Jaguars will raise ticket prices, remove tarps in 2018

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After years of covering thousands of empty seats with tarps, the Jaguars are popular enough in Jacksonville again to sell tickets for the whole stadium — and to charge more for those tickets.

The Jaguars, who pulled out the tarps for their home playoff game last month, will also remove the tarps for the regular season in 2018. The team announced that today, along with the news that the average ticket price will increase by around 11 percent.

Jaguars owner Shad Khan has long said he hopes the team will be able to remove the tarps and fill EverBank Field. For many years the Jaguars have limited attendance to about 64,000, but when they pulled out the tarps for their playoff game against the Bills the Jaguars drew more than 69,000.

Despite their newfound ability to fill their stadium, the Jaguars are still committed to playing one “home” game per year in London. In 2018 they will play the Eagles at Wembley Stadium.

57 responses to “Jaguars will raise ticket prices, remove tarps in 2018

  1. I wouldn’t carry those tarps too far away. Those Florida sports fans are about as loyal as a hungry lion

  2. If you are a Jags season ticket holder, do you have to buy 7 regular season tickets + 2 exhibition games, or do you buy 8 regular seaason tickets, and have to sell 1 that is played in London?

  3. If they start Bortles again next year, they might want to keep those tarps close by. With a good QB, that team would be very dangerous.

  4. cueghost says:
    February 12, 2018 at 11:42 am
    Sure sounds like they are getting a little ahead of themselves…

    4 2 Rate This

    ———————

    When Bortles is now paid 27 mil per AND he falls of the map, so will Jax fall right off that map.

    Won’t work. Pro sports fans in the South are god awful front runners. Always have been.

    I remember being shocked in hearing that Dan Marino Era Dolphinsa’ games were not always sold out.

  5. arclight1972 says:
    February 12, 2018 at 11:43 am
    If you are a Jags season ticket holder, do you have to buy 7 regular season tickets + 2 exhibition games, or do you buy 8 regular seaason tickets, and have to sell 1 that is played in London?

    ——

    Our ticket price is for 9 games (7+2). We are not even offered the London game in our package…

  6. Speaking strictly economically, raising supply and price at the same time is not going to work…they better keep winning

  7. harrisonhits2 says:
    February 12, 2018 at 12:00 pm

    Wow for once the NFL is sending a top tier pairing to London.
    ———————–

    Only by sheer coincidence. It’s a shame that the fans get screwed out of a home game, but the NFL doesn’t care.


  8. bvolke says:

    February 12, 2018 at 11:33 am

    Kinda sad they had to tarp it in the first place.””

    Yea because any NFL team that can’t fill 90,000 seats is weak, right?

  9. Ah yes.. penalize the few fans that are finally starting to be loyal to your team. I might’ve just tried to sell the stadium out at the same prices for a few years first but an 11% penalty for being a loyal fan is another option I guess..

  10. You mean there may actually be a good game in London for once. 2 playoff teams, one of the Super Bowl champions! Here’s to hoping neither sh*t the bed with their new found success after 1 year……

  11. mmack66 says:
    February 12, 2018 at 12:15 pm
    harrisonhits2 says:
    February 12, 2018 at 12:00 pm

    Wow for once the NFL is sending a top tier pairing to London.
    ———————–

    Only by sheer coincidence. It’s a shame that the fans get screwed out of a home game, but the NFL doesn’t care.

    3 0 Rate This

    —————

    all about the benjamins..it is why spygate, bountygate and deflategate exist

    gotta get that parity cranked up for expansion overseas!

  12. Patsareinyourheads says:
    February 12, 2018 at 11:34 am
    Now they’re going BIG TIME!

    —————————————————————————

    Go ahead and laugh, but it wasn’t that long ago when the old Foxboro stadium was half empty. And in a few years, once Brady and Bill hang em up, Gillette will be half empty as well. Your run is coming to an end, enjoy it while you can

  13. pftidbro says:
    February 12, 2018 at 12:15 pm

    bvolke says:
    February 12, 2018 at 11:33 am
    Kinda sad they had to tarp it in the first place.””
    ——
    Yea because any NFL team that can’t fill 90,000 seats is weak, right?
    =================================
    90,000 seats is a bit of a stretch, don’t you think?

    Address: 1 Everbank Field Dr, Jacksonville, FL 32202
    Capacity: 67,164

  14. From page one of “How to Destroy Sudden Customer Interest in your Product or Service”:

    Raise prices significantly.

    Those tarps will return by October 1.

  15. Maybe they should cut the tarps up and glue them to their helmets…they might still be the worst looking in the league, but it’d at least be an upgrade from heinous to simply bad.

  16. bystanderhere says:

    February 12, 2018 at 12:50 pm

    pftidbro says:
    February 12, 2018 at 12:15 pm

    bvolke says:
    February 12, 2018 at 11:33 am
    Kinda sad they had to tarp it in the first place.””
    ——
    Yea because any NFL team that can’t fill 90,000 seats is weak, right?
    =================================
    90,000 seats is a bit of a stretch, don’t you think?

