Thomas Tull urges NFL to be more proactive

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For years, it’s been clear that the NFL needs to be more proactive than reactive. Finally, the NFL is reacting to the consequences of the chronic absence of proaction by recognizing the importance of proaction. Or something.

Steelers minority owner Thomas Tull, a successful film producer who has acquired a significant interest in the team, recently addressed the NFL’s challenges, boiling it all down to a simple business philosophy.

“There’s a lot of things we need to do better,” Tull said recently at the ’17 NeuLion Sports Media & Technology, via SportsBusiness Daily. “The first step is to assess what about the league is compelling and what things we need to need to do a better job of. We need to be more proactive, but that’s probably stating the obvious.”

Tull, choosing his words more tactfully than folks like Jerry Jones and Pap John have, admitted that the NFL under Commissioner Roger Goodell should have opted for proaction with the anthem controversy before it became a full-blown fiasco.

“There could have been dialogue last year, getting together with the NFLPA,” Tull said. “We need to look at threats to the game and work with our players.”

Tull is right. Regardless of where the Jones vs. Goodell Battle Royale leads, the league’s current dysfunction arguably flows from years of allowing things to operate largely on autopilot. It’s now time for someone to take the wheel and guide the league through some of the biggest challenges it has faced since the 1958 NFL championship game, which sparked a growth spurt that by all appearances peaked in 2015.

11 responses to “Thomas Tull urges NFL to be more proactive

  1. And maybe not unfairly litigate and suspend star players like Brady and Elliot…the NFL damages it’s own brand…

  2. Tull is completely correct. Of course, if he thinks a constant reactive state is bad for the league, then he must be happy to hear about Jerry’s plans, cause Goodell is not, and never will be, a proactive person. Being proactive demands vision & leadership, traits that Goodell seems to lack

  3. The NFL has been content to work on autopilot since it was profitable. Maybe focus on putting out a good entertainment product, and the profits will come.

  4. Exhibit A in not being proactive – the rulebook. I’m not a Brady or Pat’s fan, but the ball inflation rule dates back to when both teams used the same ball during games. The PSI level was specified so that each team could practice with balls set the same way, and know what they would be getting during the game. Once the NFL moved to letting teams provide their own balls for games, the rule was obsolete, but they never took it out of the rulebook.

    Along with all the other newer rules favoring the offense, they should have eliminated that rule and let QB’s set the balls the way they want them. The NFL and Goodell would have been a lot better off if they just said “oops, this rule is obsolete” when the deflate gate situation arose.

  5. ezpkns34 says:
    November 10, 2017 at 12:55 pm

    Being proactive demands vision & leadership, traits that Goodell seems to lack
    ———————–

    Well, he did set a revenue goal. Some bozo actually used that as an example of Roger doing a good job.

  6. Goodell has been very proactive. However, at every turn it has been met with journalistic scorn and mockery. The progress he has made has been hidden by unfair attacks on his responsibilities and integrity while completely failing to challenge the integrity and responsibilities of the players and the coaches he has had to discipline.

  7. The kneeling silliness could have been taken care of in about 10 minutes by either keeping the players in the locker room during the singing of the natioal anthem, or amending the existing rule and make all of the players stand during the singing of the national anthem.

    But no, Roger had to go and convene a summit meeting.

  8. limakey says:
    November 10, 2017 at 1:46 pm

    Goodell has been very proactive. However, at every turn it has been met with journalistic scorn and mockery. The progress he has made has been hidden by unfair attacks on his responsibilities and integrity while completely failing to challenge the integrity and responsibilities of the players and the coaches he has had to discipline.
    ——————

    You’re more delusional than Baghdad Bob was.

  9. Ok…first order of business will be vetting owners, especially “movie producer” types…there’s been a rash of incidents recently that it would be better to know of and deal with in advance of them becoming major scandals.

  10. It seems like when ‘scandals’ began taking over the NFL, it instantly put the league in a reactive mode that they’ve never been able to get out of. While Goodell appears to have done what the owners wanted by increasing revenue, his focus on that aspect makes it look like didn’t leave room or time to be proactive about anything. It will probably take a new commissioner, along with a lot of time and barganing in the next CBA, to steer things in another direction.

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