3D FOOTBALL GETTING CLOSER TO REALITY

Back in April, Peter King of SI.com raised the possibility of NFL games being shown in 3D, via a company owned in part by David Modell, son of former Browns/Ravens owner Art Modell. Next week’s Thursday night game between the Chargers and the Raiders will be presented via 3ality Digital’s technology at theaters in three different cities -- L.A., New York, and Boston. “We want to demonstrate this and let people get excited about it and see what the future holds,” said Howard Katz, the NFL’s senior V.P. of broadcasting and media operations. The future could be so bright that everyone will be wearing 3D shades. As we observed in April, not longer after seeing 3ality Digital’s production of U23D: “Forget Europe; this could be the next frontier for the NFL -- on 17 Sundays (and Monday nights) in the fall and four more in January and February, theaters throughout the U. S. of A. could be flooded by football fans anxious to plunk down money to see NFL football in a far more intimate and specific way than they could, even if they were actually at the game.”