To date, Cowboys owner Jerry Jones has been unable to strike a suitable deal for the naming rights to Cowboys Stadium. (Maybe he’s waiting for How ‘Bout Them, Inc. to make an offer.)
But even though there’s no corporate presence on the title to the team’s new digs, the folks in Irving has finagled a sponsor for the place the Cowboys abandoned.
Specifically, Irving City Council has sold the naming rights to the demolition of Texas Stadium.
According to Wendy Hundley of the Dallas Morning News, Kraft Macaroni & Cheese will pay $75,000 and provide $75,000 in products in exchange for the privilege of attaching its name to the dismantling of the large fondue pot in which the Cowboys used to play. (The money and the mac-and-cheese will be given to charity.)
The event will be called a “Cheddar Explosion.” But since the structure actually will be leveled via an implosion, it would have been a much better fit for the Cowboys themselves to sponsor the event, given their inability to win a playoff game during the last 12 years they played there and/or in honor of the manner in which they closed the place down, with a 33-24 loss to hand-picked opponents from Baltimore.