NFL pleased that most Week One games were under three hours

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The NFL is trying to speed up the pace of play, and the early returns are promising.

On a league conference call today, the NFL touted the fact that 10 of the 15 games played in Week One were finished in less than three hours, the first time since Week 17 of 2009 that that many games were completed in less than three hours.

The league says it has accomplished that in part by reducing the number of commercial breaks from five to four in each quarter. The league and its network TV partners are also experimenting with the “double box” commercial breaks in which viewers can see a commercial on one side of the screen and a replay on the other side. The league said that approach got good feedback from the networks, the advertisers and the fans.

Still, shorter games are not the only priority — exciting games are more important, and the league said the Patriots-Chiefs opener was an example of a compelling game that lasted nearly three and a half hours.

30 responses to “NFL pleased that most Week One games were under three hours

  1. Pleased ?? They should be concentrating on the quality of the product which is garbage. This week features a similar slate of awful games. What has happened to the NFL ?

  2. I think the league could improve the double box commercial breaks by cropping both images horizontally so that they each fill the screen completely vertically, thus reducing the amount of dead space on the screen. There are very few plays that require the full width of the screen in order to assess what happened, so cropping the image will allow the pertinent portions of the play to appear full size. Cropping a play in real time will present significant technical challenge for the NFL’s broadcast partners, but that may be offset by the increase in value of a nearly full size advertisement that appears in the opposite side of the screen.

  3. I don’t care if there are ads, but I do care if they hold up the game. If they fit some ads in but don’t extend the timeout longer so they can finish, that’s fine. That might mean only one thirty second ad per timeout, but so be it.

  4. For those complaining about the quality of the games, give it a break; defense is always ahead of the offense at the beginning of the season.

  5. Is the NFL also pleased tv ratings were down BIG for Sunday’s games like they were on Thursday? The Walking Dead will have overtaken the NFL (in some markets it already has) as the big Sunday tv event in the future. but they at least they still got those really cool anthem protests right?

  6. The Truth says:
    September 13, 2017 at 11:48 am
    Pleased ?? They should be concentrating on the quality of the product which is garbage. This week features a similar slate of awful games. What has happened to the NFL ?

    ————————–

    The preseason gets a bad rep but it is needed. What you saw on week 1 were teams that did not get enough reps and contact practices with the starters. If you want to coddle the players until the season starts they will be getting in shape and figuring things out on the fly.

  7. But are they pleased with the ratings? Wasn’t there something like 6 or 7 teams that scored in single digits? The game is getting boring. No hitting, too many flags, too many rules, etc.

  8. I don’t mind games running over the three hour magic window as long as they are good games!! And most games that run long are usually good games. Then of course the NFL in it’s infinite wisdom will whisk me away to some useless game before the good game is finished!!! Oh and Fire Goodell!

  9. Double Box…..like it. I was looking at 3 screens whilst enjoying some lunch & seeing a replay during a commercial break was helpful.

    Under 3 hours………awesome.

    Yes there are many problems with the NFL, but these changes were a step in the right direction.

  10. I honored the victims of 911 on Monday by not watching any NFL or its America hating players

    Painfully ignorant people tuning out is a win/win for everyone. I thank you from the bottom of my heart.

  11. The ratings are down versus last year, but the numbers are deceiving. Patriots and Chiefs were the most watched program last week. So all of television is losing viewers, and the NFL remains the top dog

  12. How about you worry about not making a Monday night game start at 10:30 eastern ? Having to stay up until 1:30 to watch them is a joke. Keep it to one game on Monday nights if you can’t fit both games in at an appropriate time.

  13. Halftime seems shortened, every commercial break seems as if the two-minute warning, and perhaps the lack of offense is somehow connected?

    I think they accidentally threw baby out with the bathwater as games are all flat when they should be most exciting. I don’t ever remember the fourth quarter feeling as if the second quarter of pre-season before.

  14. I dont mind the length of a game as long as its entertaining. I can watch the Bills vs Jets if both teams are playing hard like they were.

    The boring games are where it feels like one team has no shot at all and it just drags on forever where one team keeps 3 and outting and the other keeps burning clock.

    As for the people talking about the ratings drop, does that account for the continued proliferation of Sunday ticket and internet streaming (NBC, ESPN Fox, and CBS all stream games now)? Does that also take into account the rising number of people watching via pirate streams (because $70 a month for sunday ticket is just dumb)

  15. homerhunter says:
    September 13, 2017 at 2:28 pm

    Why do they want to shorten the games? The longer the game, the more commercials they can sell.

    ——————————–

    Because Millennials have the attention span of a gnat.

  16. I wonder if the hurricane is Florida and Houston played a factor in the ratings being 12% down? That’s a good chunk of people that couldn’t watch football.

  17. murph2432 says:
    September 13, 2017 at 2:57 pm
    I wonder if the hurricane is Florida and Houston played a factor in the ratings being 12% down? That’s a good chunk of people that couldn’t watch football.
    ~~~~~~~~~~~~
    Even those of us that could watch football (prepared or further north) on Sunday really couldn’t watch it on the networks. The networks showed 24/7 recycled garbage data and cuts to moronic reporters on the beach with some insightful observations such as “Yep, it’s windy”. I understand people need information during the storm but 24/7 coverage is not needed.

  18. To everyone complaining about later starts on the east coast, remember they have to find a time that works for east and west coast, especially with 1/6th or so of the teams being on the west and one more in AZ being close. And even more so with the second largest TV audience being on the west coast. They don’t want it to be so late NY doesn’t tune in, but they also have to balance that with not being so early that LA can’t tune in because they are still on the commute home from work.

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