Week 10 ratings decline over same week in 2016

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ESPN acquired Monday Night Football in 2006. And of all the games televised by ESPN since then, Monday night’s game between the Dolphins and Panthers generated the fourth lowest rating.

Via SportsBusiness Daily, the game generated a 6.2-percent rating, down 21 percent from last year’s Week 10 game between the Bengals and the Giants.

It’s another ominous sign for an embattled league, now that 2017 games are being compared to 2016 games that came after the election, when ratings increased. For all Week 10 windows, ratings dropped in comparison to 2016, with Sunday Night Football on NBC down 19.6 percent and the nationally-televised Cowboys-Falcons game down 18 percent for FOX.

As to the Sunday games, the comparisons from 2016 were Seahawks-Patriots in the evening and Steelers-Cowboys at 4:25 p.m. ET, so that may have something to do with the size of the drop.

This week could see better numbers, given the quality of the games to be played on the biggest platforms. NBC has the Titans and Steelers on Thursday night. CBS will present the Patriots and Raiders from Mexico City at 4:25 p.m. ET. Sunday night’s game has the Eagles visiting the Cowboys, and on Monday night the Falcons face the Seahawks in Seattle on ESPN.

27 responses to “Week 10 ratings decline over same week in 2016

  1. Its because of the commercials. No one cares about these entitled athletes kneeling. It’s the commercials. Commercials are new to football, so it’s obviously the change agent.

  2. I must have seen the Facebook meme calling for boycott of the NFL for Veteran’s Day over 50 times. I’m sure it has nothing to do with the kneeling. Carry on…

  3. If the ratings decline was just because of one issue, the NFL might be able to hire some one competent enough to address the issue. I think the ratings problem is far more complex than that.

    Only time will tell if the NFL is willing to do whatever it takes to increase ratings.

  4. And yes, I also watched far less football this past week than last. I watched my team’s game and nothing more. I love football, but I won’t watch a league that condones overt racism and disrespect to our flag and to our police- and yes, black lives matter is racist as is a raised fist in the air by a black man – no different than a nazi salute by a white man.

  5. its gonna decine as the season progresses, until playoffs. As teams perform poorly, all the bandwagoners go do other things on Sundays. For instance even in smaller markets like NO, their fanbase increase when they are doing well, cant offset a 1 win New York team. Happens every year. Y A W N

  6. It’s also player antics. On many professionalism has been lost… childish displays and self aggrandizing is the norm.

    That’s why COLLEGE football will remain King. Very little of that garbage. More professional… than many of the Professionals.

    The money must push brains and common sense out their ears.

  7. I think the anthem protests pushed some fans away, me included to a degree. I started watching more college and I think it is better football and more entertaining. The NFL has became a show of the refs and the complications of the rules.

  8. .
    Which of these 1 pm games will you be watching this Sunday?

    Jack @ Clev
    TB @ Miami
    Balt @ GB
    Det @ Chi
    Ariz @ Hou
    KC @ NYG
    .

  9. Everyone can stand for the rest of the season and it will be too little, too late. You have shown the fans who you are and the fans went elsewhere.

  10. Odd. I wonder what’s causing the ratings decline. I see lots of articles here about controversial subjects, but surely any of those items aren’t it, right?

  11. The NFL should have taken notice when NASCAR started losing large blocks of its fan base. NASCAR learned that nothing will bring the ex-fan back. The folks who quit watching got out of the habit of watching and caring about the sport. The NFL is now.experiemcing the same thing. The fans are feeling ignored and they are gone and there is no bringing them back. Different issues between the two sports, but the outcome will be the same. Games shifted to obscure sports networks. Forget about selling out a stadium. Revenues cut in half. Lucrative sponsorship deals gone. It’s coming to the NFL. Blame whatever, but the bottom line is people are not enjoying the product as delivered.

  12. The one thing I haven’t heard is a comparison to college football ratings year over.

    Is it oversaturation? Personally, I think TNF is partly to blame. Three nights a week plus the Sunday day games is a lot of football to watch.

    The game of the week this week isn’t NFL anyhow. Edmonton vs. Calgary in the CFL Western Final is what I’ll be watching Sunday evening thanks to ESPN2. I’ll be back after the Grey Cup though.

  13. The league crapped on the die hard NFL fans that made the league what it is. White males 30 to 50 who work hard and love their country. They spent a lot of time and money on the NFL and get slapped in the face for it. They want answers they can look in the mirror and find it.

  14. ESPN do not reach all households unless they have a special package from the cable company. Has that number dropped? Have HUTs (Households Using TV) declined during these time periods? There are so many alternatives now. Are all of network TV ratings down? I agree that I would like to see similar numbers for NCAA games also. Are fantasy football numbers down as well? Someone needs to dig thoroughly into the numbers and maybe have a reasonable conclusion.

  15. Why are other TV ratings never compared or even mentioned? My understanding is that rating are down for just about every aspect of TV, is the NFL more or less than any other sport or show? I know that does not fit the narrative so you will never see it on these pages.

  16. Yet another silly “the sky is falling on the nfl” opinion piece. The popularity for the nfl rose to such an astronomical level that it couldn’t be maintained.

    The nfl is still and will continue to be, by a huge margin, the most popular proffesional sport in the US.

  17. I don’t know if I’m alone but I enjoy listening to games on the radio more then watching them on tv. The announcing is better and I don’t get violent impulses from seeing the same commercials over and over and over and over and over again. Its hard to find a free live radio stream of certain games though.

  18. shlort says:
    November 14, 2017 at 5:38 pm
    The NFL should have taken notice when NASCAR started losing large blocks of its fan base. NASCAR learned that nothing will bring the ex-fan back. The folks who quit watching got out of the habit of watching and caring about the sport. The NFL is now.experiemcing the same thing. The fans are feeling ignored and they are gone and there is no bringing them back. Different issues between the two sports, but the outcome will be the same. Games shifted to obscure sports networks. Forget about selling out a stadium. Revenues cut in half. Lucrative sponsorship deals gone. It’s coming to the NFL. Blame whatever, but the bottom line is people are not enjoying the product as delivered.
    —————————————————————

    I’m enjoying it and I know dozens of other friends and family members who are too. In fact I have very few males friends who don’t watch multiple games a week. This is much ado about nothing. Ratings may have peaked in the last couple years and maybe they’re starting to even out now but the NFL is a multi billion dollar a year industry that isn’t going anywhere anytime soon

  19. Its all the rule changes. we don’t know what a catch is. we don’t know what a legal hit is. We don’t have a kicking game. Cant touch the QB. On and on. That’s whats done it for me. I love football, but its changed.

  20. vottorific I have to agree 100%

    Even if you look past the anthem stuff, the actual games are so watered down that it’s barely entertaining anymore. All the stuff you listed, plus so many obscure penalties that change the balance of the game and generally atrocious O-Line play are what keeps me from watching as much as I used to.

  21. Zeeker187 makes a great point. I was traveling on Sunday and listened to parts of the Steelers-Colts and Cowboys-Falcons games on the radio. The announcing was far better than it is on TV. I don’t know why the TV stations feel like they have to hire former star players and coaches to call games. There are far better options out there than what they’re giving us.

  22. I can’t possibly express the level of JOY I get, each week when you present these lowered numbers – heck, I was amazed at the number of empty seats that could be seen in the Falcons new stadium during the Cowboy game on Sunday!!

    It’s a GLORIOUS thing to witness how players (and owners, and in particular, Goodell himsel) have managed to not only look that gift horse in the mouth – they punched that horse, right in the face!!!

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