Sean McVay: “No limitations” on how to use Brandin Cooks

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The Rams were interested in wide receiver Brandin Cooks for a while before landing him in a trade with the Patriots this week, so it doesn’t come as any surprise that head coach Sean McVay is a fan of what Cooks can do on the field.

McVay was on ESPN Los Angeles to discuss the deal that brought Cooks to Los Angeles as the newest weapon on offense and said he’s “always” been a fan of the wideout’s ability.

“Really, just watching from him coming out, [he’s] just a strong, physical — he might be smaller in stature, but he’s a physical player,” McVay said, via the team’s website. “He’s wired to separate. You see him compete after the catch, you see him compete down the field. And I think being able to play in two systems that I have a lot of respect for with New Orleans and New England, you can really evaluate a variety of routes. And they were moving him around, playing in the slot, playing outside. And that’s the thing that you’re excited about is this guy’s got the ability to create in a variety of ways. And there’s really no limitations in how you can utilize him.”

There’s been talk in New England since the trade that Cooks, who had 65 catches for 1,082 yards and seven touchdowns last year, wasn’t a great fit for the Patriots’ offensive system. McVay disagrees with that sentiment, saying he believes Cooks “fits in any system” although the only question that matters right now is how well he fits the Rams system.

59 responses to “Sean McVay: “No limitations” on how to use Brandin Cooks

  1. Poor Chargers. They’re like getting a media blackout. The Rams are getting 200% more attention. What a dumb decision to leave San Diego.

  2. “You see him compete after the catch, you see him compete down the field.“. Actually I thought with NE that was the one thing he wasnt doing. I thought he was very good at getting open before the ball arrived, but he needed to have done that to be successful. If the defender was still there contesting the catch Cooks was not good at fighting through that. It will be fun watching him in LA but I still think his success will ride on his ability to ditch the defenders earlier in the route.

  3. hukdeep says:
    April 5, 2018 at 8:21 am
    Diva = person who isn’t a good fit anywhere.

    ————

    You may want to familiarize yourself more with Cooks. Cooks is no Diva. He is a hard working WR with a great attitude.
    Not sure I agree with the assessment above though that he is tough and can do anything. He is certainly Not a slot receiver.

  4. McVay is mostly right.
    But although Cooks had a 1000 yard season, it’s quite eye-opening he’s been DUMPED TWICE IN TWO YEARS!
    My bet is there’s something concerning somewhere and it hasn’t been found yet.

  5. Cooks is ok but just fell between two types for the Pats – not quite that zippy aware slot like Edelman and yet not the tall strong deep guy like Hogan or Mitchell, all of whom spent part (Hogan) or all of last year out injured. He also took a while to gel, but he can catch and so Brady made the most of him like he makes a lot of guys look good.

  6. “No Limit”… In other words. “We’re going to try and copy everything the Patriots did with Cooks but I don’t think we’ll be able to pull it off”

  7. I am not sure why people are calling Cooks a “diva”? The guy basically says nothing and just goes out and plays. He had a nice season with the Pats and seemed like a great teammate. If someone can post some actual substance showing why Cooks is a “Diva” I would be interested…..I won’t hold my breath

  8. NE got rid of Moss after a record breaking season, so maybe, just maybe its not the player all the time. So funny to hear all these assumptions about who a player is by people that have never ever met him but make comments about their personality and character. That is just plain ridiculous and STUPID.

  9. terripet says:
    April 5, 2018 at 8:43 am
    He will be great with the Rams. The cheaters didn’t know how to use him

    ——————————
    Agreed the Rams are a much better fit than the Colts would have been.

  10. NE tried to extend him. He wasn’t ditched because of a poor fit, he was ditched because he is in the last year of his contract, wouldn’t take the salary NE could afford, and the Pats could get a first round pick in place of his 1 remaining year.

  11. I have nothing against the guy but I don’t think you are going to find many Pats fans that are going to miss him? He’s not a guy that creates. He’s not really a play maker. If the QB puts the ball directly on him he can make that play. But he’s not a guy that creates. He’s not going to “go out and get it” He can’t make defenders miss. He’s not shifty. He’s a fast guy. No doubt. Sort of a less dynamic DeSean Jackson.

    I don’t think I’ll be in the minority saying I’m happier with the possibilities that the 23rd pick brings than I would have been keeping Cooks for the last year of his rookie deal. If I could offer advise to Rams fans (and Drew Bress) Buyer Beware. Cooks seems like an alright guy, but he’s probably not the play maker his speed would suggest he would be. Goff will have to do all of the heavy lifting.I will wish him well. Seems like a decent dude.

  12. It almost always comes down with the Patriots as to whether they can reach an agreeable contract. Similar recent examples are Chandler Jones, Jamie Collins, and Jimmy G. All of these players got huge contracts elsewhere, and who can blame them. Brandin Cooks was a great player for the Pats , did everything asked of him – but the contract was the deciding factor.
    Not a bad deal for the Pats, however. Kind of like buying a flashy sports car, drive it for a year, and then get your money back.

