33. bhampax says: Jul 10, 2017 12:10 PM

    I’m glad. I was always uncomfortable that my 10-year old would ask what that drug is for every time we are watching a game together.

  34. Uncle Mike says: Jul 10, 2017 12:24 PM

    The biggest question that hit me during the endless barrage of Cialias ads; If the stuff really worked, wouldn’t they be in the same tub?

  35. laserw says: Jul 10, 2017 2:39 PM

    These advertisers know that they aren’t wanted by the NFL which is pandering for women and stupid metrosexual boys under the age of 25 years. No longer is the NFL for men – it is anti-men and all fluff and soon the ads that will run will be for Kotex, Mydol, Massengill, and Tampax.

  36. laserw says: Jul 10, 2017 2:42 PM

    Those that whine about big pharma should never be allowed to get any drug that big pharma has created. You should be forced to do without so you won’t be a hypocrite and an idiot at the same time. I am amazed at how idiots think they can dictate how much companies spend on what and then get to cherry pick the bad expenditures and complain they spent more there than for the user’s cherry picked good areas.

  37. rcali says: Jul 10, 2017 3:29 PM

    This will be hard on the NFL’s bottom line.

  38. sgrvn329 says: Jul 10, 2017 4:40 PM

    Viagra and Cialis are killing people! Both will be off the market and in court for a class action law suit……….

  39. Ferdinand says: Jul 10, 2017 7:09 PM

    Sometimes the jokes are just too easy and you have to let the moment pass on by. . . .

  40. billfchew says: Jul 11, 2017 8:11 AM

    Whos next

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