It recently was announced that Dolphin Stadium will be named during the 2009 season for an animal that eats dolphins. The venue once named for a defunct companty (Pro Player) will be called “Land Shark Stadium,” thanks to the makers of a beer of the same name. But, according to Terry Lefton of SportsBusiness Daily, the Land Shark name has a shelf life -- the NFL won’t allow it to appear on the stadium for the 2010 Pro Bowl or the 2010 Super Bowl. "[The Dolphins] are still looking for a naming-rights sponsor interested in the Super Bowl and Pro Bowl rights, and possibly a longer term beyond that,” a source told Lefton. The naming-rights deal has a one-year duration, and it’s part of a broader effort to incorporate musician Jimmy Buffett into the Dolphins organization as a minority owner, and to transform the overall experience at the stadium.
“Land Shark” Will Swim With The Fishes For The Super Bowl
Published May 7, 2009 10:53 AM