  13. cobrala2 says:
    April 5, 2018 at 8:41 am
    McVay is mostly right.
    But although Cooks had a 1000 yard season, it’s quite eye-opening he’s been DUMPED TWICE IN TWO YEARS!
    My bet is there’s something concerning somewhere and it hasn’t been found yet.

    ———————-
    Its his price tag. Its not fair to say he was “dumped” when each time he went for a first round pick his old team really needed. He is a good team mate, talented, and hard working. And anyone that can learn the Patriot’s play book is a good study. But he is not a game changing #1 reciever and the team that wants to keep him long term will need to pay him as such. OBJ is getting the price tag fame right now because of his demands, but recent signings have inflated the receiver market to a level where Cooks is going to get an overly large chunk of someone’s cap. I think if the Pats thought they had a chance to hang onto him at a #2-3 receiver price they would have been into that.

  14. The biggest complaint in New England on how he played is on the 50-50 balls, he never outfought the defender on those jump balls. He’s is good when open, but rarely caught a ball when blanketed or in traffic.

  15. “Really, just watching from him coming out, [he’s] just a strong, physical — he might be smaller in stature, but he’s a physical player,” ……Malcolm Jenkins smiles and shakes his head.

  16. .
    It may be a bit unfair to Cooks to judge him on his one year with Brady. Often it takes more time for a WR and QB to get in sync with each other.

    In addition, Cooks was traded from NO primarily because the Saints had a glut of WRs. They used the #1 acquired from the Patriots to select starting RT Ryan Ramczyk. Cooks exit from the Patriots was mostly financial in nature. They just moved a guy they knew they couldn’t sign.
    .

  17. Cooks is really good when he is in explosive offenses. Like the Saints, and Patriots. Both have amazing Qb’s and he had big days, but he is not a #1 receiver like the Rams are probably hoping he is.

  18. Problem is Cooks is not a true Number 1 wideout but he wants to get paid like one. He’s terrible with YAC yards as he’s too quick to go to the ground or run out of bounds after the catch.

  19. nhpats says:
    April 5, 2018 at 9:09 am
    I am not sure why people are calling Cooks a “diva”? The guy basically says nothing and just goes out and plays. He had a nice season with the Pats and seemed like a great teammate. If someone can post some actual substance showing why Cooks is a “Diva” I would be interested…..I won’t hold my breath

    _________________________________________________________________________________________

    Guess you never saw the “Closed Mouths Never Get Fed” Tweet he sent out in 2016 after the Saints blew out the Rams. He’s a not a diva per se, but I think he causes locker room friction if he doesn’t get the targets. I’ll take Mike Thomas over him anyday. WHO DAT

  20. “NE got rid of Moss after a record breaking season”

    No they didn’t. His record breaking season was 2007. 2008 he was also great, but declined in 2009 and then became a terrible cancer in 2010 when the Pats dumped him because they wouldn’t overpay him on a new contract.

  21. You have to hand it to the Rams for going all in to win the la market and put butts in seats. Just like Hollywood to go big as an act/show but the true spirit will show when you have an empty stadium in three years.

  22. Diva??? Most definitely NOT. Never missed a practice in NE. Practiced unbelievably hard.

    Off the field… Check his Twitter feed. Enough said ascot this guy’s character.

  23. Maybe if Cooks was a little more like Edleman, Welker or Amenadola he would have been around a few more years? You know…. crafty.

  24. As a Rams fan I’m hoping that they aren’t viewing him as a WR#1 because that’s not what he is. What he does have is speed and can stretch the field on deep balls which helps the overall offense. I also hope he understands he won’t be a 1,000 yard WR in this offense. With Gurley, an underrated Robert Woods, and Cooper Kupp I can see a 50-60 catch 700 yard type season.

  25. Cooks will create more fear than Josh Reynolds for now. While Sammy Watkins did not have the season we had hoped for, he took a lot of coverage away from Woods, Kupp and Gurley. Remember when our receivers were Kenny Britt, Brian Quick and Tavon Austin? No one was double teaming or worried about any of them. Hopefully we can get our tight ends involved also. Let’s see how a complete off-season w/all of our offense works out.

  26. I thought he played well last year. I think if the Pats and he could have agreed on pay, he’d still be in NE. He wanted more than the Pats would spend, so the Pats traded him and got some value.

    Seems like everyone wants to make it more than it really is.

  27. streetyson says:
    April 5, 2018 at 8:46 am
    Cooks is ok but just fell between two types for the Pats – not quite that zippy aware slot like Edelman and yet not the tall strong deep guy like Hogan or Mitchell, all of whom spent part (Hogan) or all of last year out injured. He also took a while to gel, but he can catch and so Brady made the most of him like he makes a lot of guys look good.

    17 4 Rate This
    —————————-

    Yep. Hogan is actually the better WR for the Pats. With Mitchell back, that obviously helps with Edelman returning for a couple more Edelmanesque years.

    Brady took so many hits last year, simply trying to work Cooks in. I said it then and say it now.

    Dorsett can take the top off and run the 4 or 5 routes Cooks ran anyway. Should be interesting to see if Britt can stick and how they use Patterson.

    Nice versatility and depth and we stole a 1st rd pick and added a 6th.

