In an effort to create a single identity in 2009 and beyond, the Jaguars have ditched their black jerseys.
Fans who hope to watch the games at home might instead be treated to a black screen.
While emptying out the e-mail box on Friday night, I noticed a message with a link to a May 14 item from the Florida Times-Union regarding the challenge the Jaguars face, if they hope to have all of their home games shown on television.
Basically, they need to sell 50,000 non-premium tickets to each and every game. As of last week, they were at only 35,000.
And so, math majors, this means that the Jaguars need to sell 15,000 non-premium tickets per game.
Vito Stellino of the Times-Union points out that, last year at this time, 43,000 non-premium seats per game had been sold. Eventually, the Jaguars avoided any blackouts.
This time around, the gap is much bigger — and the economy likely won’t be sufficiently turned around by the time football season starts to boost sales.
To paraphrase Roy Scheider, it looks like they’re gonna need a bigger tarp.