Last year, we asked the Raiders to put us on the list of press releases announcing player transactions, which are sent out via email to the media.
We were told that the team uses no such service.
We later learned that the Raiders do have such a program, and we were placed on the list.
We’ve since learned that they rarely if ever use the service to announce player transactions.
And thus no one knew that the Raiders signed third-round pick Matt Shaughnessy five days ago. We’ve learned that the defensive end inked a four-year deal, which included a signing bonus of $852,250.
The fourth-year salary escalates to the higher of the $1.308 million or the low restricted free agency tender if Shaughnessy participates in 35 percent of the defensive snaps as a rookie, or 45 percent in 2010 or 2011.
Amazingly, no one noticed that the deal was done. Indeed, there was a report that a contract between Shaughnessy and the Raiders was “close” . . . two days after the deal was completed.
We’re not sure why the Raiders don’t take advantage of these fairly basic opportunities to inject the franchise’s brand into the never-ending news cycle. But, then again, some would say that they don’t know what the Raiders do many of the things they do.