    Genius stuff from BB on top the nice second tier FAs signings for the money and the quality keeps like Slater, Burkhead, Waddle and Flowers.

    This team will be loaded and with a good draft….Right back into the AFC Title game to the horror of many deluded ones.

  28. ibillwt says:
    April 5, 2018 at 10:32 am
    another excellent b.b. move, got a really good year out of him and then moved him for more than they gave up to get him.

    3 0 Rate This

    ——————-

    I am not sure people appreciate the brilliance of it. Maybe in 2 years, they’ll have their own Cooks and better, out of this draft, with someone like a DaeSean Hamilton. Just an example.

    Cooks will command 10+ mil per year and it will be a mistake to pay a WR that kind of money who technically isn’t a Number 1. You’re better off having 3 #2s and using the money that way.

  29. big old whodat here. hes extremely overrated and the patriots proved their genius by selling on him quick.
    his long speed is not actually elite so hes not actually that good at running streak routes.
    he has no skill as a ball carrier and is not a threat to rack up YAC.

  30. milehipigskin says:
    April 5, 2018 at 9:35 am
    The biggest complaint in New England on how he played is on the 50-50 balls, he never outfought the defender on those jump balls. He’s is good when open, but rarely caught a ball when blanketed or in traffic.

    12 1 Rate This

    ——————–

    Right. Hogan fights, Britt is in there to do more of that and Dorsett can run the Cooks routes. Dorsett is not that good, but he’s not bad on his rookie deal and maybe they can re-sign him for good value for what he does.

  31. winningisabrees says:
    April 5, 2018 at 9:00 am
    I just question why a 1000 yard receiver has been traded twice in two years…..

    ———————-

    Check the WR market.

    I bet NE drafts TWO WRs fairly high. One probably in Rd 2. BB is no dummy. When the market spikes at a position, double down in the draft.

  32. terripet says:
    April 5, 2018 at 8:43 am
    He will be great with the Rams. The cheaters didn’t know how to use him

    —-

    Yeah…the best team and football mind of your lifetime couldn’t figure it out after seeing him every day and having Tom Brady throw to him. That’s what happened. Clueless post as usual.

    They are not paying any receiver 17-18 million, and Cooks isn’t even in the top tier. Nice player to have vertically. That’s it though. Not strong enough on 3rd down at all.

    Great, great move to get that 1st rounder for him. Good luck to him on the Rams.

  33. Hold your horses, there. Cooks, at best, is just an intermediary WR, not Hall of Fame “downfield” material like Julio (Jones) et al.

  34. “Really, just watching from him coming out, [he’s] just a strong, physical — he might be smaller in stature, but he’s a physical player”

    ——————

    No he isn’t! He gets pushed around all over the field by physical corners.

    Also, there’s the fact that Brady only completed 7 out of 26 attempts to Cooks on third down. He’s not reliable on short yardage. He seems afraid to get hit.

    He will be missed for sure on the deep ball and in the redzone as he really helped the Patriots there, but he’s not a complete receiver.

  35. ibillwt says:
    April 5, 2018 at 10:32 am
    another excellent b.b. move, got a really good year out of him and then moved him for more than they gave up to get him.

    ———–

    Totally agree. It was a cheap year too. And moving from 32 to 23 on the exchange is like a free third round pick.

  36. Honestly, I think it’s as simple as Belichick knowing he’s not paying Cooks top dollar after next year so why not get a better 1st than you gave up for him? Cooks is a good receiver, very good even, but I think they really like Mitchell, plus Edelman will be back. I think the Patriots offense was simply too well balanced in terms of receivers to necessarily rely on Cooks a great deal. I think he will be an outstanding piece for the Rams.

  37. Not a #1, apparently not a slot receiver despite his size, yet has a hard time fighting for catches in coverage on the outside due to that small stature. Yet the Rams trade a #1 for the guy and indicate they will extend his contract? After his last 2 teams decided he wasn’t worth re-signing at his requested price? Almost seems like the Rams haven’t thought this through.

  38. If the McVay can get all the players working together, they could be the greatest show on turf again.

  39. Even though Sean McVay was coach of the year, he may actually be a better talent evaluator than he is a coach. That’s just a scary notion. His grandfather, John McVay was the five time super winning G.M. of the 49ers dynasty. In fact, every time I see the HOF ballots, I’m shocked that John McVay isn’t on there. He should have been a first ballot inductee. Oh well, Sean looks like he’s well on his way to a great career, and might some day be the McVay that finally gets inducted into Canton.

  40. @ronnyw222

    Sure, that’s quite a reasonable rebuttal but I’m looking at it from a “how many first rounders get passed around like this because they’re so great“? By and large that never happens. And I strongly-agree he’s not a game-changer…. therefore, how does he get drafted like a stud, and compensated-for twice like a stud? It could easily be how the stars have aligned for these teams, and we’re seeing how it’s played out like this, but my skeptical/pessimistic mind goes to the negative possibilities first.

  41. What do people think cooks will do on the rams that he didn’t already do with the saints and Patriots? He is not scoring 12 TDs and getting 1200 TDs rec. Grabbing headlines not lombardies.

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