Rams embrace business realities of L.A.

Getty Images

The so-called Fight for L.A. could end up being a second-round TKO.

The Rams and Chargers share the Los Angeles market. Soon, they’ll share a stadium. As a result, the competition for fans (and the dollars they carry around in their pockets) is real, no matter how much either team may try to downplay it.

And the Rams are winning, decisively for now. As one league source explained it on Tuesday night, the Rams realize they need star power to attract crowds. By building a solid nucleus of young talent from 2013 through 2017 (Aaron Donald, Lamarcus Joyner, Todd Gurley, Jared Goff, Cooper Kupp), the Rams have now shifted to veteran mode, adding players with sizzle who will help sell suites, premium seats, and PSLs at a $5 billion stadium in Inglewood.

Even though the stadium won’t open for two more years, the effort to get financial commitments is ongoing, and the Rams surely are in better position than the Chargers to fill the place up. If you were choosing right now whether to commit to purchasing the ability to purchase season tickets, year-in and year-out, for one of the two L.A. teams, which one would it be? And would you even have to think about it?

The Chargers, meanwhile, have yet to embrace the concept of paying/trading for stars, opting for the more conventional means of constructing an NFL roster. And, in turn, relying on winning as the means to lure fans to the new stadium.

At some point, the Chargers will have to adjust that approach, if they truly hope to compete with the Rams in the L.A. Even though the Chargers’ approach could result in the development of a better team, that approach doesn’t work in Los Angeles. The Rams have figured that out, collecting star players and creating the kind of “what will they do next?” vibe that always plays well in Hollywood.

24 responses to “Rams embrace business realities of L.A.

  1. The Suh deal works because it’s for 1 year…Talib will be gone in either 1 or 2 years…I just don’t get this Cooks deal though.

    NY has to want the moon for Odell, and you can’t blame them after seeing how much the Pats just got for an average #2 or #3 WR needing a new contract.

  2. But thd Rams will crash and burn in salary cap hell in a couple of years, which will plaque them for half a decade

  3. Smart move. Fans pay the PSLs for the team they think can win because it has recognizable names. Once they figure out that they aren’t winning, it’s too late because they already invested so much in the PSL that they can’t jump ship. Winning doesn’t matter, just the appearance of being able to win.

  4. Unbelievable that they gave a 1 for Cooks. Just get DJ Moore in the draft and have him on a rookie deal for 4 years.

  5. Can’t help but feel for the fan in St. Louis.
    Where was this management before?? Oh right, even if St. Louis completely funded a brand new stadium Kroenke still would’ve weaseled his way to L.A.

    And the Spanos’ will never spend like this, some of the cheapest owners in the league. But hey, at least their fans have the common sense to turn their backs and their wallets on the Chargers and not continue proclaiming ‘One Charger Nation’ like a total sucker supporting a team that is abandoning them.

    Jared Goff has the most pressure of any QB this year as I’ve ever seen, they’re loaded and if they dont make it to the super bowl, it’s all on his shoulders.

  6. The city of hype is being sold hype. The Rams are establishing they are the Yankees and not the Mets. They are the Giants and not the Jets. This is all about brand marketing. LA is the capitol of brand marketing. This is all about making sure it’s Rams > Chargers. It’s a cold war.

  7. The Chargers should consider just staying at StubHub. It’s a guaranteed sellout and the rent has to be cheaper than StanleyWorld.

  8. Why do chargers need to mimic that approach afaik rams own the stadium and need to sell the suites
    Chargers need to just pay rent I guess
    Or do you think Kroenke has the leverage to push Spanos out of Inglewood

  9. “If you were choosing right now whether to commit to purchasing the ability to purchase season tickets, year-in and year-out, for one of the two L.A. teams, which one would it be? And would you even have to think about it?”

    —————

    No, I wouldn’t have to think about it at all. I just wouldn’t do it for either team. That aside, if I were to pay for a PSL for a team wouldn’t the Chargers be, um, charging far less for their PSLs than the Rams?

  10. If anyone thought the Spanos clan would have a clue on how to handle their new “situation” they were fooling themselves.

    This is typical Spanos. Behind the times and ultimately will be forced to be reactive instead of proactive. Hope they figure it out and move ba—oh well, who am I kidding?

