Topps exits football card market

A league source called us this morning with an unexpected bit of bad news.  Topps, the only trading card company for most of my youth, is exiting the football market.

A quick search revealed that the folks at Beckett broke the story on Monday.

Per the source, Players Inc. (the marketing arm of the NFL Players Association) has opted to proceed in 2010 with licenses granted only to Upper Deck and Panini.

Though Topps could have continued without the NFL license, which would have brought back the days of helmet decals obscured with what appeared to be a 10-cent felt-tip pen, it’s fairly difficult to sell football cards without the names and likenesses of football players on them.

The trading-card industry has diminished over the past two decades, possibly due to the inherently low-tech nature of it.  But for those of us who grew up in the ’70s, there are still a bunch of the wax-pack cards somewhere in the attic, the basement, or both.

There also might be a few pieces of the sugar-dusted concrete chewing gum floating around in shoe boxes as well.  They come in handy when unable to find a hammer.

22 responses to “Topps exits football card market

  1. Read that at Beckett yesterday. It was disturbing. Real Wax packs and gum that will shatter like glass…..

  2. It’s the unwritten job description for moms everywhere to find old shoeboxes filled with trading cards and comic books and throw them out.

  3. Man this is a sad story indeed. I think every sports fan growing up had at least some interaction with Topps.

  4. “There also might be a few pieces of the sugar-dusted concrete chewing gum floating around in shoe boxes as well. They come in handy when unable to find a hammer.”
    A hammer? Hell, if they had enough of the gum on the Titanic on that fateful night, they could have certainly patched up the hole and lived happily ever after. But then, we wouldn’t have been able to see Kate Winslet’s fine ta-ta’s in the movie 50 or so years later.

  5. It’s a sad day with Topps out of the game. I’ll always treasure my Joe Montana rookie and the only Walter Payton card I have – a 1981 Walter Payton In Action.
    The downfall of cards came when they started over printing them in the late 80’s, people realized they may be worth something and started keeping better care of them and they are now printed on stock that has a 85% chance of surviving a nuclear holocaust.

  6. That’s just Topps getting a taste of their own medicene for monopolizing the baseball card market this past year.

  7. This sucks ,,, What’s wrong with peolpe these day’s. Collecting card’s of any sport is part of American tradition. It teaches kid’s to have responsibility, how to take care of what they have.Help’s them concentrate on something else besides the Internet, Video Games,Breaking windows,,lol thing’s we don’t want them to do all the time. Not to forget, walking into that Card store is something special. Well in closing this Masterful paragraph,,,lol,,,, I will never stop colecting cards and will teach my kid’s about them and there MYYYYSSTIC.

  8. 85 years, but yeah. Reducing the number of manufacturers would increase the value of the license; I suspect Topps was the low bidder (perhaps they imagined their history would give them an advantage). But hey, maybe my ’86 Dickerson will go up by a dime.

  9. Sad indeed. Cards these days look nice, but are way too expensive. Back in the day, even kids with little money (like me and my classmates at the time) could still afford to collect and trade them.

  10. This is a load of the crap. Topps always came out with a nice low-end set (actually different set if you count Chrome, Total, Heritage and the ever elusive O-Pee-Chee). The real travesty is the fact that instead of a kid getting a jumbo pack (@ 40 cards) for $2.00, they will have to pay upwards of $15.00 for a 3-card pack because it says “Upper Deck Super Rare Gold Limited Spectacular” on the pack, when all you will get in those three cards is two 2nd string receivers & Larry Johnson. I did not read the article yet, so what does this mean for Donruss, Fleer & Score? And who the hell is Panini? Whoever he is, I like his sandwiches.

  11. I still want to know who chewed that gum. Has to be somebody.
    I think my best card from when I was a kid was a Bruce Smith rookie.

  12. The true value of trading cards – football or baseball – was that kids could buy them relatively cheap and have fun with them; collecting their favorite players, completing the entire roster of your favorite team, or – God forbid – actually playing games with them (knock-down, flipping, etc.). Remember trading your Rocky Colavito and Stan Musial cards for a Mickey Mantle?
    The downfall of trading cards came when adults turned it into a “collectors” game. No one bought cards for “fun” anymore, they bought them as an investment.

  13. @Rich – It didn’t help that they started putting jersey pieces, autographs, facemask slivers, goal line pylon pieces… what’s next, a sealed DNA sample? I played pack wars with my son at the local card store last week. We won 50% of the prizes playing $1.99 Topps packs, while everyone else was playing &12.00 UD packs. I think my son was more enthralled with just the regular cards as opposed to the 3-color patch, autographed & #’d to 100 A. Peterson card we pulled from the box we won.

  14. Tear. Topps was always my favorite brand, even with all the increased competition that came around the late 80’s-early 90’s.
    I saved all my cards, baseball, football, everything. As far as I know, they are worth pretty much the same as they were 15 years ago. In other words, not much, but sentimental value goes a long way.
    With all the super rare exclusive limited edition sets that proliferated around the 90’s, greedy a-holes pretty much ruined card collecting forever. It’s supposed to be for kids, not some middle aged slob trying to find an investment. It’s a shame.

  15. If any one remembers card trading into the 90s, they know Topps helped destroy the trading card market. Before you knew it, anyone could find 1 of 1 copies, limited editions, jersey cards, bat cards, ball cards, etc… of anyone, and it made no sense to buy packs at $15 a pop for cards to get stuff that was easy to find for nothing on the internet. All shop owners know, Topps did this to themselves.

  16. Nooooooooooooo!!!
    Wait a minute…does this make my Topps Earl Campbell rookie card more valuable?

  17. I probably wasted a fortune as a kid putting those thing in my bicycle spokes.
    @Hormel Row of Fame
    still laughing about he Panini

  18. Upper Deck is why football cards are so expensive right now and in this position. UD is bad in customer service and a bad choice to represent the NFL. This is bad news to this football card collector because I will not buy UD product.

  19. Re: the helmet insignias being amateurishly airbrushed – brings back memories, for sure (528 cards to the sets!). I remember thinking how great it was when the 1982 set came out – with the helmets as they actually looked!
    Agree with nflhof, UD set the trend in one-upmanship in the late eighties/early nineties which drove the market out of many kids’ price ranges and consequently spheres of interest.

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