After dumping Cam, Dannon does quick deal with Dak

Getty Images

After Dannon yogurt decided to abruptly dump Panthers quarterback Cam Newton as an endorser of the brand, some wondered whether Dannon was simply looking for a way to justify moving on from a player who has fallen fairly far from his 2015 MVP-caliber performance. While Dannon surely won’t admit that they were looking for a reason to sever ties with Newton, their actions arguably say it all.

Via ESPN, Dannon already has signed a deal with Cowboys quarterback Dak Prescott to replace Newton. Yes, between Thursday morning and Sunday morning, a contract was broached, negotiated, finalized, and executed between Dannon and Dak. Unless it wasn’t.

Chances are that this deal was well on its way to being a done deal before Newton made a sexist remark at a press conference. And so, when Newton said what he said, Dannon had an easy avenue not only to accelerate the change but also to generate some free publicity (e.g., this article is about Dannon) by severing ties with Newton and quickly locking up Prescott, who quickly has become one of the most popular NFL players for marketing purposes, primarily because: (1) he plays for the Cowboys; and (2) he isn’t Ezekiel Elliott.

And so Prescott will help sell various flavors of yogurt as long as he’s the flavor of the moment. If/when he no longer is, Dannon will start looking elsewhere — and it surely won’t complain if Dak gives them a reason to expedite the process.

22 responses to “After dumping Cam, Dannon does quick deal with Dak

  1. I’m not ever buying Dannon products. I think Dak could have done a lot better than this. He kind of just stepped all over Cam Newton. I hope Dak doesn’t expect anyone to have his back in the future. Dannon certainly won’t.

  2. I see what they did there. Black twitter can not claim racism on this.
    But I wonder what the conversation was in the room to go with Dak. Why not Goff or Wentz or even Alex Smith? Smith needs some love too.
    Prior to 2017, I was never someone to bring race into situations, but now that is all I see. God help me.

  3. charliecharger says:
    October 8, 2017 at 10:37 am
    I’m not ever buying Dannon products. I think Dak could have done a lot better than this. He kind of just stepped all over Cam Newton. I hope Dak doesn’t expect anyone to have his back in the future. Dannon certainly won’t.
    __________________________________________________

    Business is business. Sponsors pay someone to be their front, if that someone puts them in the position of needing to have their back they have fundamentally misunderstood how it all works.

  4. So Damon is focusing yogurt sales on the black community? Did they consider a white qb under the Rooney Rule? My god this is out of control

  5. To be honest they both stink, Prescott without a doubt is the most over hyped overrated player in the past ten years. Took the nfl 1season tomfigure out his accuracy beyond 10yds is horrible

  6. Dak has dedicated his life to upholding the values instilled in him by his mother at a young age, before she passed away from cancer. In her memory, Dak also points up to the sky after each touchdown he scores. He is by far the most grounded,humble budding superstar I’ve ever seen at this particular stage in his careers–Cameron is the total opposite. A fake tough guy and a bad dresser, Cam can learn a thing or two from Dak.

  7. Is Dak going to reprise the sexist cheerleader ad that Cam did with the full approval of Dannon, Two faced disingenuous Dannon and the media as well…what a surprise!

  8. Amazing how a NFL player has to endorse 10-20 different companies to muster up 3-5 million, while countless basketball players need just one, a shoe deal to make the same amount.

  9. vuudu says:
    October 8, 2017 at 11:00 am
    I see what they did there. Black twitter can not claim racism on this.
    —————
    There’s a “black” twitter? What, white people can’t use it? Are they going to claim “reverse racism”?

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!