    Address: 1 Everbank Field Dr, Jacksonville, FL 32202
    Capacity: 67,164″”

    That’s with tarps on… good grief…

  17. pftidbro says:
    February 12, 2018 at 2:34 pm
    bystanderhere says:
    =================================
    90,000 seats is a bit of a stretch, don’t you think?
    Address: 1 Everbank Field Dr, Jacksonville, FL 32202
    Capacity: 67,164″”
    ——————-
    That’s with tarps on… good grief…
    ==================================
    My apologies. Without any bad intentions, just out of curiously went to the interwebz to look up, and that what googly-mogly told me and did not mention any tarps… 😦

  18. Removing the tarps and raising prices? I can see doing one but not both. Don’t expect this to be a permanent thing.

    Also, it galls me when you have a team that has sucked for the better part of a decade and fans have still come to the stadium. Then, to show how much he appreciates his fans, he raises the prices as quickly as he can. Pathetic.

  19. letsjoebuffalo says:
    February 12, 2018 at 3:35 pm
    The stadium was at least 40% Bills fans for the playoff game (I was there)… who is going to buy those seats when the Colts come to town?

    ————————————————————-

    Colts fans. You think the Bills are the only fanbase that travel to Jacksonville?

  20. “bvolke says:
    February 12, 2018 at 11:33 am
    Kinda sad they had to tarp it in the first place.”

    That was a move made by the previous owner over a decade ago. It was also when the blackout rule was a legit concern. The tarps were ugly and bad optics. But are no different than covered seats in Oakland or removed seats in DC and Miami.

    The Jaguars stadium was too big for the market size.

    Thankfully the Jaguars have a new owner, who is much savvier.

    He’s added premium seating areas around the stadium to increase revenue.

    With the blackout rules essentially a thing of the past, the covered seats were nothing but potential income.

  21. They are stating they already have 5000 new season ticket requests which is about what the tarp covered.. Mark Lamping said something very wise today on the radio.. he said the stadium in Jacksonville that can seat 84K was built for an Easter Sunday crowd which comes once a year for FL-GA.. It’s a requirement of the contracts with the 2 schools to have it that big so each side gets 42K.. That’s why they add seats to the EndZones and Club Area that are used for Jags games for standing areas, cabanas, and pools, among other high price amenities needed for an NFL team.. The original design had 11K club seats and the rest regular seats for 76K.. Over the years, they converted some of the regular seats to high price premium area and for standing. They took out some club seats and created the terrific sanding … The bills fans did come in force and way overpaid for tickets which Jax fans didn’t want to pay.. The Jags Bills game was the highest price ticket other than the Super Bowl in the playoffs on the secondary market… The following week in Pittsburgh, the Jags fans who went, and there were many, paid 1/3 what Buffalo fans paid in Jax.. Season ticketholders like me were able to buy extra seats before local non-season ticket holders could and flipped them to the highest bidder which were crazy Bills fans..

  22. obsession55 says:
    February 12, 2018 at 3:48pm

    Colts fans. You think the Bills are the only fanbase that travel to Jacksonville?

    ————————————————————
    I was just using the Colts as an example, even though they do have one of the lamest fan bases in the NFL, but the demand for Jags tickets from away fans isn’t going to be any higher in 2018 than it has been the last 10-15 years. My point is that it is foolish to use the one game that had an exceptionally high amount of away fans gobbling up these seats as a reason to expect that they’ll be able to sell them for a full season. Where was the demand for these seats as the Jags were clearly good and making a run to the playoffs? What happens if/when the Jags are not doing as well and that bump in demand wanes… tarp them back up or leave empty sections of the stadium?

  23. The Jaquars ‘tarp’ idea is a good one. Price increases are no so smart. Other NFL teams will follow suit. The Chargers should ‘tarp’ part of the soccer field seats. Very few, a trickle at best, the few Charger fans remaining will fill a few seats, but not many. They have no fan base and they’ll raise ticket prices…..again.

  24. obsession55 says:
    February 12, 2018 at 12:47 pm

    Go ahead and laugh, but it wasn’t that long ago when the old Foxboro stadium was half empty. And in a few years, once Brady and Bill hang em up, Gillette will be half empty as well. Your run is coming to an end, enjoy it while you can
    ———————————-
    Actually….yeah it was that long ago. Every game has been sold out since 1994. Tom Brady was in high school and Bill Belichick was in Cleveland.

  25. letsjoebuffalo says:

    February 12, 2018 at 7:07 pm

    I was just using the Colts as an example, even though they do have one of the lamest fan bases in the NFL….
    __________________________________________________________________________________

    Haha! You lost! Get over it Bills troll. Break any tables lately?

  26. letsjoebuffalo says:

    February 12, 2018 at 3:35 pm

    The stadium was at least 40% Bills fans for the playoff game (I was there)… who is going to buy those seats when the Colts come to town?””

    LoL this is all Bills fans have left?… still talking smack about a game they lost a month ago. But I guess when you go 20yrs without being in the playoffs it stings more… Stadium was all Jags fans with a few sections with Bills fans like any other playoff game. Maybe 10-15% Bills fans.

  27. davew128 says:
    February 12, 2018 at 7:41 pm

    Actually….yeah it was that long ago. Every game has been sold out since 1994. Tom Brady was in high school and Bill Belichick was in Cleveland.

    ———————————————————————

    Most stadiums are sold out for every game, but the stands aren’t full. You know all the fairweather Pats fans will stop showing up once the the Golden Boy is done

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