Lions raise ticket prices, again

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A franchise that hasn’t won a playoff game in 27 years has raised ticket prices for five in a row, and counting.

Via the Detroit Free Press, Lions president Rod Wood said Wednesday that the cost of seeing the team play in person will go up again. Wood dubbed it a “slight price increase,” but it’s still an increase.

Per the Free Press, last year’s increase averaged 2.8 percent. More details as to this year’s price hike are coming Thursday. (Perhaps the best time to drop this news will be right around 5:00 p.m. on Friday.)

Ultimately, however, each team needs to decide whether and to what extent prices should go up or go down, balancing the problem of charging too much against charging too little — and letting scalpers make more on the secondary market.

Despite a generation and a half of postseason failure, the Lions have been competitive and relevant in recent years. Which is a marked improvement over many of the Lions teams since the trade — and curse — of Bobby Layne.

20 responses to “Lions raise ticket prices, again

  1. Basic laws of supply and demand. Every game at Ford Field is sold out and since the Fords are running a business to make money they correctly assume that they can charge more and the games will still sell out so that’s what they’re doing. People who aren’t real sharp will take this post as an opportunity to bash the Lions but those same geniuses would probably run a business into the ground within a month of taking it over

  2. @In Teddy We Trust says:
    February 8, 2018 at 11:36 am
    Hey, three second-place finishes in the last four years is the best the Lions have done since the early ’90’s. You have to strike while the iron is h…luke warm
    —————————————————————————————–

    While Minnesota has 2 thirds and a last place finish in the last 5 years.

  3. I think the more important question is how the average ticket prices compare to other similarly situated NFL cities. If the Lions are just catching up to league average, no biggie, but if the prices are higher, maybe then they are due some grief.

  4. irishgary says:
    February 8, 2018 at 11:58 am

    While Minnesota has 2 thirds and a last place finish in the last 5 years.
    ______

    I see you conveniently left out the two first-place finishes in the last three years. I thought it was all about championships?

  5. Exciting football puts fans in the seats. The Lions have that. Fans want to see big time players make big time plays against big time competition. They’ll pay.

  6. @In Teddy We Trust says:
    February 8, 2018 at 12:10 pm
    irishgary says:
    February 8, 2018 at 11:58 am

    While Minnesota has 2 thirds and a last place finish in the last 5 years.
    ______

    I see you conveniently left out the two first-place finishes in the last three years. I thought it was all about championships?

    ________________________________________________________________________________________

    I also left out the Vikings being 0-4 in Super Bowls, and blowing at least 3 NFC championship games.

    So exactly what Championships would you be speaking of.

  7. This is so misleading. This is how the masses become so uninformed on a regular basis.

    Yes, the Lions raised their prices again this year. They will again next year and the year after as well. The Lions raise their prices annually in small increments. Every team in the NFL has to raise their prices to stay competitive. The difference between the Lions and other teams is that the Lions do it annually by only a few bucks a year. Other teams wait 3-5 years between price hikes but when they do it it’s a significant price hike which is painful to a consumer. I’d rather pay an extra $10 a year then suddenly get gouged with a $50 price hike suddenly.

    As a consumer I definitely appreciate the Lions business plan over the teams that shock their customers with a massive hike every few years (usually after said team finally has a small amount of success)

  8. When teams say they need to raise prices to “stay competitive” what they really mean is they don’t want other teams to make more money than they do. ALL NFL teams are already making a huge amount of money and the value of NFL franchises continues to skyrocket.

  9. i am not surprised, they have to re-coup the money for all the pencils that Patricia needs for his ear, he probably munches on them during the game too.

  10. When teams say they need to raise prices to “stay competitive” what they really mean is they don’t want other teams to make more money than they do. ALL NFL teams are already making a huge amount of money and the value of NFL franchises continues to skyrocket.

    I disagree. I think ticket prices are how they pay for training facilities, weight rooms, stadium wifi additions, big screen updates, advertising…man, this list goes on for miles.

    NFL teams do make money, but that’s the name of the game. Right? A team that isn’t making money will not be able to keep up with and compete with teams in other markets when it comes to these resources.

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