  11. No one in LA wants the Chargers. No one clammered to get them here except for a few politicians with their hands out looking for “campaign contributions” from Spanos. They’re like the disgraced rich guy who was run out of the next city over by angry citizens and just moved into your neighborhood and disrupts everything

  12. Frazier28/7 says:
    April 4, 2018 at 10:17 am
    Can’t help but feel for the fan in St. Louis.
    Where was this management before?? Oh right, even if St. Louis completely funded a brand new stadium Kroenke still would’ve weaseled his way to L.A.

    “And the Spanos’ will never spend like this, some of the cheapest owners in the league. But hey, at least their fans have the common sense to turn their backs and their wallets on the Chargers and not continue proclaiming ‘One Charger Nation’ like a total sucker supporting a team that is abandoning them.

    Jared Goff has the most pressure of any QB this year as I’ve ever seen, they’re loaded and if they dont make it to the super bowl, it’s all on his shoulders.”

    _______________________________________________________________________________________________________________________________________

    Um kinda like how the Rams destroyed the roster in the early 90’s to justify a move only to go to 2 superbowls five years late and winning one. 49 years in LA versus 21 in St Louis. Sorry it’s LA’s team, St louis should not have stolen it in the first place. How did Houston feel in199 watching there team go to the superbowl?

  13. It’s the Inglewood Rams. And if this thing is costing upward to $4.9 billion (an 88% cost overrun), well then, Stan ain’t the man. Look, the entire lot was developable (with only a rickety Hollywood Park to demo. That’s cheap. This extra cost must be for hotel and other shopping mall adjacent and part of the development, unless he’s being hit up for upgrades to freeway on/off ramps for the 105 (at minimum), 405 and 110 which should have been part of the EIR.

  14. The Chargers should go to St Louis and ask for a stadium deal that’s fair to both sides. LA won’t support two NFL teams and the Rams appear to own LA. A St Louis deal could restore football to the largest market without a franchise and still leave LA with the Rams. The NFL would gain a lost market too.

  15. Both teams will bomb.

    The Rams just shoved a bunch of entitled vets onto the youngest coach in the league, no way they live up to the Dream Team hype, and the losing will disinterest those fickle LA fans.

    The Chargers…. are the Chargers, man. They’d bomb anywhere.

  16. I am a huge fan of sports in general but the NFL by far the most. I would NEVER pay for a PSL. It is just not worth it. In Oklahoma, teachers are having to do a walkout just to get a long overdue, fair wage. These rich owners are spoiled, hands out for public dollars help, greedy, pathetic asshats of luxury.
    I too think the Chargers should’ve left California all together (possibly for St Louis, but if I lived in St Louis, I wouldn’t want an NFL team back) if not staying in San Diego. There’s no way LA will support both teams.
    PSLs are an absolute sham & people should take a stand against them.

  17. I love all the LA haters. LA doesn’t support teams, BS. What city supports loosing teams? LA loves football, but if you suck we make sure not to go until you show improvement. When the team asks for money for new stadiums we tell them to get lost or pay for it yourself, taxpayer money isn’t for the rich to have. We are very loyal fas but we don’t bend over and let billionaires screw us.

  18. It will be interesting to see if the Rams sell out any games at the Coliseum (Mausoleum). The place is gigantic and tickets are among the most expensive in the NFL. Ground level seats at the 50 yard line are in are par with the cost of a house payment in the midwest.

    I love that we’re going all-in to win this season. That’s exciting. I think it all hinges on Todd Gurley. If he has a season like last year, the Rams will run the table. If he plays like he did two years ago, it will be a disappointing season.

    The off-season moves have set the expectation to win the Super Bowl – but that should be every team’s expectation in April.

  19. Iknowitall says:
    April 4, 2018 at 9:58 am
    But thd Rams will crash and burn in salary cap hell in a couple of years, which will plaque them for half a decade

    =======================================================

    Bullspit!

    They will be fine. Plenty of room on the wagon, if your interested.

  20. “Even though the Chargers’ approach could result in the development of a better team, that approach doesn’t work in Los Angeles.”

    Rams have a leg up because they’ve been here before. And the Chargers are San Diego’s team. But LA loves a winner. The team who wins more games will have more fans.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!